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What do you do if you want to expand your knowledge in product marketing by networking with professionals?

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If you are interested in product marketing, you might want to learn from the experts who have been in the field for a long time. Networking with professionals can help you gain insights, feedback, and opportunities that can boost your skills and career. But how do you network effectively and authentically in product marketing? Here are some tips to help you out.

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1 Identify your goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve from networking. Do you want to learn about a specific topic, industry, or role? Do you want to find a mentor, a partner, or a job? Do you want to build your personal brand, your portfolio, or your network? Having a specific goal will help you narrow down your target audience, craft your message, and measure your progress.

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Bob Ballings ?

?? AI Promptoloog | Promptologie haalt echt het maximale uit Ai | AI trainer, spreker en E-Boek Auteur
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I reset my goals on the way by doing and learning. This seems to work best for me but might not work for you. finding your own system is key.

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Paul Thomson ??

Growth @ Apriora | AI employee evangelist | ???? -> ???? transplant | Big fan of ?? and ??
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Spray and pray comes off as slimey and inauthentic when you're trying to network and build partnerships. Get aligned when you're preparing to build relationships. What do YOU want? What can you GIVE? How can it be MUTUALLY beneficial? Start there and you'll go a long way!

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2 Find the right platforms

Networking with product marketing professionals can be done in various ways, both online and offline. LinkedIn is the largest professional network, allowing you to connect with people, join groups, follow influencers, and share content related to product marketing. Twitter is a great place to stay up to date on the latest trends, news, and opinions in product marketing. Podcasts are a convenient way to listen to interviews, stories, and tips from product marketing experts. Events such as webinars, workshops, conferences, and meetups are a great way to learn from speakers and interact with attendees. Lastly, communities such as forums, blogs, newsletters, or Slack channels are a great way to find like-minded people and ask questions.

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Bob Ballings ?

?? AI Promptoloog | Promptologie haalt echt het maximale uit Ai | AI trainer, spreker en E-Boek Auteur
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So far I found linkedin to be my nr1 choice for finding the best connections to people. For other information, blogs and other media offer valuable information.

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John E. Bredehoft

I’m seeking a Senior Product Marketing Manager role in software (biometrics, government IDs, geolocation, identity and access management, cybersecurity, health) on a collaborative team.
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If budget is an issue, seek free resources such as webinars from the Product Marketing Alliance. Resources such as Slack workspaces are also valuable (again, the Product Marketing Alliance has one).

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3 Be proactive and respectful

When you have identified your goals and platforms, it's time to take action and reach out to people. To make the most of networking, you should research the person you want to contact and tailor your message to their interests, background, and goals. You should also be polite, friendly, and genuine, while showing appreciation for their time and attention. Additionally, follow up with a thank you note, a feedback request, or a relevant resource to keep the conversation going. On the other hand, don't send generic or spammy messages that ask for favors without offering value or context. Don't be pushy, rude, or impatient either. And don't ghost or ignore the people you have connected with; this will lose the opportunity to build a long-term relationship.

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Bob Ballings ?

?? AI Promptoloog | Promptologie haalt echt het maximale uit Ai | AI trainer, spreker en E-Boek Auteur
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different people require different approaches. Sharing information seems to work best for me. giving value means you can get value back.

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4 Keep learning and growing

Networking is not a one-time activity, but a continuous process of learning and growing. You need to keep updating your knowledge, skills, and goals in product marketing, and share your insights, achievements, and challenges with your network. You also need to keep expanding your network by finding new people, platforms, and opportunities that can help you reach your objectives. Networking is not only about what you can get from others, but also what you can give to others. By being helpful, supportive, and generous, you can create a positive impact and reputation in the product marketing community.

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Bob Ballings ?

?? AI Promptoloog | Promptologie haalt echt het maximale uit Ai | AI trainer, spreker en E-Boek Auteur
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sometime you have to drop connections when their value turns out to be poor. For linkin they block your timeline. so cleaning up connections is a must to keep getting value on linkedin.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bob Ballings ?

?? AI Promptoloog | Promptologie haalt echt het maximale uit Ai | AI trainer, spreker en E-Boek Auteur
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Listen to your own voice, even if this is different from the rest. Unless you want to be the popular guy on the block. Being critical is a must for me, you will not always make friend but the result will be other critical people from which you can learn far more.

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What do you do if you want to expand your knowledge in product marketing by networking with professionals?

1

2

3

4

5

1 Identify your goals

2 Find the right platforms

3 Be proactive and respectful

4 Keep learning and growing

5 Here’s what else to consider

Product Marketing

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What do you do if you want to expand your knowledge in product marketing by networking with professionals?

1

2

3

4

5

1 Identify your goals

2 Find the right platforms

3 Be proactive and respectful

4 Keep learning and growing

5 Here’s what else to consider

Product Marketing

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