What do you do if you want to establish connections with influential figures in the photography industry?

2 Research your targets

Once you have a list of influential photographers that you want to connect with, you need to do some homework on them. Find out as much as you can about their background, style, achievements, preferences, and challenges. You can use their website, social media, blog, podcast, or any other online platform to learn more about them. You can also look for interviews, articles, or reviews that feature them. The more you know about them, the easier it will be to find common ground and show genuine appreciation and curiosity.

3 Engage with their content

One of the best ways to get on the radar of influential photographers is to engage with their content online. You can follow them on social media, subscribe to their newsletter, comment on their blog posts, or share their work with your network. However, don't be spammy or generic. Make sure your comments are relevant, thoughtful, and respectful. Avoid asking for favors or feedback right away. Instead, focus on adding value and starting a conversation. You can also mention something that you learned from them or how they inspired you.

4 Reach out with a personalized message

After you have built some rapport and credibility with your target contacts, you can reach out to them with a personalized message. You can use email, direct message, or any other channel that they prefer. Your message should be concise, polite, and professional. You should introduce yourself briefly, remind them how you know them or where you found them, and explain why you are contacting them. You should also state your goal clearly and ask for their permission or advice. Don't forget to thank them for their time and attention.

5 Follow up and maintain the connection

If you get a positive response from your target contacts, don't let the connection fade away. You should follow up with them and express your gratitude and enthusiasm. You should also try to deliver on your promises and expectations. If you asked for a meeting, a feedback, a referral, or a collaboration, make sure you are prepared and professional. If you offered something in return, make sure you follow through. You should also keep in touch with them regularly and update them on your progress and achievements. You can also send them useful resources, invitations, or compliments.

6 Expand your network

Finally, you should not limit yourself to one or a few influential photographers. You should always look for new opportunities and connections in the industry. You can attend events, workshops, webinars, or online forums where you can meet and learn from other photographers. You can also join groups, communities, or associations that are relevant to your niche or interests. You can also ask your existing contacts for introductions or recommendations to other influential figures. The more you network, the more you will grow your reputation and influence as a photographer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?