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What do you do if you want to build a sustainable and eco-friendly photography career?

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If you're passionate about photography and want to align your career with eco-friendly practices, you're already on a path that can be both rewarding and responsible. In a world increasingly conscious of environmental impact, building a sustainable photography career means making intentional choices about the equipment you use, the subjects you capture, and the message your work conveys. It's about minimizing your carbon footprint while maximizing the positive influence your photography can have on viewers and the environment.

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Réka Csulak

Turning Bold Visual Concepts Into Brand Wins @ Three Pod Studio

1 Eco Choices

When embarking on a sustainable photography journey, the first thing to consider is the equipment you use. Opt for cameras and accessories that are built to last, avoiding the cycle of frequent upgrades and disposals that contribute to electronic waste. Also, consider the power needs of your equipment; using solar chargers or rechargeable batteries can significantly reduce your environmental impact. Remember, sustainability is not just about buying new; it's also about making the most of what you already have.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Inicie uma prática de fotografia sustentável, priorizando equipamentos duráveis e eficientes energeticamente para reduzir o impacto ambiental.

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2 Digital Efficiency

In the digital age, your workflow can greatly influence your ecological footprint. By storing images on the cloud or using hard drives with a low power consumption, you can reduce energy usage. Additionally, being selective about what you print and choosing eco-friendly paper and inks can make a big difference. Embracing digital galleries over physical prints not only saves resources but also broadens your audience reach in an environmentally friendly way.

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Réka Csulak

Turning Bold Visual Concepts Into Brand Wins @ Three Pod Studio
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Whenever possible, opt-in for remote workflows and digital processes to avoid unnecessary in-person meetings and international travelling.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Promova a eficiência ambiental na sua prática digital, usando armazenamento na nuvem e materiais impressos sustentáveis para minimizar impactos.

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Cat Ekkelboom-White

?? On A Mission To Make The Photography Industry More Sustainable ?? Coach & Speaker ?? Fujifilm Ambassador ?? [email protected]
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Cloud storage can have a huge footprint too. I recommend limiting what you have in cloud storage and using hard drives to archive older projects. An alternative to including printed products would be to use a gallery delivery software such as Pic-Time, and link it to a sustainable print lab in the same region as your clients. This allows them to only order what they want, and reduces the additional shipping of having products shipped to you as the photographer and then forwarding them on to the clients.

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3 Travel Smart

Travel is often an essential part of photography, but it can also be the most environmentally taxing. To build a sustainable career, plan your trips to minimize flights and use public transportation or eco-friendly vehicles whenever possible. Consider local photography projects that can have a powerful impact while reducing travel needs. When you do travel, engage in practices that support local communities and ecosystems, turning your photographic ventures into opportunities for positive environmental engagement.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Opte por viagens sustentáveis, minimizando voos, utilizando transporte ecológico e envolvendo-se em projetos locais de fotografia com impacto positivo.

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4 Ethical Subjects

Sustainable photography also means being mindful of the subjects you choose to capture. Focus on themes that promote environmental awareness, conservation, and the beauty of nature. By telling stories through your lens that inspire viewers to appreciate and protect the environment, your work can contribute to a greater cultural shift towards sustainability. Ethical photography respects wildlife, landscapes, and communities, ensuring that no harm comes from your pursuit of the perfect shot.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Escolha sujeitos éticos na fotografia, promovendo a consciência ambiental e respeitando a vida selvagem, paisagens e comunidades locais.

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5 Community Engagement

Building a network with other eco-conscious individuals and organizations can amplify your impact. Collaborate with environmental groups, participate in eco-photography contests, or offer workshops on sustainable practices. Sharing your knowledge and experiences can inspire others to consider their own environmental impact, creating a ripple effect that extends far beyond your own work. A community-driven approach helps foster a collective responsibility towards our planet.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Envolver-se com a comunidade é crucial para amplificar o impacto ambiental. Colabore, participe e compartilhe conhecimento para inspirar mudan?as sustentáveis.

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6 Green Marketing

Lastly, marketing your photography with sustainability in mind is crucial. Use digital platforms to showcase your work, reducing the need for physical portfolios and printed promotional materials. When you do need to print, select recycled materials and eco-friendly inks. Your marketing efforts should reflect your commitment to the environment, attracting clients who share your values and are seeking photographers who are mindful of their ecological footprint.

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Luz do Deserto fotografia

Na Luz do Deserto, propomo-nos a transcender o ensino das meras técnicas mecanicas e eletrónicas da fotografia
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Adote estratégias de marketing sustentável, privilegiando plataformas digitais e materiais ecológicos para atrair clientes alinhados com seus valores ambientais.

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Cat Ekkelboom-White

?? On A Mission To Make The Photography Industry More Sustainable ?? Coach & Speaker ?? Fujifilm Ambassador ?? [email protected]
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Another aspect of sustainable marketing is to critically asses what message you are sending out. What do your images show? Do the reinforce stereotypes or bias? What about the language you are using alongside your images? Are you using inclusive language? Are you being conscious of promoting harmful and unsustainable behaviour, such as voluntourism or overconsumption?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Agustín Amate Bonachera

Profesor e Investigador | PhD Internacional en Comunicación Audiovisual y Publicidad | Autor y Orador | Educación, Branding, Visual Marketing y Estrategia | ?? Newsletter IA, Creatividad e Innovación
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Make eco-conscious choices in gear and materials, favoring durability and minimal environmental impact. Optimize digital workflows to reduce energy use and paper waste. Travel smart by minimizing trips and choosing eco-friendly transportation. Select ethical subjects, promoting conservation and awareness through your work. Engage with the community on environmental issues. Utilize green marketing strategies, highlighting your eco-friendly practices. Also, consider renewable energy sources for your studio and adopt a zero-waste policy where possible. Regularly evaluate your practices for potential improvements in sustainability.

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What do you do if you want to build a sustainable and eco-friendly photography career?

1

2

3

4

5

6

7

1 Eco Choices

2 Digital Efficiency

3 Travel Smart

4 Ethical Subjects

5 Community Engagement

6 Green Marketing

7 Here’s what else to consider

Photography

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What do you do if you want to build a sustainable and eco-friendly photography career?

1

2

3

4

5

6

7

1 Eco Choices

2 Digital Efficiency

3 Travel Smart

4 Ethical Subjects

5 Community Engagement

6 Green Marketing

7 Here’s what else to consider

Photography

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