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What do you do if virtual networking is posing challenges for your advertising career?

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As the advertising world pivots to remote work and virtual collaboration, you might find yourself grappling with the intricacies of virtual networking. Unlike traditional face-to-face interactions, establishing and nurturing professional relationships online comes with its unique set of challenges. However, with the right strategies and mindset, you can overcome these hurdles and continue to thrive in your advertising career. Embrace the change, refine your approach, and discover how to leverage virtual networking to your advantage.

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1 Embrace Change

In the face of virtual networking challenges, the first step is to embrace the change. Understand that the shift to digital interactions is not just a temporary phase but a permanent transformation in the advertising industry. By accepting this new reality, you can begin to adapt your networking strategies to fit the virtual landscape. Start by updating your online profiles, familiarizing yourself with various virtual platforms, and being proactive in seeking out new connections. Remember, flexibility and willingness to learn are your best allies in navigating this digital transition.

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James L.

Senior Director of Media Strategy & Planning at Walgreens | ex. Walmart Inc, Sears, Omnicom, Publicis, and a few start ups :)
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Navigating virtual networking can indeed pose challenges, especially in fields like advertising where relationships and face-to-face interactions have traditionally played a big role. Here are some strategies to help you overcome these challenges and make the most of virtual networking opportunities

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Dennis W.

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.
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In response to the challenges of virtual networking, the key is to embrace the shift towards digital interactions as a fundamental evolution in the advertising industry, not just a temporary adjustment. Accepting this change allows you to adapt your networking approach to thrive in a virtual environment. Begin by refreshing your online profiles to reflect your current skills and goals. Get acquainted with different virtual platforms and actively seek out new connections by joining relevant online events and forums. Flexibility and a proactive learning attitude are crucial as you navigate and leverage the opportunities of this digital transformation.

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2 Upgrade Skills

To excel in virtual networking, upgrading your digital communication skills is essential. This means becoming proficient with the tools and platforms commonly used for online networking, such as video conferencing software and professional social media sites. Enhance your ability to communicate effectively through written text, as emails and instant messaging are often the first touchpoints in virtual relationships. Also, consider taking online courses or workshops that focus on virtual communication and networking to stay ahead of the curve.

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James L.

Senior Director of Media Strategy & Planning at Walgreens | ex. Walmart Inc, Sears, Omnicom, Publicis, and a few start ups :)
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Make sure your online profiles (like LinkedIn) are up-to-date and reflect your expertise and achievements. Share content relevant to your field, such as articles, project case studies, and insights. This not only boosts your visibility but also establishes your authority in the advertising industry.

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Dennis W.

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.
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To truly excel in virtual networking, it's crucial to enhance your digital communication skills. This involves mastering the tools and platforms frequently used for online interactions, such as video conferencing software and professional social media sites. Improving your written communication is also vital, as emails and instant messages often serve as initial contact points in virtual relationships. To further your capabilities, consider enrolling in online courses or workshops focused on virtual communication and networking techniques. Staying ahead in these areas will make you more proficient and confident in building and maintaining professional relationships online.

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3 Network Smartly

Networking smartly in a virtual environment involves being strategic about who you connect with and how you engage with them. Prioritize quality over quantity; it's better to have fewer meaningful connections than a plethora of superficial ones. Participate actively in online industry forums, webinars, and virtual events where you can meet like-minded professionals. When reaching out to someone new, personalize your message and express genuine interest in their work to foster a real connection.

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James L.

Senior Director of Media Strategy & Planning at Walgreens | ex. Walmart Inc, Sears, Omnicom, Publicis, and a few start ups :)
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Platforms like Twitter, Instagram, and LinkedIn can be powerful tools for connecting with advertising professionals. Engage with content posted by your peers and industry leaders, and don't hesitate to share your thoughts or work that could spur conversations.

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4 Build Relationships

Building solid relationships virtually requires consistent and thoughtful engagement. After making a new connection, follow up with a personalized message expressing your appreciation for the interaction. Share relevant content that might interest them, or offer assistance in their projects if you can. Schedule regular check-ins or virtual coffee chats to maintain the relationship. By showing that you value the connection beyond a mere addition to your network, you create a foundation for a lasting professional relationship.

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James L.

Senior Director of Media Strategy & Planning at Walgreens | ex. Walmart Inc, Sears, Omnicom, Publicis, and a few start ups :)
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Beyond LinkedIn, consider platforms like Clubhouse, or specialized forums and online communities related to advertising and marketing. These can offer more targeted networking opportunities and allow you to engage in industry-specific discussions.

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5 Stay Visible

Staying visible in the virtual networking world means actively maintaining your online presence. Regularly update your profiles with recent work, achievements, and insights into the advertising industry. Engage with your connections by commenting on their posts, sharing your thoughts on industry trends, and contributing to discussions. This not only keeps you on the radar of your current network but also increases the chances of being noticed by potential contacts.

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James L.

Senior Director of Media Strategy & Planning at Walgreens | ex. Walmart Inc, Sears, Omnicom, Publicis, and a few start ups :)
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Reaching out directly to individuals for a virtual coffee chat can be an effective way to build deeper connections. Personalized invitations, where you mention a specific topic of mutual interest or a recent work they did that you admire, can increase your chances of a positive response.

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6 Leverage Technology

Finally, leveraging technology can significantly enhance your virtual networking efforts. Utilize customer relationship management (CRM) tools to keep track of your contacts and interactions. Explore new apps and platforms that facilitate networking, such as virtual business card exchanges or online industry groups. By staying abreast of technological advancements, you can streamline your networking process and create more opportunities for meaningful connections in the digital realm.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if virtual networking is posing challenges for your advertising career?

1

2

3

4

5

6

7

1 Embrace Change

2 Upgrade Skills

3 Network Smartly

4 Build Relationships

5 Stay Visible

6 Leverage Technology

7 Here’s what else to consider

Advertising

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What do you do if virtual networking is posing challenges for your advertising career?

1

2

3

4

5

6

7

1 Embrace Change

2 Upgrade Skills

3 Network Smartly

4 Build Relationships

5 Stay Visible

6 Leverage Technology

7 Here’s what else to consider

Advertising

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