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What do you do if stakeholders in corporate accounting are not receiving project updates effectively?

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When it comes to corporate accounting, effective communication with stakeholders is crucial for project success. Stakeholders, such as investors, board members, and department heads, require timely and accurate updates to make informed decisions. However, when they're not receiving project updates effectively, it can lead to misunderstandings, missed opportunities, and a lack of trust. It's essential to address these communication breakdowns promptly and strategically.

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Prateek Babbar

Manager at Buck, A Gallagher Company | Financial Operations| Revenue Cycle Management | Financial Reporting and Analysis

1 Assess Situation

Before taking action, you need to understand the root cause of the ineffective communication. Analyze the current communication strategy and identify any gaps or bottlenecks. Perhaps the updates are too technical, not frequent enough, or stakeholders are not engaged due to a lack of clarity in the information provided. It's important to gather feedback from stakeholders to pinpoint the exact issues they're experiencing. Only with a clear diagnosis can you tailor your approach to improve the flow of information.

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Muhammad A.
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If stakeholders in corporate accounting are not effectively receiving project updates, take immediate action by reviewing and improving your communication processes. Start by identifying any gaps or barriers that may hinder effective communication. Consider diversifying your communication channels, such as face-to-face meetings, email updates, or a dedicated project management tool. Be proactive in reaching out to stakeholders individually to ascertain their preferred communication methods and adjust accordingly. Ensure that project updates are clear, concise, and timely, addressing key financial insights and project milestones.

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2 Improve Clarity

Once you've identified the communication issues, focus on improving the clarity of the project updates. Ensure that all financial terms and project milestones are explained in a way that's accessible to stakeholders with varying levels of accounting knowledge. Avoid jargon and acronyms without explanation. The goal is to make the information as understandable as possible so that stakeholders can grasp the project's status and its implications on the financial health of the organization.

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3 Increase Frequency

If stakeholders feel out of the loop, it may be because updates aren't being shared often enough. Consider increasing the frequency of your communications. This doesn't mean overwhelming stakeholders with daily emails but providing regular, scheduled updates that keep them informed about progress, challenges, and changes in the project's scope or budget. Consistent communication can help build trust and keep stakeholders engaged with the project.

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4 Utilize Technology

Leveraging technology can greatly enhance the effectiveness of communication with stakeholders. Use project management software, dashboards, or cloud-based platforms that allow real-time access to project financials and progress reports. This enables stakeholders to view updates at their convenience and ensures they have access to the most current information. Remember to provide training or guidance on how to use these tools effectively.

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Eric B. Chin, CPA

Chief Financial Officer | Board Director | Treasurer | Moderator & Speaker
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Asana is a great way for teams to provide updates on status passively and avoid the constant question of "how is everything going?"

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5 Personalize Updates

Personalizing communication can significantly impact how stakeholders receive and perceive project updates. Understand the specific interests and concerns of each stakeholder group and tailor your updates accordingly. For example, a board member might be more interested in the strategic implications of project financials, while a department head might focus on operational details. By addressing their unique perspectives, you enhance engagement and understanding.

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6 Solicit Feedback

Finally, actively solicit feedback from stakeholders regarding the updates they receive. Encourage them to share their thoughts on the format, content, and frequency of communications. This not only helps in fine-tuning your approach but also makes stakeholders feel valued and heard. Their feedback can lead to a more collaborative environment and ensure that future updates meet their needs more effectively.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Prateek Babbar

Manager at Buck, A Gallagher Company | Financial Operations| Revenue Cycle Management | Financial Reporting and Analysis
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If stakeholders are not receiving project updates effectively, you could consider the following actions: 1. Evaluate current communication channels being used to provide updates. Are they efficient and accessible to all stakeholders? 2. Customize project updates according to the preferences and requirements of each stakeholder group. Some may prefer detailed reports, while others may prefer concise summaries. 3. Schedule regular meetings with stakeholders to provide updates in person or virtually and establish feedback mechanisms. This allows for real-time communication and clarification of any questions or concerns. 4. Provide clear and concise documentation of project progress, milestones, and any changes or challenges encountered.

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What do you do if stakeholders in corporate accounting are not receiving project updates effectively?

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1 Assess Situation

2 Improve Clarity

3 Increase Frequency

4 Utilize Technology

5 Personalize Updates

6 Solicit Feedback

7 Here’s what else to consider

Corporate Accounting

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