What do you do if social media platforms constantly change their algorithms?

1 Stay updated

One of the best ways to deal with algorithm changes is to stay informed and educated. Follow the official blogs and newsrooms of the platforms you use, and subscribe to newsletters or podcasts from reputable sources that cover social media trends and updates. You can also join online communities and forums where other social media managers share their insights and experiences. By staying updated, you can anticipate and react to algorithm changes faster and more effectively.

2 Test and analyze

Another important skill for social media managers is to test and analyze their strategies and content. Don't rely on assumptions or outdated best practices. Instead, experiment with different types of posts, formats, captions, hashtags, times, and frequencies, and measure their performance using the analytics tools provided by the platforms or third-party apps. You can also use surveys, polls, or feedback forms to get direct input from your audience. By testing and analyzing, you can find out what works best for your specific goals and niche, and adjust accordingly.

3 Diversify and cross-promote

While it's tempting to focus on one or two platforms that seem to bring the most results, it's also risky to put all your eggs in one basket. Algorithm changes can affect your reach and visibility on any platform, so it's wise to diversify and cross-promote your content across multiple channels. This way, you can increase your chances of reaching your target audience, and also create a more consistent and cohesive brand image. You can also use different platforms to showcase different aspects of your brand, such as behind-the-scenes stories, customer testimonials, or live Q&A sessions.

4 Build relationships

One of the main goals of any social media strategy is to build relationships with your audience, and this is especially important when algorithm changes make it harder to get organic reach and engagement. Instead of focusing on vanity metrics, such as likes or followers, focus on creating value and trust for your audience. Provide useful information, solve their problems, answer their questions, and encourage conversations. You can also use features such as stories, reels, or live videos to create more authentic and interactive content. By building relationships, you can foster loyalty and advocacy among your audience, and also signal to the algorithms that your content is relevant and engaging.

5 Be flexible and creative

Finally, the most essential skill for social media managers is to be flexible and creative. Algorithm changes are inevitable and unpredictable, so you need to be ready to adapt and innovate. Don't be afraid to try new things, learn from your mistakes, and embrace feedback. You can also look for inspiration from other successful brands or influencers in your industry, or from other sources such as books, movies, or art. By being flexible and creative, you can overcome the challenges of algorithm changes and create unique and memorable content for your audience.