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What do you do if search engine algorithms aren't responding to your communication strategies?

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Search engine algorithms are constantly changing and evolving, making it challenging for marketers to keep up and communicate effectively with their target audiences. If you notice that your search engine marketing (SEM) campaigns are not performing well, or that your organic traffic is declining, you may need to adjust your communication strategies to align with the latest algorithm updates. In this article, we will share some tips on how to do that and avoid losing your ranking and visibility.

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1 Audit your website

The first step is to audit your website and identify any issues that may be affecting your communication with the search engines. For example, you may have broken links, duplicate content, slow loading speed, or low-quality content that can harm your user experience and your SEO. You can use various tools, such as Google Search Console, Screaming Frog, or Moz, to conduct a comprehensive audit and fix any errors or warnings that you find.

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Ayesha R.

SEO | SEM | ASO | SMO | YouTube SEO | Analytics | Deccan Herald, Prajavani | Ex- The Indian Express
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If search engine algorithms aren't responding to your communication strategies, reassess your approach. Focus on optimizing content for relevance, quality, and user experience. Ensure proper keyword usage, high-quality backlinks, and mobile-friendliness. Diversify content types and platforms to reach broader audiences. Analyze competitor strategies and industry trends for insights. Implement data-driven adjustments and monitor performance regularly. Consider consulting SEO experts for specialized guidance. Patience is key as SEO results may take time to manifest. Adaptation and persistence in refining strategies will enhance visibility and effectiveness over time.

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Ahmad Piracha

Handling $1.50M+ Google Ads Account | Digital Marketing Expert ?? | Google & Facebook Ads Pro ?? | Ads Consultant ?? | Affiliate Marketer | Media Buying Specialist | Digital Growth Strategist | Performance Marketing ??
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If search engine algorithms aren't responding to your communication strategies: 1. Review and Adapt: Analyze your strategies, content quality, and relevance to the target audience. Adjust your approach based on insights gained from analytics and user feedback. 2. Diversify Strategies: Explore alternative marketing channels, such as social media, email marketing, or content partnerships, to reach your audience effectively. 3. Consult Experts: Seek guidance from SEO professionals or agencies who can provide insights, audits, and recommendations to improve your website's visibility and performance in search results.

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2 Update your keywords

The next step is to update your keywords and make sure they match the intent and expectations of your target audience. Search engine algorithms are becoming more sophisticated and semantic, meaning they can understand the context and meaning behind the queries, not just the keywords. Therefore, you need to use relevant, specific, and long-tail keywords that answer the questions and problems of your potential customers. You can use tools, such as Google Keyword Planner, Ubersuggest, or Ahrefs, to research and analyze the best keywords for your niche and your goals.

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3 Optimize your content

The third step is to optimize your content and make it engaging, informative, and valuable for your audience and the search engines. Content is the core of your communication strategy, as it showcases your expertise, authority, and trustworthiness. You need to create original, high-quality, and fresh content that covers the topics and keywords that your audience is searching for. You also need to follow the best practices of on-page SEO, such as using title tags, meta descriptions, headings, images, and internal links, to make your content easy to crawl and index.

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George Aideyan

Email Copywriting & Virtual Assistant || Crafting High-Converting Emails to Boost Your Business || Expert in Klaviyo, Figma, Targeted Research, Sequential Flows, Cart Abandonment, Campaigns, and Automation
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"Content is king" Well I heared that somewhere. →But how can content be kind when you don't treat it as such? → That's a question for you my darling content creators and SEO writers. → Great Content must be paired with "Highly suitable and ranking" keywords in other for it to crawl or rank properly. → Always use highly optimized images. Make sure they are compressed to increase page speed. → "You audience absolutely don't have all the day" waiting for your page to load. → Make use of highly captivating headlines. → "Your headline should scream READ ME NOW" not "Get the f*ck out of my face NOW"

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4 Monitor your performance

The fourth step is to monitor your performance and measure the results of your communication strategies. You need to track and analyze various metrics, such as impressions, clicks, conversions, bounce rate, dwell time, and ranking, to see how your website and your campaigns are performing on the search engines. You can use tools, such as Google Analytics, Google Ads, or SEMrush, to collect and visualize the data and identify the strengths and weaknesses of your communication strategies.

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5 Test and experiment

The final step is to test and experiment with different communication strategies and see what works best for your website and your audience. You can use tools, such as Google Optimize, Optimizely, or VWO, to run A/B tests or multivariate tests on various elements of your website and your campaigns, such as headlines, images, copy, layout, or call to action. You can then compare the results and implement the changes that improve your communication and your performance.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if search engine algorithms aren't responding to your communication strategies?

1

2

3

4

5

6

1 Audit your website

2 Update your keywords

3 Optimize your content

4 Monitor your performance

5 Test and experiment

6 Here’s what else to consider

Search Engine Marketing (SEM)

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What do you do if search engine algorithms aren't responding to your communication strategies?

1

2

3

4

5

6

1 Audit your website

2 Update your keywords

3 Optimize your content

4 Monitor your performance

5 Test and experiment

6 Here’s what else to consider

Search Engine Marketing (SEM)

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