What do you do if potential clients don't recognize your value and expertise as a copywriter?

Easy 3 step process that works for me - - Sit back and think why - If there are places to improve, IMPROVE - Finally, move on. Find your next client

Lol, maybe don't work with them? OR, you could try not working with them. Failing that, I'd recommend not working with them. Seriously though, if someone doesn't recognise your value and expertise, then they're not a potential client. These AI questions need to do better.

As I began my journey as a copywriter, I encountered a common hurdle: clients who didn't recognize my expertise. I proactively took action by creating my own website and showcasing my copywriting skills there, such as website copy and persuasive writing. To showcase my experience, I shared some relevant projects from my current workload with the potential client. I offered a free consultation to potential clients that allowed me to understand their expectations and showcase my knowledge while building rapport.

Consider whether you want to work for a company that would rather take advice from an AI-generated "think piece" article on LinkedIn than a professional human.

Unpopular opinion but please don’t waste your time on said clients. Educating someone on what VALUE you “bring to the table” never ends well for the educator. Even if you eventually end up convincing them to hire you, chances are, the project will be rocky and you’ll find yourself consistently defending & explaining your value which is neither healthy for the business nor the writer. The best would be to look for clients that have a problem you can genuinely solve and they also WANT you to solve their problem(s). Then, none of you have to spend time explaining the “why” and more time will be spent on THE DOING & ACTUALLY solving problems. That’s my take.

Nachvollziehbare Beispiele werden nicht reichen. Ich würde je nach Person entweder mit der Verlustaversion arbeiten oder die Benefits klarer darstellen. Wenn der potentielle Kunde es noch nicht versteht, dann ist er/sie eben nicht mein Kunde. Ubd Die Welt dreht sich dennoch weiter ??

Indeed, I absolutely couldn't dispute it! A portfolio and testimonials stand as proof that your works are legit and are essential in earning the trust of prospective clients. These testimonials show the authority that you deserve in the business as well as your excellent record of achievements which have been acknowledged by your previous customers through the wonderful services that you offer. Customers are testimonials to your product quality and convenience, and therefore they are one of the major factors for you to win the battle of competitors.

There’s no point losing sleep over clients that do not find value in your skill set. Yes! It’s a tough battle filled with potholes of deep insecurities and moments when one questions ones relevance. But it is imperative to hold frame and remind oneself why he/she chose to do what they do. Writing in this case. If the answer and the associated motivation is still there I’d say roll over with the punches, tomorrow is another day

The hardest part of working in marketing is that everyone thinks they understand it. After all, we all have LinkedIn and Instagram, and we can all write emails and start running ads. It's different from roles more closely related to technology, where you don't have easy access to the daily tools and processes. So working in marketing means you always have to explain where your knowledge comes from, show benchmarks, provide testimonials, be confident, and more! If you're doing everything right, in the best way you can, and the potential client isn't convinced, it's time to move on to another one. If you can. Not everyone is going to see our value, and that's okay.

Realmente é muito triste quando isso acontece, principalmente por que criamos expectativas, e quando elas s?o frustradas precisamos entender que nem todo mundo pensa como nós, nem todo mundo de fato entende o que é uma copy, e as vezes podem acabar julgando um trabalho que n?o conhecem profundamente. Precisamos nos fortalecer, aprender e continuar de cabe?a erguida, se verdadeiramente sabemos que somos bons o suficiente para realizar determinadas tarefas.

They will when you tell them what’s in it for them. When prospective clients come around it’s best to focus on showing your expertise as it relates to their problem. What are you going to do for them? How are you going to do it? Not start trying to prove your expertise with talk of your experience and portfolio. They already know this, which is why they are prospects. Focus on their need and conversions should go higher ??

The potential client is one who thinks you have what it takes to help them. Someone who thinks not, is not a potential customer. Move on. However, the best way to widen the pool of potential clients is to share the problems you solved and how you solved them. This builds authority and confidence in what you do as a copywriter.