What do you do if you need help developing a personal brand after a layoff?

The first thing to do really, is to acknowledge that layoffs (unfortunately) happen all of the time and are not personal. So, before you define your personal brand, really go back down memory lane to a time when you were feeling confident and fulfilled in your career. Once you are there, ask yourself: what made me feel so empowered? How did others perceive me? The way that you want others to perceive you, is the definition of personal brand. So the key is to identify what are the keywords you want your work colleagues to think of when your name pops up. But to do it successfully, you need to define it from a place of happiness, positivity, and empowerment, rather than from a place of negativity, fear, or low confidence.

Knowing where you're heading is the first step! Think about what skills do you have & what positions at what type of companies are you aiming for? When you're evaluating your skills, consider your soft skills, people skills & communication skills as well as your hard skills. ??Oftentimes, you would excel at more positions than you realize you're good at!

Knowing where you're heading is the first step! Think about what skills do you have & what positions at what type of companies are you aiming for? When you're evaluating your skills, consider your soft skills, people skills & communication skills as well as your hard skills. ??Oftentimes, you would excel at more positions than you realize you're good at!

Finding the strengths within you is often just the awareness you need, that pushes you to show it off more, to use it more & to be proud of the abilities God gave you! ?????? Build your brand on 1-2 key factors that make you a great employee. Focus on improving that skill in you & give it your all! I'd rather hire a professional at stocking shelves the most efficiently & most quickly, rather than a know-it-all, can-do-it-all that does shelf stocking, inventory, maintenance, customer service, cleaning & what-not-all. A general surgeon doesn't do as good a job on teeth extractions as a dental surgeon. ?? Find your special expertise in whatever area you're in & lean into it! Give it your all & be a Specialist who charges more! Kudos! ??

If you have recently lost your job, giving yourself grace is essential. Job seeking is a business-to-business mindset, meaning you are a business, and the company you're applying to is also. They have a job that needs to be filled, and you are the solution to their needs. Your LinkedIn profile is your business page, marketing tool, and brand, so it's essential to ensure that it represents you accurately. Your 'About' section concerns you and your passion for work. Be active and network with others, as you never know who might know someone who needs your skills. Be authentic, drop the mask, and display your skills. Remember, you're an entrepreneur with a toolbox of experiences that is a solution for a company looking for someone like you.

If you're looking for a new job on LinkedIn, you should be on the platform 24/7. (Well, almost.) Spend all your time networking, engaging & showing up as your true self. Put yourself out there. Build relationships & show your character. Show your discipline & your hard work. Show up & put in the work. The chances that the right person sees you are HUGE! ???????? Just give your all & run with it!

Stay consistent and authentic in your personal branding efforts. Monitor your online presence regularly and update your personal brand as needed to reflect changes in your career goals or professional development. Embrace opportunities to showcase your expertise and demonstrate your value to your target audience.