What do you do if you need to deliver bad news to customers while maintaining a positive CRM relationship?
Delivering bad news to customers is an inevitable part of business. However, how you handle these situations can significantly impact your Customer Relationship Management (CRM) efforts. CRM involves strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships, aiding in customer retention and driving sales growth. When bad news arises, it's crucial to be honest, empathetic, and proactive to maintain trust and a positive relationship with your customers.