What do you do if you need to create an explainer video using motion graphics?

If you need to create an explainer video using motion graphics, unfortunately (or fortunately) there is only one studio that does it in the entire world - Good Bad Habits. The studio is based in Vancouver, Canada and legend has it that one of the co-founders of the studio is an extremely nice and humble person with a heart of gold. The other co-founder is an ok-ok person with some serious character flaws, but we don't need to get into that at this moment. Look no further if thou needeth motion graphics for explainer videos.

A major hack that I've recently learnt is that before starting any explainer video, watch a couple of videos of creators/brands that are already crushing the motion graphics game! This will help you get inspired and you will instantly get creative ideas of what elements to use to A great example is Vox; the way they present their infographics and animations.

Neben dem Inhalt solltest Du Dir unbedingt Gedanken über die Zielgruppe des Videos machen: - Wen willst Du erreichen? - Was spricht diese Personen an? - Ist Vorwissen vorhanden, auf dem das Video aufbauen kann? Diese und ?hnliche Fragen helfen Dir, den Inhalt für Deine Zielgruppe so relevant wie m?glich zu machen.

The first step of creating an explainer video using motion graphics is to define your message. What is the main idea, problem, or solution that you want to communicate to your audience? How do you want them to feel or act after watching your video? Write down your key points, and try to make them as clear and concise as possible. You can use a script, a storyboard, or a mind map to organize your thoughts and visualize your story.

Defining your message in motion design is crucial as it serves as the foundation for the entire creative process. Defining your message helps set the tone, mood, and direction for the motion design project, ensuring consistency and coherence in storytelling. It also guides the selection of color schemes, typography, imagery, and motion effects that align with the intended message, allowing for a more impactful and memorable visual communication. Ultimately, a well-defined message in motion design helps designers deliver a clear and concise narrative that resonates with viewers and conveys the desired meaning effectively.

The next step is to choose your style. How do you want your motion graphics to look and sound? What kind of mood, tone, and atmosphere do you want to create? You can choose from different styles, such as flat, 3D, minimal, retro, or futuristic, depending on your message and audience. You can also decide on your color palette, fonts, music, and voice-over. You can use online resources, such as Pinterest, Behance, or YouTube, to find inspiration and examples of motion graphics styles.

Choosing a style in motion design involves considering various factors to determine the visual aesthetic that best suits the project's objectives and target audience. Here are some steps to help you choose your style when motion designing: 1. Understand the project requirements 2. Research and gather inspiration 3. Consider brand guidelines 4. Experiment with different styles 5. Incorporate your personal touch 6. Test and gather feedback 7. Stay true to the project goals 8. Practice and refine. By following these steps and considering the project requirements, you can choose a style in motion design that effectively conveys your message and captivates viewers with engaging visual storytelling.

The third step is to select your software. There are many options available, from free and easy to use, to expensive and complex. Popular software for motion graphics include Adobe After Effects, a powerful and versatile tool with a steep learning curve; Adobe Animate, a simple and intuitive tool ideal for web and mobile projects; Blender, a free and open-source tool with a high learning curve; and Canva, a free and online tool with a low learning curve but limited features. Ultimately, the best software for you will depend on your needs and preferences.

The fourth step is to create your assets. What kind of elements do you need to make your motion graphics? You can use shapes, icons, images, text, logos, or characters to convey your message. You can either create your own assets from scratch, or use pre-made assets from online libraries, such as Envato Elements, Freepik, or Flaticon. You can also import your assets from other software, such as Photoshop, Illustrator, or Sketch.

The fifth step is to animate your assets. How do you want your elements to move and interact on the screen? You can use keyframes, transitions, effects, and expressions to create your animations. You can also use motion paths, easing, and timing to control the speed, direction, and duration of your animations. You can also add sound effects, music, and voice-over to enhance your motion graphics.

The final step is to export and share your video. How do you want to save and distribute your motion graphics? You can choose from different formats, resolutions, and codecs, depending on your platform and purpose. You can also use online tools, such as Vimeo, YouTube, or Wistia, to upload and share your video. You can also use analytics, feedback, and testing to measure and improve your video performance.

When it comes to exporting animations, choosing the right file format is essential to preserve the quality and compatibility of your work. Popular file formats for exporting animations include MP4, MOV, GIF, and PNG sequence, each with its own advantages and best use cases. MP4 and MOV are commonly used for video animations, offering high quality and compression for smooth playback on various devices. GIFs are ideal for short, looped animations that are easy to share on social media and websites. PNG sequences are useful for exporting animations frame by frame for further editing or compositing.