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What do you do if industry influencers are key to your relationship building strategy?

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In the realm of career advancement, building strong relationships with industry influencers can be pivotal. These influencers often hold the keys to networks and opportunities that can propel your career forward. They are the individuals who have established a significant following within your industry, leveraging their expertise and connections to shape trends and opinions. Your strategy for engaging with them should be thoughtful and tailored, recognizing that these relationships can open doors to new partnerships, mentorships, and growth avenues.

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Andrew W.

Office | FF&E | Decommissioning | Workplace Solutions | Data Centers

1 Identify Targets

Start by pinpointing which influencers align with your professional values and goals. Research their work, understand their impact in the industry, and assess how their influence can complement your career aspirations. This process involves more than just identifying popular figures; it's about finding those whose voice and reach can genuinely benefit your professional journey. Once you have a list, prioritize it based on the relevance and potential synergy between their work and your own career path.

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Saqib Saleem

Trainer | BDM | Packaging Expert | Marketing | Sales | Lead Generation
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Research and Identify: Use tools like social media monitoring, influencer marketing platforms, or manual research to identify influencers relevant to your industry or niche. Engagement Strategy: Develop a structured plan for engaging with influencers, including regular interactions like commenting, sharing their content, and direct messaging. Value Proposition: Clearly articulate what value you can offer to influencers, whether it's access to exclusive content, product samples, or opportunities for collaboration. Collaboration Opportunities: Actively seek out opportunities to collaborate with influencers on projects, campaigns, or content creation that align with their interests and your brand's objectives.

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Lawrence Ignaczak Faithpreneur

Original Faithpreneur/Faithbook@ Lawrence Ignaczak LLC | Christian Leadership Consultant, Sales Consultant, Linkedin Contributor and NJ NY Corporate Sales and Marketing Consultant
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While they are part of any relational strategy. They are not the whole strategy. You can never embrace your own uniqueness and differenate or seperate by being in their shadow.

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2 Engage Authentically

When reaching out to influencers, authenticity is paramount. Craft personalized messages that convey genuine interest in their work rather than generic praise. Highlight specific aspects of their content or contributions that resonate with you and articulate how a connection could be mutually beneficial. Remember, influencers are often approached by many, so your message needs to stand out by demonstrating that you've done your homework and are not just looking for a quick endorsement.

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Andrew W.

Office | FF&E | Decommissioning | Workplace Solutions | Data Centers
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Influencers in any space are constantly approached and prospected. The best way to go about it is to come at them in a unique way. Most people are selfish and are only looking out for their own interests. Instead take an approach of offering value and being selfless.

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3 Offer Value

Think about what you can offer to the influencer rather than just what you can gain. This could be in the form of unique insights, sharing their content with your network, or collaborating on projects that align with their interests. By positioning yourself as a valuable resource, you increase the likelihood of establishing a meaningful and reciprocal relationship. Influencers are more likely to engage with individuals who contribute positively to their own brand and objectives.

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4 Be Consistent

Consistency in engagement is crucial for building a lasting relationship. Comment on their posts, share their content with thoughtful insights, and participate in discussions they're leading. This ongoing interaction demonstrates your sustained interest and can gradually build rapport. Avoid overwhelming them with communication; instead, focus on consistent, quality interactions that add value to their online presence.

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Lawrence Ignaczak Faithpreneur

Original Faithpreneur/Faithbook@ Lawrence Ignaczak LLC | Christian Leadership Consultant, Sales Consultant, Linkedin Contributor and NJ NY Corporate Sales and Marketing Consultant
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You will sow consistently to reap consistently. It will not work in any other manner. You cannot jump around and multitask and juggle as effectively. Than when you focus on one core thing at any given period of time.

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5 Leverage Events

Attending industry events where influencers are likely to be present is a strategic move. These settings provide opportunities for face-to-face interactions, which can be more impactful than online communication. Prepare in advance by knowing what they look like, the topics they're passionate about, and having conversation starters ready. Networking at events can lead to more personal connections, making it easier to follow up afterward.

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6 Nurture Relationships

Finally, nurturing the relationships you've built with influencers is as important as initiating them. Keep track of important events in their professional life, such as book launches or speaking engagements, and show support. Send congratulatory messages, ask for their opinions on industry developments, and stay updated on their work. A well-maintained relationship with an influencer can become a cornerstone of your professional network.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if industry influencers are key to your relationship building strategy?

1

2

3

4

5

6

7

1 Identify Targets

2 Engage Authentically

3 Offer Value

4 Be Consistent

5 Leverage Events

6 Nurture Relationships

7 Here’s what else to consider

Relationship Building

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What do you do if industry influencers are key to your relationship building strategy?

1

2

3

4

5

6

7

1 Identify Targets

2 Engage Authentically

3 Offer Value

4 Be Consistent

5 Leverage Events

6 Nurture Relationships

7 Here’s what else to consider

Relationship Building

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