What do you do if burnout is jeopardizing your marketing research career?
Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel overwhelmed, emotionally drained, and unable to meet constant demands. As the stress continues, you begin to lose the interest and motivation that led you to take on a certain role in the first place. In the field of marketing research, where deadlines are tight and the pressure to deliver insights is high, burnout can be particularly detrimental. It can jeopardize not only your current projects but also your overall career trajectory. Recognizing the signs of burnout and taking proactive steps to manage it is critical for long-term success and personal well-being.