What are the different types of triggered emails and how can you measure their performance?

Triggered emails are powerful! Types include welcome, abandonment, and anniversary emails. To measure their performance, track open rates, click-through rates, and conversion rates. Monitor engagement over time and use A/B testing for optimization. Keep your triggered emails finely tuned!

Welcome emails are like first dates – you only get one shot to make a lasting impression. In a world where inboxes are battlegrounds for attention, standing out is a challenge. Measuring their performance isn't just about how many people open or click; it's about understanding whether your email made them feel like they swiped right on the perfect match. Dive deeper into the psyche of your audience – did your email make them feel welcomed or just another face in the crowd?

First, let's start with a stat: Sending 3 abandoned cart emails results in 69% more orders than a single email (Omnisend) This sequence is used to recover sales from anyone who started the checkout process but didn’t complete it. Life gets busy, we get it. Here’s a basic structure of this sequence: - Email 1 (1 hour after) - Email 2 (1 day after) - Email 3 (2 days after) Our goal is to nudge them toward the finish line with each email. Before you start writing, you should answer these questions: -Who is the person you're emailing? - Why are you emailing them? - Why should they care? - What do you want them to do next? Now you're ready to craft an abandoned cart sequence to recover 5%+ of orders.

Abandoned cart emails are the digital equivalent of sending out a search party for lost shoppers. It's your chance to bring them back from the edge of the internet abyss. But here's the reality: not all who wander are lost. Some just don’t want to be found. When measuring the success of these emails, it’s not just about the revenue you recapture; it's about understanding why they abandoned ship in the first place. Are you rescuing them or just pestering them to board a ship they chose to leave?

Sending re-engagement emails is like trying to rekindle an old flame – sometimes the spark reignites, sometimes it’s just a puff of smoke. Measuring their effectiveness goes beyond just seeing who opens or clicks. It's about understanding the emotional pulse of your audience. Did your email remind them of why they fell for you in the first place, or did it just reaffirm their decision to ghost you? It’s about measuring sentiment, not just statistics.

Pour booster l'engagement, les e-mails de réactivation sont top. Prenons Netflix : si vous ne regardez rien pendant un moment, un e-mail personnalisé avec des suggestions basées sur vos go?ts précédents peut réveiller votre intérêt. Mesurez leur efficacité avec le taux d'ouverture ou de clics, et surtout, le taux de réactivation. ?a montre si vous réussissez à rallumer la flamme chez vos clients inactifs.

Re-engagement emails are sent to rekindle the relationship with your subscribers that haven’t been active in a while. It’s a way for folks to let you know they’re still interested or to segment and suppress these folks from future sends. Ultimately your goal is to keep the subscriber active or to suppress them to keep your list clean. Use data to your advantage to customize the content of the email. Can you pull in related content? Re-surface content they didn’t finish? New content they may have missed? Focus on providing value with content and context that’s hyper relevant to each subscriber, and steer clear of sales-focused messaging. You can also give folks the option to opt-out if the emails are no longer relevant.

The best way I've found to use these feedback sequences is to raise a question to your reader. Then... Get them to reply! Yes... REPLY! Why? This helps your sending domain reputation so you wind up in spam far less now that folks are emailing you back and show interested in your content. Plus the feedback gathered can inform future content pieces or campaigns. Don't sleep on the feedback email sequences.

Les e-mails de feedback, c'est le game changer ! Chez Airbnb, après chaque séjour, un e-mail automatique demande votre avis. C'est un moyen génial de capter les retours pour améliorer l'expérience. Pour évaluer leur impact, checkez le taux de réponse ou le score de feedback. ?a vous dit direct si les clients kiffent ou pas. C'est aussi une bonne manière de booster la fidélité et le bouche-à-oreille.

Recommendation emails are your chance to play mind-reader, using data to predict desires. But let’s face it, sometimes even the best algorithms get it wrong. When measuring the success of these emails, it’s not just about clicks and conversions. It’s about whether you’re seen as a helpful friend or a creepy stalker. Are you recommending products they love, or just pushing what you want to sell? The key metric here is relevance, not just revenue.

In the end, remember that behind every email statistic is a human being. Triggered emails are more than just automated responses; they're opportunities to connect, to understand, and to build relationships. The true measure of success isn’t just in the numbers; it’s in the stories, the experiences, and the emotions that your emails evoke. Are you just filling inboxes, or are you genuinely enriching lives? That's the question worth considering.

My 2 cents: Product Usage Emails: Triggered by how your customers interact with your product. Measure engagement with these features pre and post-email. Seasonal Emails: Triggered by holidays, seasons, or even local events. Monitor sales or engagement spikes after these emails for performance. Upgrade or Renewal Reminders: For services or subscriptions.Track renewal rates and upsell conversions. Post-Purchase Follow-up Emails: Beyond just feedback, these can provide additional product care tips etc. Measure repeat purchases or engagement. Educational Content Emails: Triggered when a customer shows interest in a particular topic. Track engagement with this content and subsequent behavior – like visiting your website's specific pages.