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What crisis communication tools provide automated notifications and alerts during emergencies?

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In today's fast-paced world, emergencies can arise without warning, and the ability to communicate effectively during a crisis is paramount. Automated notifications and alerts are essential tools in crisis communication, providing timely updates to ensure safety and continuity. These tools can make a significant difference in managing an emergency by delivering critical information to the right people at the right time. Understanding the various types of automated communication tools available can help you prepare for and respond to crises more effectively.

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Susan Trachsel

Facilitator, Project Manager, Consultant - Trachsel Consulting Assistant Emergency Manager, Lincoln County Oregon

1 SMS Alerts

Short Message Service (SMS) alerts are a widely used tool for sending text messages to mobile devices. During an emergency, SMS can disseminate information quickly to a large audience, regardless of their location. This immediacy is vital when seconds count, such as during natural disasters or security incidents. With high open rates, SMS alerts ensure that your message is likely to be seen by recipients, making it an effective way to communicate urgent information.

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2 Email Systems

Email systems are another important communication tool, especially in organizational settings. During a crisis, automated emails can be programmed to send out mass notifications to employees, stakeholders, or customers. These messages can contain detailed instructions, updates, or safety information. While not as immediate as SMS, email allows for the delivery of more comprehensive content and is often used in conjunction with other communication methods.

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3 Mobile Apps

Mobile apps designed for crisis communication can provide a range of functionalities, including push notifications to users' devices. These apps can offer real-time updates, interactive features like maps and checklists, and a platform for two-way communication. In an emergency, the ability to receive and acknowledge alerts through a mobile app can be crucial for ensuring that individuals are informed and able to respond appropriately.

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Susan Trachsel

Facilitator, Project Manager, Consultant - Trachsel Consulting Assistant Emergency Manager, Lincoln County Oregon
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One of the apps we use is Everbridge. The companion app ManageBridge allows emergency managers, municipalities, or first responders to send notifications quickly in the field. Some states like Oregon have purchase led the system for all counties. This method not just efficient and supportive of local jurisdictions, it reduces confusions for residents. People only have to remember a single app to get alerts from any area of their state.

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4 Social Media

Social media platforms have become an essential tool for crisis communication due to their vast reach and speed. Automated tools can schedule posts or trigger alerts to be published on platforms like Twitter or Facebook during a crisis. These posts can quickly inform a large audience and can be shared to extend their reach. Social media also allows for real-time engagement with the public, providing a channel for updates and feedback.

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Susan Trachsel

Facilitator, Project Manager, Consultant - Trachsel Consulting Assistant Emergency Manager, Lincoln County Oregon
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While automated messaging from an emergency notification app like Everbridge is efficient, it is not the best way to communicate through social media. Ideally, your emergency operations center (EOC) or joint information center (JIC) will have someone dedicated to social media communication as they have a unique “vibe”. If there are not enough people to have a dedicated person, I recommend forgoing automation and easy solutions. Instead, treat social media as the unique communication modality that it is and adjust your messaging to fit the modality.

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5 VoIP Calls

Voice over Internet Protocol (VoIP) calls utilize the internet to make voice calls, and automated VoIP systems can broadcast pre-recorded messages during an emergency. This method is particularly useful for reaching individuals who may not have access to or prefer not to use text-based communication. VoIP calls can be targeted to specific geographic areas or groups, ensuring that the message reaches the most relevant audience.

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Susan Trachsel

Facilitator, Project Manager, Consultant - Trachsel Consulting Assistant Emergency Manager, Lincoln County Oregon
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VoIP is widespread and convenient. However, it is important to not solely rely on this method of communication. Business and Government communications that have trended toward using just VoIP are doing a disservice to their constituents. When power and internet goes out, VoIP goes out. Just remember to always have a backup (landlines, WEA/IPAWS, trap lines (print notifications), auxiliary communications, etc.

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6 Internal Systems

For organizations with existing internal communication infrastructure, integrating automated alerts into these systems can enhance crisis response. This might include automated messages on digital signage, intranet notifications, or alerts through employee collaboration tools. Ensuring that critical information is visible across all internal channels helps maintain communication consistency and can aid in a coordinated response to an emergency.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What crisis communication tools provide automated notifications and alerts during emergencies?

1

2

3

4

5

6

7

1 SMS Alerts

2 Email Systems

3 Mobile Apps

4 Social Media

5 VoIP Calls

6 Internal Systems

7 Here’s what else to consider

Business Communications

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What crisis communication tools provide automated notifications and alerts during emergencies?

1

2

3

4

5

6

7

1 SMS Alerts

2 Email Systems

3 Mobile Apps

4 Social Media

5 VoIP Calls

6 Internal Systems

7 Here’s what else to consider

Business Communications

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