What creative techniques can boost your campaign's viral potential?

Las emociones son cruciales en el marketing. El contenido que evoca emociones fuertes es más memorable y compartible. Las emociones intensifican nuestra respuesta a la información, aumentando la probabilidad de recordarla y compartirla. Además, pueden motivar a los usuarios a actuar. Por tanto, al crear una campa?a, considera cómo tu contenido puede conectar emocionalmente con tu audiencia. Sin embargo, es importante utilizar esta herramienta de manera ética y responsable, asegurándote de que tu contenido es auténtico y respeta a tu audiencia.

I strongly believe that anything we create evokes a lot of emotional and relatable responses from the audience. However, I wouldn't recommend relying solely on emotions when building your work. Focusing exclusively on the emotional aspect could result in a weaker outcome compared to incorporating multiple approaches. People are not just driven by emotions; they are complex beings, and the same goes for the business they engage in.

Try incorporating storytelling to create a relatable narrative that viewers will be more inclined to share. Using humor, surprise, or awe can quickly grab attention. Adding interactive features like quizzes, polls, or challenges can encourage engagement and sharing. High-quality visuals are a must-have - striking designs that are clear and memorable can make your content stand out. Lastly, optimize your content for shareability by including easily accessible share buttons, and consider the timing of your release to maximize your reach. Remember, the primary goal is to connect, engage, and inspire your audience to become ambassadors for your message.

Incorporate user-generated content to engage your audience and spark sharing ????. Utilize humor and emotion to make your campaign memorable and shareable ??. Leverage storytelling to create a narrative that resonates with your audience ????. And don't forget to leverage influencers and social media platforms to amplify your reach! ??????

To make your campaign go viral, focus on evoking strong emotions. Create content that sparks joy, surprise, or outrage, making it memorable and share-worthy. Use heartwarming stories, powerful imagery, and humor to connect with your audience. Relatable situations and inspirational messages foster empathy and connection. Engage with interactive content, personalize messages, and leverage user-generated content. Collaborate with influencers to amplify your reach. By tapping into these emotional triggers, your campaign can achieve greater engagement and viral potential.

You have to be careful with this one. You never want to look like a trend follower and you also don’t want to show up too late to the trend party. If you’re seeing something a lot in your social media feeds, then that’s not a trend you want to jump on. Make sure that if you are using a trend that it is just starting out or maybe hasn’t quite hit yet.

Utilización de Tendencias y Memes: Incorpora elementos de la cultura popular, tendencias actuales y memes relevantes en tu contenido para aumentar su atractivo y relevancia para la audiencia.

Community building - the new warfare in challenging times: Community building, i.e. the creation and maintenance of communities, is a fundamental pillar for growth and success in both the personal and professional areas. In a world that is becoming increasingly digital and networked, the community building concept is becoming increasingly important. Community building positively influences individuals, organizations and communities.

Content aligned with trending topics or current events is 67% more likely to be shared, as per a BuzzSumo analysis. For example, Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout was retweeted over 10,000 times within one hour, demonstrating the power of real-time marketing. Utilize tools like Google Trends to stay on top of what's current. This powerful, free tool allows users to explore and analyze the popularity and search interest of specific topics, keywords, and phrases over time. It offers insights into consumer behavior, seasonal trends, and emerging topics.

Puedes utilizar un sin fin de ganchos “hooks” para hacer más notoria la campa?a publicitaria. Toma en cuenta el tipo de producto, productos de consumo masivo se prestan más para campa?as publicitarias y tendencias de apalancamiento. Campa?as sobre marcas de lujo, productos industriales es más complicado por el tipo de audiencia.

Most often than not what typically works best for a campaigns success is to make some people special through the campaign process. By creating a connect with some and kind of having a small community/ audience it can draw more people to become part of the same and that’s what a couple of the lifestyle brands/ premium credit cards/ banking- airline companies do. It’s a sense of creating a belonging and being part of an exclusive club and thus the creative thinking/ writing must be discerning and one that should get people thinking to become a part of the same

1. Limited Editions: Offer products or services in limited quantities. 2. Early Access: Provide early access to new products or content for a select group. 3. Members-Only: Create a membership program with exclusive perks. 4. Invite-Only Events: Host events that require an invitation or special access. 5. Special Collaborations: Partner with well-known brands or influencers for exclusive items. 6. Secret Offers: Share special deals or content with a select audience. 7. Personalization: Offer customized experiences or products tailored to individual preferences.

A exclusividade, acompanhada do sentimento de escassez gera a sensa??o de urgência do indivíduo. Em tempos de "vitrine de lifestyle" nas mídias sociais, o ser humano busca pela urgência de importancia e de ser notado. Logo, criar uma estratégia pautada no exclusivo, traz o peso de importancia, t?o carente hoje nas rela??es humanas. Isso é uma excelente estratégia que promove a curiosidade e tende a viralizar.

Debes tomar en cuenta que tipo de producto es. Si son productos de consumo masivo pues no hay exclusividad, pero si tú colaboras con la agencia que tiene como cliente a alguna marca de lujo el tipo de campa?a publicitaria es distinta. El enfoque debe ser distinto, recursos publicitarios acorde al producto.

Introduce exclusive products or services in limited quantities, creating a sense of urgency and exclusivity. Collaborations with renowned designers or celebrities further enhance the allure. Also Reward loyal customers with exclusive perks, early access to new releases, or VIP events. By making them feel special and appreciated, you foster a sense of exclusivity and strengthen brand loyalty.

A cheap and nasty tactic of getting more reach is to include a CTA such as share this post and tag 5 friends. It works but it’s annoying. If you are going to do this, then make the piece of content of high value/relevance so it’s at least not just SPAM

Llamadas a la Acción Claras: Incluye llamadas a la acción claras y persuasivas que animen a la audiencia a compartir el contenido con sus amigos, familiares y seguidores.

Humans are wired for stories. Stanford University research shows that stories are remembered up to 22 times more than facts alone. Incorporating narratives that resonate with your audience can boost shareability. Encouraging your audience to share their own stories or experiences related to your brand can increase engagement and virality. According to Nielsen, 92% of consumers trust user-generated content more than traditional advertising. Interactive content like quizzes, polls, and interactive infographics have a 28% higher conversion rate than passive content. Engaging your audience actively can lead to higher virality.

Un producto de consumo masivo permite este tipo de campa?as de participación de los usuarios para obtener un premio o algún tipo de incentivo especial etc. Aquí no hay nada por inventar desde hace décadas se utilizan este tipo de campa?as del premio, regalo o incentivo como parte activa de una campa?a publicitaria. Regalar “chorraditas” viajes y experiencias como algo único se les da muy bien a las marcas de consumo masivo.

Relatable content. Most people interact to content that they relate to. If it doesn’t relate to me then I might feel like it’s not for me. Hence when creating a campaign, I believe it’s important to have a team from various backgrounds, experiences and titles, it makes a huge contribution towards the purpose of your campaign.

An important aspect of visual impact is not to confine oneself to a specific format such as video or display ads during the ideation phase. The focus should always be on the idea itself. Implementation serves to amplify the idea. In other words, it's not necessarily crucial to decide on the format (if the briefing allows) from the outset, but rather to explore where the idea leads during the process. This approach often leads to powerful visual executions that can pave the way for new directions.

Antes utilizábamos a magníficos ilustradores para desarrollar las campa?as gráficas en vallas de carretera y carteleras en puntos de venta. Hoy casi todo se desarrolla en las redes sociales y muchas imágenes o ilustraciones se generan mediante IA. Se está perdiendo el romanticismo del dise?o gráfico.

Strong visuals capture attention, enhance comprehension, and encourage sharing. The human brain processes visual information 60,000 times faster than text. Visuals can quickly convey messages and grab attention in a crowded digital space. Further, people retain 65% of information when it's accompanied by relevant visuals, compared to only 10% when it's text-only. This is vital for brand recognition and message retention. Content with visuals receives 94% more views and has a 40% higher interaction rate than content without visuals. Visual content, especially videos and infographics, is shared on social media three times more than other types of content. This virality factor is crucial for expanding reach and engagement.

Use striking imagery, vibrant colors, and visually engaging content to capture attention and leave a lasting impression. Whether it's through eye-catching ads, visually stunning videos, or captivating social media posts, visually appealing content stands out in crowded digital spaces. Maintain a consistent visual identity across all touchpoints to reinforce brand recognition and create a cohesive brand experience. From logo design and typography to color schemes and imagery, ensure that your visual elements align with your brand's personality and values.

How about simplifying the content to make it more relatable and memorable for the audience? By using simple/straightforward language and familiar contexts, content becomes more accessible and engaging, increasing its potential to go viral. Speaking directly in the audience's language—both culturally and linguistically— also can ensure the message resonates deeply, making the content not just understandable but also worth sharing.

Just keep the communication simple, honest, human. Often it’s the most simple stories and ones that haven’t been heard before by people that get them to like it. Don’t try hard and find reasons as to why people will like it, it should just happen for what its worth

Entertain your audience. No one likes being hustled. The average person is inundated beyond belief with average ads on a daily basis. If you can stand out by entertaining your audience, you stand a much better chance of maximizing your virality.

Sorpresa y Novedad: Sorprende a tu audiencia con ideas innovadoras, conceptos originales o enfoques inesperados que generen curiosidad y les impulsen a compartir el contenido para sorprender a sus propias redes.

First thing you should do: forget your idea will be viral. That's the worst bias any creative / marketer can have. Please don't work for viral ideas, work for relevant, valuable, simple ideas. Then you might cause some impact!

Be your authentic self! Share your story openly with your followers, highlighting both the successes and failures, and how you overcame them. The more genuine and honest your content, the more relatable it becomes, attracting a larger audience.