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What communication strategies can you use to create a more equitable food industry?

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The food industry is one of the most influential and impactful sectors in the world, affecting the health, livelihood, and culture of billions of people. However, it is also rife with inequalities, injustices, and inefficiencies that harm both producers and consumers, especially those from marginalized and vulnerable communities. How can you use communication strategies to create a more equitable food industry that respects human rights, supports diversity, and promotes sustainability? Here are some tips to help you communicate with empathy, clarity, and purpose.

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Pallavi Mahajan

Oxford MBA | United Nations | Published Author | Chevening Scholar | Forté Fellow | TedX Speaker
Ashish Kumar Y.

Associate Practitioner@ TRI | Economics, Journalism, Development, Research, Sustainability Opinions are personal.

1 Understand your audience

The first step to effective communication is to know who you are talking to and what they care about. Whether you are a farmer, a retailer, a policymaker, or a consumer, you need to understand the needs, values, preferences, and challenges of your audience. This will help you tailor your message, tone, and style to resonate with them and avoid misunderstandings or conflicts. You can use tools such as surveys, interviews, focus groups, or personas to gather insights and feedback from your audience and segment them into different groups based on their characteristics and interests.

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2 Use inclusive language

The words you use can have a powerful impact on how your audience perceives you and your message. To create a more equitable food industry, you need to use inclusive language that respects the diversity and dignity of all people involved in the food system. This means avoiding stereotypes, biases, assumptions, or labels that may offend, exclude, or alienate your audience. Instead, use terms that are accurate, respectful, and empowering. For example, instead of saying "the poor" or "the hungry", say "people living in poverty" or "people experiencing hunger". In addition, use gender-neutral terms when possible, such as "they" instead of "he" or "she", or "staff" instead of "men" or "women".

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Ashish Kumar Y.

Associate Practitioner@ TRI | Economics, Journalism, Development, Research, Sustainability Opinions are personal.
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To foster equity in the food industry, employ inclusive language: eschew gendered terms, embrace diversity, avoid ableist language, recognize socioeconomic differences, and depict inclusivity in visuals. Stay receptive to feedback, continually educate yourself, and engage diverse communities. By employing these strategies, communication efforts can contribute to a more equitable and inclusive food industry.

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3 Tell stories

Stories are one of the most effective ways to communicate complex and emotional issues, such as the inequities and injustices in the food industry. Stories can help you connect with your audience on a human level, evoke empathy and compassion, and inspire action and change. To tell compelling stories, you need to identify the main characters, the problem they face, the solution they seek, and the outcome they achieve. You also need to use vivid details, sensory descriptions, and emotional expressions to make your stories come alive. However, be careful not to exploit or manipulate the stories of others, especially those from marginalized and vulnerable communities. Always seek their consent, respect their privacy, and acknowledge their agency and voice.

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Pallavi Mahajan

Oxford MBA | United Nations | Published Author | Chevening Scholar | Forté Fellow | TedX Speaker
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It is important to : 1. make communication inclusive addressing inclusivity 2. use story telling, testimonials to tell your stories 3. use infographics rather than jargon to communicate the impact

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Ashish Kumar Y.

Associate Practitioner@ TRI | Economics, Journalism, Development, Research, Sustainability Opinions are personal.
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To create a fairer food industry, share stories of people benefiting from fair practices, diverse backgrounds, and sustainability. Communicate your brand's commitment to fairness, transparency, and community empowerment. Narrate the journey of food production, emphasizing fair labor and ethical sourcing. Use stories to educate consumers about the importance of fairness in the industry, inspiring understanding and action. Feature community-led initiatives promoting fairness, like food cooperatives and urban farming. By telling these stories, we can engage consumers and work towards a food industry that's fair for everyone, reflecting their values and promoting equity.

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Mohit Ahuja

Co-founder | LinkedIn top voice I Ex- Ogilvy, McCann, DDB, VML
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Food appeals to all senses and both just taste. Thus all communication too needs to be an explosion of all senses; visuals and words need to satiate each sense to create that ‘love” for food in comms.

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Stephanie Gray, MPH

Skilled Facilitator | Community Manager | EduCreator | AI & Emerging Tech Enthusiast- Let's Connect!
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Storytelling is an amazing tool because we can advocate for change, target diverse voices, and highlight communities who face economic and social factors due to ethnicity, disability, race, and more. Indeed, sharing stories can address culutral diversity and sustainability. Cheers to raising awareness and driving conversations around such an important concern.

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4 Use visual aids

Visual aids can help you communicate your message more effectively and efficiently, especially when dealing with data, facts, or processes. Visual aids can help you capture your audience's attention, simplify complex information, and highlight key points. You can use different types of visual aids, such as graphs, charts, maps, diagrams, images, videos, or infographics, depending on your purpose and audience. However, make sure that your visual aids are clear, relevant, accurate, and consistent with your message and tone. Avoid using too many or too few visual aids, or visual aids that are confusing, misleading, or distracting.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Utiliza infografías impactantes que resalten la importancia de la equidad en la industria alimentaria. Muestra gráficamente las disparidades actuales y propuestas de mejora. Las imágenes pueden transmitir el mensaje de manera efectiva y llegar a un público más amplio.

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5 Engage in dialogue

Communication is not a one-way street, but a two-way process that involves listening and responding. To create a more equitable food industry, you need to engage in dialogue with your audience, not just talk at them. Dialogue can help you build trust, rapport, and understanding with your audience, as well as learn from their perspectives, experiences, and feedback. You can engage in dialogue by asking open-ended questions, inviting comments and suggestions, acknowledging and addressing concerns or objections, and expressing gratitude and appreciation. You can also use different channels and platforms, such as social media, blogs, podcasts, webinars, or events, to facilitate dialogue and interaction with your audience.

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Ashish Kumar Y.

Associate Practitioner@ TRI | Economics, Journalism, Development, Research, Sustainability Opinions are personal.
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Engagement is vital for fostering equity in food industry. Utilize interactive platforms like social media to facilitate dialogue on equity issues. Encourage crowdsourcing of ideas, allowing stakeholders to share feedback and collaborate on solutions. Host participatory events such as workshops and webinars for active engagement. Launch storytelling campaigns inviting consumers to share experiences and perspectives. Establish feedback mechanisms like surveys for ongoing input. Foster partnerships with community organizations to co-create and implement equity initiatives. Through robust engagement, stakeholders can actively contribute to shaping a more equitable and inclusive food industry, reflecting their values and aspirations for change.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Mi experiencia en la industria alimentaria me ha ense?ado que destacar historias personales de productores y trabajadores marginados genera empatía. Compartir experiencias reales resalta la urgencia de abordar la inequidad y conecta emocionalmente con el público, fomentando el cambio.

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What communication strategies can you use to create a more equitable food industry?

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1 Understand your audience

2 Use inclusive language

3 Tell stories

4 Use visual aids

5 Engage in dialogue

6 Here’s what else to consider

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