Plagiarism and copyright infringement are serious ethical and legal issues that can damage your corporate branding and reputation. They involve using someone else's words, ideas, or images without giving proper credit or permission. They can result in legal action, fines, or penalties, as well as loss of trust and credibility. To avoid plagiarism and copyright infringement, always cite your sources, use quotation marks or
tags for direct quotes, paraphrase or summarize in your own words, and check your work for originality using a plagiarism-checker tool.
###### Lack of clarity and structure
Your corporate writing should be clear and structured, so that your audience can easily understand your message, purpose, and call to action. However, many writers make the mistake of writing vague, confusing, or rambling texts that lack focus, logic, or coherence. They can also use too many words, sentences, or paragraphs, or fail to use headings, subheadings, or bullet points to organize their writing. To avoid lack of clarity and structure, plan your writing before you start, use a clear and concise language, use transitions and connectors to link your ideas, and use headings, subheadings, or bullet points to break up your text.
###### Ignoring your audience
Your corporate writing should be tailored to your audience, taking into account their needs, interests, preferences, and expectations. However, many writers ignore their audience, either by writing for themselves, writing for the wrong audience, or writing without a clear audience in mind. They can also use inappropriate or irrelevant content, tone, or style, or fail to address their audience's questions, concerns, or feedback. To avoid ignoring your audience, research your audience before you write, use a tone and style that suits them, provide relevant and useful content, and invite their engagement and feedback.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?