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What are common user behaviors that lead to low conversion rates?

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Conversion rates are the percentage of visitors who take a desired action on your website, such as buying a product, signing up for a newsletter, or filling out a form. Improving your conversion rates can boost your revenue, grow your customer base, and optimize your marketing efforts. However, some common user behaviors can lower your conversion rates and prevent you from reaching your goals. In this article, we will explore what these behaviors are and how you can avoid them.

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Gustavo Pineda

Digital Marketing | e-commerce | Growth Marketing | Marketing Automation | SEM | SEO | Apps/Games Development &…
HARLEM MARTINEZ

Director Comercial de Negocios Tecnológicos | Impulsando el crecimiento y la rentabilidad a través de estrategias…

1 Lack of trust

One of the main reasons why users do not convert is that they do not trust your website or your offer. Trust is essential for building a relationship with your audience and convincing them to take action. If your website looks outdated, unprofessional, or insecure, users may doubt your credibility and authority. Similarly, if your offer is too vague, too good to be true, or too pushy, users may feel suspicious and reluctant to give you their personal or financial information. To increase trust, you should make sure your website has a clear and consistent design, a secure connection, and relevant testimonials and reviews. You should also craft a compelling and transparent value proposition that explains the benefits and features of your offer, as well as any guarantees or warranties.

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Luis Aguilar

Marketing y comunicación Digital
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Para mejorar la tasa de conversión y abordar la falta de confianza de los usuarios, considera implementar estrategias profesionales como certificados de seguridad, chat en vivo, política de privacidad transparente, garantías y devoluciones sólidas, prueba social, optimización de velocidad, información detallada de productos, proceso de compra sencillo, pruebas A/B y atención al cliente de calidad. Estas medidas ayudan a construir confianza y mejorar la conversión en tu sitio web. La confianza es esencial para el éxito a largo plazo en línea.

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Gustavo Pineda

Digital Marketing | e-commerce | Growth Marketing | Marketing Automation | SEM | SEO | Apps/Games Development & Marketing | Analytics | Trends | Agile-Scrum | Project Management
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Thrust is an important factor to consider by the visitors and prospects. There are technical aspects of the page and website that will need attention like the security of the page, branding and messaging. The design needs to be clean and consistent.

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2 Poor usability

Another factor that can lower your conversion rates is poor usability. Usability refers to how easy and intuitive it is for users to navigate and interact with your website. If your website is slow, cluttered, or confusing, users may get frustrated and abandon it before completing their tasks. Poor usability can also affect your search engine rankings, which can reduce your traffic and visibility. To improve usability, you should optimize your website speed, simplify your layout, and use clear and consistent labels and buttons. You should also test your website on different devices and browsers, and use analytics and feedback tools to identify and fix any issues.

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Gustavo Pineda

Digital Marketing | e-commerce | Growth Marketing | Marketing Automation | SEM | SEO | Apps/Games Development & Marketing | Analytics | Trends | Agile-Scrum | Project Management
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There are many ways to build a website, but it is more likely that best practices are not in place, to address this issue you need to contact your developers and make sure they are following semantic HTML and W3C best practices. Why is this relevant? Because if the structure is not following best practices the search engines won't be looking the information with the proper sequence.

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3 Irrelevant content

Content is the key to attracting and engaging your users and persuading them to convert. However, if your content is irrelevant, outdated, or inaccurate, users may lose interest and bounce from your website. Irrelevant content can also harm your search engine optimization (SEO), which can affect your organic traffic and conversions. To create relevant content, you should understand your target audience's needs, preferences, and pain points, and provide them with valuable and useful information that solves their problems or satisfies their curiosity. You should also update your content regularly, and use keywords and headlines that match your users' search intent and expectations.

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Gustavo Pineda

Digital Marketing | e-commerce | Growth Marketing | Marketing Automation | SEM | SEO | Apps/Games Development & Marketing | Analytics | Trends | Agile-Scrum | Project Management
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Content needs to speak to the audience, if the content is not relevant the audience will not engage with the page and leave right away. The message in the page needs to be clear, simple and express the visitor intent.

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4 High friction

Friction is anything that makes it harder or more unpleasant for users to convert on your website. Examples of friction include long and complicated forms, multiple steps and pages, distracting pop-ups and ads, and lack of options and flexibility. Friction can increase your users' cognitive load, reduce their motivation, and cause them to drop off or abandon their carts. To reduce friction, you should streamline and simplify your conversion process, and eliminate any unnecessary or redundant elements. You should also provide clear and concise instructions and feedback, and offer multiple payment and delivery methods.

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HARLEM MARTINEZ

Director Comercial de Negocios Tecnológicos | Impulsando el crecimiento y la rentabilidad a través de estrategias innovadoras" Ingeniería, implementación para innovación, Cloud Computing etc
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Los obstáculos en las páginas web son como rocas en un sendero fluido. Los formularios largos, como laberintos, desmotivan a los usuarios a ser llenados. Pasos y páginas múltiples son como escalones innecesarios en una escalera que desesperan y aburren. Las ventanas emergentes irrumpen como interrupciones repentinas en la conversación. Y los anuncios distraen. Simplificar formularios, reducir pasos, moderar ventanas emergentes y anuncios permiten un camino digital más placentero y directo.

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5 No urgency

Urgency is a psychological trigger that makes users feel that they need to act fast or they will miss out on a great opportunity. Urgency can increase your conversion rates by creating a sense of scarcity and excitement, and by overcoming users' procrastination and indecision. However, if you do not create any urgency on your website, users may delay or forget to convert, or they may look for other options. To create urgency, you should use time-limited or quantity-limited offers, such as discounts, freebies, or bonuses. You should also use words and phrases that convey urgency, such as "now", "today", or "last chance".

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HARLEM MARTINEZ

Director Comercial de Negocios Tecnológicos | Impulsando el crecimiento y la rentabilidad a través de estrategias innovadoras" Ingeniería, implementación para innovación, Cloud Computing etc
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La urgencia impulsa la acción. En el mundo digital, un llamado a la acción urgente cataliza respuestas inmediatas. Genera compromiso, suscita interés y motiva decisiones rápidas. Incorporar un sentido de urgencia en el contenido web puede ser la clave para convertir visitantes en clientes comprometidos.

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6 No follow-up

Finally, one of the most common user behaviors that lead to low conversion rates is not following up with your prospects and customers. Follow-up is the process of staying in touch with your users after they have interacted with your website, and encouraging them to take further action or repeat their purchase. Follow-up can increase your conversion rates by building trust and loyalty, reminding users of your value and benefits, and overcoming any objections or concerns. To follow up effectively, you should use email marketing, social media, or phone calls, and personalize your messages based on your users' behavior and preferences. You should also provide useful and relevant content, such as tips, guides, or testimonials, and include clear and compelling calls to action.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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HARLEM MARTINEZ

Director Comercial de Negocios Tecnológicos | Impulsando el crecimiento y la rentabilidad a través de estrategias innovadoras" Ingeniería, implementación para innovación, Cloud Computing etc
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Elemento que agreguen confianza, clientes casos de éxito, definir puntos para ganar confianza, destacar los clientes con los proyectos éxitos desarrollados es muy buen punto.

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What are common user behaviors that lead to low conversion rates?

1

2

3

4

5

6

7

1 Lack of trust

2 Poor usability

3 Irrelevant content

4 High friction

5 No urgency

6 No follow-up

7 Here’s what else to consider

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What are common user behaviors that lead to low conversion rates?

1

2

3

4

5

6

7

1 Lack of trust

2 Poor usability

3 Irrelevant content

4 High friction

5 No urgency

6 No follow-up

7 Here’s what else to consider

Search Engines

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感谢您的反馈

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