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What are the common mistakes to avoid when making a value proposition video?

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A value proposition video is a powerful tool to showcase your unique value and generate more referrals. But if you want to make a lasting impression on your prospects, you need to avoid some common mistakes that can ruin your video. Here are six tips to help you create a value proposition video that stands out and converts.

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1 Be clear and concise

Your value proposition video should not be longer than 90 seconds. That means you need to get to the point quickly and clearly. Avoid jargon, fluff, and irrelevant details. Focus on the main problem you solve, the benefits you offer, and the proof you have. Use simple language and short sentences to make your message easy to understand and remember.

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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To tailor your value proposition video to different segments and personas in real estate, you should start by understanding your target audience. This involves researching their demographics, preferences, pain points, and motivations. Once you have a clear understanding of your audience, you can create a personalized video that speaks directly to their needs and interests.

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Viswash Beesetti

Global Talent Acquisition Partner | Strategic HR, Talent Branding
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Your value proposition video should not be inconsistent or sloppy. It should match your brand identity and your other marketing materials. Use the same colors, fonts, logos, and tone of voice to create a coherent and recognizable image. Make sure your video has high-quality audio, video, and editing.

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2 Be specific and relevant

Your value proposition video should not be generic or vague. It should be tailored to your target audience and their needs, goals, and pain points. Don't try to appeal to everyone or make broad claims. Instead, use specific examples, stories, and data to show how you can help your prospects achieve their desired outcomes. Demonstrate how you are different from your competitors and why you are the best choice for them.

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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Use language and visuals that resonate with your target audience. For example, if you're targeting first-time homebuyers, you may want to use simpler language and visuals that explain the home buying process in a clear and easy-to-understand way. Address the pain points and concerns of your target audience. For example, if you're targeting downsizing seniors, you may want to address their concerns about finding a smaller home that meets their needs and is located in a desirable area.

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3 Be engaging and authentic

Your value proposition video should not be boring or fake. It should capture your personality and passion for what you do. Use emotion, humor, and storytelling to connect with your prospects and make them care about your offer. Don't be afraid to show your face, voice, and style. Be confident, enthusiastic, and honest. Avoid using scripts, slides, or animations that can make your video look dull or impersonal.

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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Focus on the benefits of working with you as a real estate agent. What sets you apart from other agents? How can you help your target audience achieve their real estate goals? 4. Use social proof to build trust and credibility with your target audience.

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4 Be consistent and professional

Your value proposition video should not be inconsistent or sloppy. It should match your brand identity and your other marketing materials. Use the same colors, fonts, logos, and tone of voice to create a coherent and recognizable image. Make sure your video has high-quality audio, video, and editing. Avoid background noise, poor lighting, shaky camera, or technical glitches that can distract or annoy your prospects.

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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you could include testimonials from satisfied clients or showcase your awards and credentials. Overall, the key to tailoring your value proposition video to different segments and personas in real estate is to put yourself in their shoes and speak to their specific needs and interests. By doing so, you can create a video that resonates with your target audience and helps you stand out in a crowded real estate market.

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5 Be persuasive and actionable

Your value proposition video should not be passive or unclear. It should motivate your prospects to take the next step in your referral process. Include a clear and compelling call to action at the end of your video. Tell your prospects what you want them to do, how to do it, and why they should do it. Make it easy and convenient for them to contact you, sign up, or refer someone. Provide incentives, urgency, or social proof to boost your conversion rate.

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6 Be creative and original

Your value proposition video should not be bland or cliché. It should stand out from the crowd and make a lasting impression on your prospects. Don't copy or imitate what others are doing. Instead, find your own angle, style, and voice. Experiment with different formats, elements, and techniques to make your video unique and memorable. Showcase your expertise, value, and personality in a way that resonates with your audience.

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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create a personalized video that speaks directly to their needs and interests. Use social proof to build trust and credibility with your target audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tony Amiri

Broker Associate Team Leader Commercial Real Estate and Residential Real Estate Consultant and Investment Specialist at Century 21 Alliance Castro Valley,CA
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you could include testimonials from satisfied clients or showcase your awards and credentials. Overall, the key to tailoring your value proposition video to different segments and personas in real estate is to put yourself in their shoes and speak to their specific needs and interests. By doing so, you can create a video that resonates with your target audience and helps you stand out in a crowded real estate market

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What are the common mistakes to avoid when making a value proposition video?

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1 Be clear and concise

2 Be specific and relevant

3 Be engaging and authentic

4 Be consistent and professional

5 Be persuasive and actionable

6 Be creative and original

7 Here’s what else to consider

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