What are the common CMS features to create engaging web content?

2 Content Types

Content types are the different categories of web content that you can create with your CMS. For example, you may have content types such as blog posts, landing pages, products, testimonials, events, and so on. Each content type may have different fields, attributes, and layouts that define its structure and appearance. A good CMS should allow you to create and customize your own content types, as well as use predefined ones. This way, you can tailor your web content to your specific needs and goals.

3 Content Workflow

Content workflow is the process of creating, reviewing, approving, and publishing your web content. It involves different roles, permissions, and stages that ensure the quality and consistency of your content. A good CMS should allow you to define and manage your content workflow according to your team's roles and responsibilities. You should be able to assign tasks, track progress, set deadlines, send notifications, and collaborate with your team members. You should also be able to save drafts, schedule posts, and publish or unpublish content with ease.

4 Content SEO

Content SEO is the practice of optimizing your web content for search engines and users. It involves using keywords, meta tags, headings, links, images, and other elements that help your content rank higher and attract more traffic. A good CMS should help you with your content SEO by providing you with tools and guidance. You should be able to edit your title, description, URL, and other meta tags, as well as check your readability, keyword density, and other metrics. You should also be able to generate sitemaps, robots.txt files, and other technical aspects that improve your site's performance and visibility.

5 Content Analytics

Content analytics is the measurement and analysis of your web content's performance and impact. It involves collecting and interpreting data such as page views, bounce rate, conversions, engagement, and feedback. A good CMS should provide you with content analytics that help you understand how your content is performing and how you can improve it. You should be able to integrate your CMS with analytics tools such as Google Analytics, Facebook Pixel, or others, as well as access reports and dashboards that show you key insights and trends.