What can you learn from a content audit for your website?

Content audit comes with a flurry of benefits. That's why is a must-task for all content writers. It helps you: -Correct the grammar and spelling errors -Tweak the titles -Edit the structure -Get rid of plagiarism -Make the content for SEO and user-friendly -Align the content with current trends

Un error común que cometen muchos blogs (sobre todo aquellas empresas que externalizan los servicios de marketing) es el de crear más y más artículos sin revisar aquello que ya se tiene. La forma de redactar cambia, el SEO cambia, el comportamiento de nuestro público cambia con los a?os. Entonces, ?por qué mantenemos nuestro contenido ya publicado estático y sin revisar? Una auditoría de contenido te va a permitir saber qué es lo que tienes, si necesita mejora, cómo puedes mejorarlo… Por ejemplo: Imagina que cuentas con 5 artículos que atacan casi a la misma keyword, pero no obtienen buenos resultados. ?Por qué no crear una guía bien trabajada con el contenido de esos artículos?

I would definitely add that evergreen content can be updated to suit the current trends or advancements of the industry. This can give a boost to SEO, but also provide relevant, shareable content that can lead to more engagement in other areas of the web and drive traffic to the website (just be sure you’re working in plenty of internal links to maximize the value of that new traffic!)

Identifying content gaps to maintain a relevant online presence. It involves analyzing analytics data to understand what topics matter to your audience and where your current content might be lacking. For instance, if you notice a surge in searches for emerging tech trends, it indicates a gap that needs attention. Addressing these gaps through new and improved content ensures your website remains a valuable resource for your audience. Make it an ongoing, proactive strategy to stay attuned to your audience's evolving interests and information needs.

A content audit stands as an indispensable tool for businesses aiming for sustainability. By identifying and rectifying issues like broken links, duplicate content, and missing metadata, you're essentially fine-tuning your digital presence. Audit your content for clarity, consistency, engagement and navigation to improve your UX. Moreover, a content audit provides tangible results that speak the language of stakeholders. Showcase the improvements in SEO rankings, user engagement, and conversion rates as a testament to the value of your content strategy.

It’s a good practice to audit your content regularly. As a part of the content audit, check the quality of your content using tools like Ahrefs, Semrush, GA. Then you should analyse your keyword density- whether it’s too low or too high and take action accordingly. Also, check your internal linking (to posts/articles within your site) - make sure all links are working properly or set redirects for relevance’s sake.

I usually follow a checklist for auditing the content. Here is how I audit the content: 1) Check the titles and sub-titles first 2) The content under each head 3) The whole structure and order of the content 4) Metadata Things I usually check during these audits: -Words used -Grammar and spelling -Tone -Sensibility -Alignment with brand -Keyword density -Sentence clarity and conciseness

Track the metrics for content in each segment or topic to list high performing pieces. You can repurpose articles, podcasts or infographics that are connecting with your audience to reach a wider one. Isolate the pieces that are not generating the desired result. Begin to phase them out and work in adding content that makes an impact on your audiences.

Auditing can be tougher than writing a piece. I mean, finding mistakes and room for improvement is fine. But, correcting the mistakes and moulding the into the perfect piece is the toughest part here. Requires skill. That's why companies hire people specifically for auditing and editing content.

There are two types of content audits: (1) audits that cover content rating, SEO, SERP, and (2) audits that ensure your content is consistent with the brand positioning. Imagine if your are using all the right keywords, reaching the right audience, ranking high on SERP. But, you are losing people the moment they start reading your content. Therefore, make sure to include some Tone Of Voice analysis in your audit.

I always try to stay away from distractions when auditing the content. Keeping my phone at a distance and choosing a quiet space to sit and audit the content help me to focus on the task.

Content Audit is to crucial for your website to be relevant to the target potential visitors as well as the search engine algorithm. Content audit makes sure that the functionality of the website, text, audio, video or any other element is relevant to the purpose of the website along with ensuring that functionality is at its best so that bounce rate is cut down as much as possible. Well, like it’s said- You are invisible if you are in the second page of the SERP. All this is just done to keep your website on the top of the results.