What are the best ways to use video production styles and genres in social media marketing?

First, have knowledge on what you want to communicate to the audience and how you would want them to consume your message. Secondly, a good video is one that has good framings/angles, good audio, good quality and creativity. Thirdly know what formats your target social media requires to maintain quality and it's consumable for your target audience. Lastly know the duration for the message you want to put out and if the message will be out within the time. Attention span for different audiences is different on each platform.

One name...Marshall McCluhan. This is a direct application of the Canadian philosopher's The medium is the message.' theory. The form of the message is embedded in the message, which then influences the message. These techniques are geared towards the audience, and to stand out from the din from the plethora of content producers, utilization of professional production techniques are vital to convey messaging. You only have so much time to catch the attention of the viewer, so the more polished the product, the easier it is to do so.

Algorithm Understanding: Comprehend the algorithms governing each platform for optimal content visibility. Technical Specifications: Be well-versed in platform-specific video resolutions, aspect ratios, and file formats.

Die Plattform zu kennen ist wichtig und die Art der Videos anzupassen. Viele Plattformen geben heute jedoch die M?glichkeit, verschiedne Arten von Videos zu produzieren. Z. Bsp. YouTube bietet heute neben den long form Videos auch die M?glichkeit Kurzvideos hochzuladen. Dort sind Thumbnails weniger wichtig als bei den l?ngeren Videos. Diese Kurzvideos werden auf der Plattform auch immer wichtiger. Kurzvideos im Hochformat funktionieren heute auf fast allen Plattformen gut. Ich "recycle" meine Reels als YouTube Shorts und TikToks.

Great upfront points. I would add to grow your art...know when it's good and more importantly, know when it needs work! I find that clear perspectives in this area are not as readily sought as should be!

Consider the narrative, audience preferences, and platform dynamics to create engaging and impactful videos. Colour grading, slow motion, and transitions can enhance storytelling and evoke emotions, particularly for YouTube or longer-form content. Use shorter formats for TikTok or Instagram, with visual effects, filters, text overlays, and quick cuts that can grab attention. Animation, motion graphics, and visual storytelling techniques work well for explainer videos or educational content across various platforms, simplifying complex ideas and making them visually appealing. Augmented reality (AR) or virtual reality (VR) elements could add immersive experiences, particularly for tech-savvy audiences.

Branding Consistency: Establish a consistent visual identity across all content to enhance brand recognition. Adaptability: Develop a versatile style that can be tweaked to suit varying campaign objectives and audience preferences.

Une fois le style choisi, je trouve important que ce dernier puisse se retrouver dans toutes les vidéos d’une même série afin d’instaurer une charte et d’être toujours présent de la même manière aux yeux de l’internaute qui regarde la vidéo.

The most important thing here is the visual theme. Be consistent, even down to how contrasted your images are or the level of warmth in each thing you post. If you work with videographers, you will need to communicate your brand image and visual style. We will look at your current content to understand your brand but if you're taking it in a new direction, have some brand guidelines ready. Your visual style reflects your brand and your goals effectively. But, what is most important is that you're consistent in style. This connotes professionalism and a trustworthy, well built business.

Experiment with different styles. Try various video styles such as tutorials, behind-the-scenes, testimonials, live videos, or user-generated content to see what resonates best with your audience.

In social media videos, the choice of genre depends on the content creator's objectives and the audience. Humor-driven content performs well on TikTok, Instagram, and YouTube. Educational content, including tutorials, DIY guides, and informative explainer videos, is popular on YouTube, LinkedIn, and Instagram. YouTube and Instagram are excellent for documenting daily life, travel experiences, or niche interests. Twitch for gaming content, including gameplay, reviews, and commentary. Instagram, TikTok, and YouTube for fashion hauls, makeup tutorials, and style advice. Twitter, LinkedIn, and YouTube for news updates, opinion pieces, and informative content. Documentary and Storytelling are excellent for YouTube and Facebook.

Audience Analysis: Conduct in-depth audience research to align chosen genres with target demographics. Emotional Resonance: Select genres that resonate emotionally with the audience to forge a stronger connection.

Bei TikTok punkten manche Unternehmen damit, ihr Produkt garnicht direkt zu bewerben sondern unterhaltsamen Content in der Sprache der Zielgruppe zu produzieren, wodurch die Bekanntheit und Beliebtheit der Marke gesteigert wird und dadurch dann zum Kauf angeregt wird.

I think that this is determined by the goals of what you are wanting to achieve and the audience you are targeting. Play around with genres to see what works best.

Are you: Funny? Luxurious? Corporate? Informative? Pick a genre or two that blend well together. This will contribute to the iconography of your brand online. What are people going to recognise your content for?

Here’s the #1 MISTAKE people make trying to grow their brands on social: They get lost in the details… They focus on trends, hashtags, and sounds. All of this should be an afterthought. And just contributes to your brand getting lost in the noise of social. Every founder has a one of one story that nobody else can tell. STOP focusing on following the trends that everyone else is trying to replicate. START telling the story that nobody else can. A funny thing happens when you stop focusing on what everyone else is doing… You actually start standing out.

How can you adapt your style and genre to current trends? You don't have to participate in all of them, act on ones that will only support your brand and your goals.

Sound Design: Prioritize high-quality audio elements, considering the prevalence of sound-off viewing. Utilize impactful music and clear voiceovers. Color Psychology: Harness the psychological impact of colors to evoke specific emotions and enhance the overall message. Dynamic Editing Techniques: Implement advanced editing techniques such as seamless transitions, dynamic pacing, and visual effects to captivate viewers. Accessibility Features: Incorporate closed captions and subtitles to make content inclusive and accessible to a wider audience. Optimized Lengths: Tailor video lengths based on platform norms and audience behavior to maintain engagement.

One thing to keep in mind is that quality entertainment should always trump quantity entertainment. There is a ton of “digital noise” on social platforms and the best way to not only stand out, but retain an audience is by producing with quality in mind. Make your videos look beautiful, feel powerful and communicate excellence every single time. The results you will get will be staggering!

One thing very few people keep in mind when creating a video is the IDEA of the video itself. If the idea behind the video isn't that great then no clever HOOK or SCRIPT or EDITS can change that and make people want to watch the whole thing. Ask yourself "Does it provide value or serve a purpose?"??