登录查看更多内容

What are the best ways to use the soft close for retail sales?

由人工智能和领英社区提供技术支持

If you work in retail sales, you know how important it is to close the deal and make the customer happy. But sometimes, customers are hesitant, indecisive, or need a gentle push to make the final decision. That's where the soft close comes in. The soft close is a technique that helps you move the customer towards the purchase without being too pushy or aggressive. In this article, you'll learn what the soft close is, why it works, and how to use it effectively in different situations.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Md Fazly Rabby Akash

Apparel Manufacturer || Textile & Fashionwear Sourcing Specialist || Merchandiser || Supply Chain || Digital Marketer…

1 What is the soft close?

The soft close is a way of asking for the sale that implies that the customer has already agreed to buy. It doesn't put pressure on the customer or make them feel cornered. Instead, it assumes that the customer is satisfied with the product and the value, and only needs to confirm the details. For example, instead of asking "Do you want to buy this?" you could ask "Which color do you prefer?" or "How would you like to pay for this?"

添加您的观点

Md Fazly Rabby Akash

Apparel Manufacturer || Textile & Fashionwear Sourcing Specialist || Merchandiser || Supply Chain || Digital Marketer || MIS/ERP Specialist || Sustainable Industry Setup Consultant || √verified
举报内容
Soft close techniques in retail sales focus on gentle persuasion and customer relationship building which includes below : 1. Active Listening: Understand customer needs and preferences by actively listening and empathizing. 2. Solution Selling: Offer tailored solutions to address customer pain points or fulfill desires. 3. Building Rapport: Establish a connection through genuine conversation and personalized recommendations. 4. Trial Closes: Use subtle questions or statements to gauge interest and address objections before smoothly leading to the final sale. 5. Follow-up: Maintain contact after the interaction to reinforce the relationship and encourage repeat business.

已翻译

赞
Jessica Prata

Bacharel em Direito.
举报内容
When you put pressure in the costumer it tends to goes away. May He/She want to buy, but gets annoyed and decide to see in other place, and you loose your sell.

已翻译

赞
Vijaydeep Pawar
举报内容
Utilize soft close techniques by understanding customer needs and objections, then addressing them with empathy and solutions. Employ active listening to build rapport and trust. Offer personalized recommendations based on preferences and budget. Create a low-pressure environment, allowing customers to explore products at their own pace. Use persuasive language to highlight product benefits and value. Offer incentives like discounts or promotions for timely purchases. Follow up with excellent post-sale support to ensure customer satisfaction and encourage repeat business.

已翻译

赞
Maria Kristine Villafuerte

General Virtual Assistant| Data Entry | Digital Marketing | Social Media Marketing | Google Ads| Accounting Clerk | QuickBooks| Online Tutor| Research| UX Design Student
举报内容
The best ways to use the soft close for retail sales include building rapport with customers, addressing objections empathetically, highlighting product benefits, offering additional incentives or alternatives, and gently guiding customers towards making a purchase decision.

已翻译

赞

2 Why use the soft close?

The soft close has several benefits for both you and the customer. First, it helps you avoid objections and rejections that might arise if you ask for the sale directly. By using the soft close, you are subtly suggesting that the customer has already made up their mind, and that they only need to finalize the transaction. This reduces the chances of the customer changing their mind or backing out. Second, it helps you build rapport and trust with the customer. By using the soft close, you are showing that you understand their needs and preferences, and that you are not trying to force them into something they don't want. This makes the customer feel more comfortable and confident in their decision.

添加您的观点

Jessica Prata

Bacharel em Direito.
举报内容
When you uses an approaches more soft and personalized on the type of that person you can sell more products even, because while you talk to then You could notice what more they wish to buy and how much they want that or what they think about the products you are selling in the store.

已翻译

赞

3 How to use the soft close effectively?

The soft close is not a one-size-fits-all technique; you need to adapt it to the context and the customer. To use the soft close effectively in different situations, consider using open-ended questions that invite the customer to share their thoughts and opinions. Additionally, present alternative choices that give the customer two or more options to choose from, as this makes them feel like they have some control over the decision. Lastly, use assumptive statements that imply that the customer has already agreed to buy, as this will make them feel like they are part of the process.

添加您的观点

Jessica Prata

Bacharel em Direito.
举报内容
You can start present yourself and ask what is the interest of the consumer, what He/She is looking for, talk like then are your friend, be gentle and paciente.

已翻译

赞

4 How to handle objections with the soft close?

Sometimes, even if you use the soft close, the customer might still have some objections or doubts. This is normal, and you shouldn't take it personally. Instead, you should use the soft close to overcome the objections and reassure the customer. To do this, first listen to the objection without interrupting or arguing. Then, restate the objection back to the customer to show that you are listening and care about their opinion. After that, provide a clear and concise answer to the objection, and explain how the product or service can solve their problem or meet their need. Use facts, features, benefits, testimonials, or guarantees to support your answer. Confirm that your answer satisfies them and ask if they have any other questions or concerns. Finally, use the soft close again to move them towards the purchase.

添加您的观点

Jessica Prata

Bacharel em Direito.
举报内容
You can show how much they need or can use that product, If has a promotion show then let they know hot it gonna costs with the discount or how many times they can divide. If they don't show much interest because of the price or the option they see, show others, ask why they don't go take this now.

已翻译

赞

5 How to follow up with the soft close?

The soft close is not the end of the sales process. To build loyalty and repeat business, as well as generate referrals and recommendations, you need to follow up with the customer after the sale to ensure they are happy and satisfied. You should thank the customer for their business and congratulate them on their purchase. Ask for feedback on their experience and how they like the product or service. Offer additional value such as a discount, free gift, warranty, or referral program. Additionally, stay in touch with the customer using email, phone, social media, or other channels to provide useful information, tips, updates, or offers. Doing so will make the customer feel special and valued.

添加您的观点

Jessica Prata

Bacharel em Direito.
举报内容
You can send e-mail or messages about how they were served, if they are happy with the treatment, make then fidelity with promotions, ask about the products they have interests and send for then when available .

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Retail Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to use the soft close for retail sales?

1

2

3

4

5

6

1 What is the soft close?

2 Why use the soft close?

3 How to use the soft close effectively?

4 How to handle objections with the soft close?

5 How to follow up with the soft close?

6 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

更多Retail Sales相关文章

更多相关阅读内容

What are the best ways to use the soft close for retail sales?

1

2

3

4

5

6

1 What is the soft close?

2 Why use the soft close?

3 How to use the soft close effectively?

4 How to handle objections with the soft close?

5 How to follow up with the soft close?

6 Here’s what else to consider

Retail Sales

给文章评分

感谢您的反馈

查看其他技能