What are the best ways to use social media analytics for Snapchat stories?

2 Analyze story completion rate

Another important metric to track for your Snapchat stories is the completion rate, which measures the percentage of viewers who watched your entire story from start to finish. The completion rate reflects how captivating and relevant your stories are, and how well they retain the audience's interest. You can calculate the completion rate by dividing the number of views for the last snap in your story by the number of views for the first snap. A high completion rate means that your stories are compelling and consistent, while a low completion rate means that you may need to improve your storytelling or content quality.

3 Monitor story interactions

Besides views and completion rate, you can also monitor the interactions that your Snapchat stories generate, such as screenshots, replies, and shares. These interactions indicate how much your stories resonate with your audience, and how likely they are to engage with you or spread your message. You can see the number of screenshots, replies, and shares for each snap in your story by swiping up on the screen, and also see the names of the users who interacted with your story. By monitoring the interactions, you can identify which topics, formats, or styles elicit more responses and feedback from your audience.

4 Segment your audience

One of the benefits of using social media analytics for Snapchat stories is that you can segment your audience based on different criteria, such as age, gender, location, device, and interests. This can help you understand who is watching your stories, and how they differ from your overall followers or target market. You can access the audience insights for your Snapchat account by tapping on the profile icon, then on the insights icon, and then on the audience tab. By segmenting your audience, you can tailor your stories to suit their preferences and needs, and increase your relevance and appeal.

5 Compare your performance

Another way to use social media analytics for Snapchat stories is to compare your performance with your competitors or industry benchmarks. This can help you evaluate how well you are doing in terms of reach, engagement, and retention, and how you can improve your strategy or tactics. You can use tools like Snaplytics or Delmondo to get access to competitive analysis and benchmarking data for Snapchat stories, and see how you rank against other brands or influencers in your niche. By comparing your performance, you can identify your strengths and weaknesses, and learn from the best practices of others.

6 Experiment and optimize

Finally, the best way to use social media analytics for Snapchat stories is to experiment and optimize your approach based on the data and insights you collect. You can test different variables, such as the length, frequency, timing, tone, and content of your stories, and see how they affect your metrics and outcomes. You can also use the data and insights to set goals and track your progress over time, and see how your stories contribute to your overall social media objectives. By experimenting and optimizing, you can continuously improve your Snapchat stories and make them more effective and engaging.