What are the best ways to use podcasts to network and get referrals?

Listening to podcasts can be a great way to gain insights, stay updated on industry trends, and potentially make valuable connections. Here are some suggestions for podcasts that focus on networking, professional development, and getting referrals: How to Win Friends and Influence People by Dale Carnegie This classic book has an audio version and is often discussed in various self-help and business podcasts. It provides valuable insights into building relationships. The Tim Ferriss Show Tim Ferriss interviews successful people from various fields, delving into their strategies, routines, and insights. It can offer valuable advice on networking and building a successful career.

Engaging with podcast hosts and guests can be a strategic way to build relationships, network, and potentially gain referrals. Here are some tips on how to effectively engage with them: Social Media Interaction: Follow podcast hosts and guests on social media platforms such as Twitter, LinkedIn, and Instagram. Provide Value in Your Interactions: When you comment or respond, add value to the conversation. Share your insights or thoughts on the topics discussed in the podcast. Direct Outreach: Consider sending a direct message expressing your appreciation for their podcast and mentioning specific episodes that resonated with you. Join Online Communities: Look for online communities or forums where podcast hosts and guests are active.

One thing I've found helpful is leveraging podcasts for social selling. Engaging with podcast hosts and guests presents a valuable opportunity. During or after a show, you can pose questions, share feedback, or provide insights. Participating in live podcast sessions through chats, sending follow-up messages to hosts or guests via email or LinkedIn, and leaving reviews or comments on podcast platforms and social media are effective ways to show your interest and expertise. This engagement demonstrates appreciation and initiates conversations that might evolve into meaningful connections or referrals.

Having your own podcast opens up opportunities for cross-promotion with other podcasters, extending your network, and introducing your content to new audiences. It also provides a platform to dive deeper into niche topics, catering to a specific audience interested in your expertise. The interactive nature of podcasts, with options for live sessions, Q&A segments, and audience engagement, creates a unique space for building a community around your brand. You can gain valuable insights, receive feedback, and establish a loyal following by leveraging this community. Overall, creating your podcast is not just about broadcasting; it's about building a dynamic and engaged community that amplifies your influence in the digital landscape.

Going a little deeper on the referral tip. Cultivate relationships with your podcast guests. After the episode, connect with them on social media, express your gratitude, and keep the conversation going. This can lead to future collaborations and referrals. Politely ask your podcast guests for referrals or introductions to other individuals in their network who might benefit from being on your podcast. Many people are open to helping if you ask. Actively encourage listener feedback. This engagement not only builds a loyal audience but can also provide opportunities for referrals or connections with individuals in your listeners' networks.

Having created my podcast two years ago, I have seen the benefits of increased visibility for myself, my guests and my company. People are commenting when clips and audiograms from episodes are shared. Social selling needs content that provides value to your audience and builds your thought leadership. Podcasts and adjacent content are perfectly suited for social selling support. Having guests from your target audience increases your reach and visibility with the very people you are trying to reach. I have seen more profile views, thousands more impressions and more engagement because of my podcast and the sharing of related content. Also, there much higher odds for your podcast to be found and heard than a blog. What are you waiting for?

The single best brand decision I made was to launch The Six Sells Podcast. As well as opening doors to new connections and relationships, our brand is punching far above the weight that our modest budget and size would have managed without the podcast. While I have struck up new business conversations as a result of meeting people on the podcast, I think it’s more branding than a direct response.

Creating your own podcast can be an excellent way to network, share your expertise, and potentially gain referrals. Here's a step-by-step guide to help you get started: Define Your Purpose and Niche: Determine the focus of your podcast. What topics are you passionate about? Who is your target audience? Define your niche to stand out in a crowded podcast landscape. Plan Your Content: Outline the format of your episodes. Will you have interviews, solo episodes, or a combination? Plan the content for your initial episodes and create a content calendar for future releases. Choose a Name and Branding: Select a catchy and memorable name for your podcast. Ensure that it reflects the content and personality of your show.

Continuing to engage with your podcast contacts is crucial for effective social selling. Sending a sincere thank-you note expresses appreciation and lays the foundation for a positive relationship. Sharing valuable resources related to your discussions demonstrates your commitment to providing value beyond the podcast. Seeking feedback opens the door for constructive dialogue and helps refine your approach. Moreover, offering assistance reinforces your dedication to their success. In addition to these direct approaches, subtly asking for referrals can expand your reach. Inquire if they know someone who might benefit from your offerings or suggest sharing your podcast within their network.

What are the best ways to use podcasts to network and get referrals? Follow up with your podcast contacts! This is where the rubber hits the road for me. With our podcast we target three groups of prospects: Purchasers (for revenue) Partners (for reach) Prospects (for data) When we are mapping the podcast content strategy we want to maximise the attraction of all three groups and the fortune is always in the follow up of course. The follow up is done using both email automation and personal outreach for those exhibiting stronger buying signals. The follow up unearths more prospects, progresses purchasers and self-cleans out any no's. Additionally, every partner is encouraged to further our reach to more prospects and partners.