What are the best ways to use data analysis and visualization tools for competitive analysis?

3 tools stand out specifically for their ability to visualize competitive analysis data: Tableau: advanced data visualization features, with the ability to merge multiple data sources into a comprehensive dashboards and create interactive visuals. Microsoft Power BI: AI-driven analytics can uncover hidden trends, offering a significant advantage in understanding competitive landscapes. Qlik Sense: Has an associative engine which can reveal hidden data connections, crucial for competitive analysis with user friendly ux and custom reports.

This depends heavily on the industry and objectives set. So, I would always start by presenting the objectives and metrics used for follow-up. Interactive dashboards are of great help and especially if linked to real-time data, can be valuable for marketers but also for management to read directly or to export selected data for their needs. Tools depend very much on the data used. Still, Excel, Google Sheets, Tableau, or Power BI are straightforward choices and safe options for easy visualizations through charts, graphs, and dashboards to present the data in a visually appealing and easy-to-understand format.

The use of tools also depends on the persona. the senior executives are sometimes looking for information to be more readily available and genAI solutions will be mores suitable; for business analytics persona, tools such as Tableau, PowerBI might be more aligned to their needs; for mid level power users, latest augmented analytics tool could better suit their needs

Um dos meus clientes usou Power BI para a entrega da análise da concorrência. Prós: - Facilidade de Navega??o, pois usamos hiperlinks. - Facilidade para encontrar a informa??o/análise. - Usuários conhecem a ferramenta. Contras: - N?o espere muitos recursos de visualiza??o como os que temos no PowerPoint, Canva. - Deixa a desejar também para incluir insights analíticos junto com a informa??o/dado. Avalie o seu público antes da entrega. Converse com eles e pergunte qual formato preferem. E tomem cuidado com modelos/frames prontos produzidos por IA. De onde vem a base usada?

This is a conversation I've been having with many data analysts and category analysts and others who are tasked with developing insights and actionable recommendations. The typical answer when asked what tools should you use, is generally Power BI and Tableau which are great for dashboards. They may not be the best way to tell a story with data. You can't tell a story with a dashboard. A well thought out data driven PowerPoint deck that allows for multiple data sources in a presentation in order to be more granular in delivering insights. One that allows you to include images and brand material that looks and feels like it's coming from your organization goes a long way in making you stand out. A format that non-technical folks get.

Gear Up: Choose analysis tools (e.g., Google Analytics) based on your goals (e.g., web traffic). 2. Define Metrics: Set SMART goals and identify key metrics (e.g., market share) to compare with benchmarks (e.g., industry averages). 3. Gather Intel: Collect data from various sources (e.g., databases, surveys) and organize it for easy analysis. 4. Analyze & Strategize: Use chosen tools to uncover insights, create visualizations, and generate actionable recommendations.

Continuing further with the Kaizen methodology, depending on what is the goal of the Kaizen - - it could be Value stream mapping for process improvements. Here the metrics would be the key attributes where you want improvement. For example reduction in response time or lead time - it would be competitive benchmarking if it's a NPD exercise. Here metrics would be features which are necessary, good to have, not required etc.

Competitive analysis is an art and you cannot conduct a 100% complete comparison and you shouldn’t either - you should focus on the things that matter the most to your customers and matches your selling points the most and see how you stack against the competition and why you’re better. Converting the findings into a crisp and visual information that your sales and SEs can use would be the next step to utilize this research. Keep in mind that the data that you choose to compare is good for a moment in time since as your product evolves so does your competitors products hence the thought about ongoing maintenance should Guide your decisions as well

Google analytics is the benchmark for understanding traffic from marketing activities. One should not take it lightly. It provides a detailed analytics based on your customers user journey, from which device they are using etc. all things are important to make you with spending time on learning it.

In a red ocean or blue ocean, you will have to diffenciate your business from competitors by keeping attention to 2 or 3 key factors that make your market approach intelligible. For example, IKEA took lots of attention to deliver a good design in furniture market but with keeping accessible prices. From two indicators (here level of designa and price), you will track other linked indicators. For IKEA price indicator, other cost prices were measures: cost of production, delivery, materials, ...

Confesso que recentemente me surpreendi com uma funcionalidade para análise de concorrência da ferramenta Ignition, desenvolvida para PMMs. Utilizando inteligência artificial, basta colocarmos os sites dos concorrentes que desejamos analisar, que a ferramenta já constrói um battle card e uma análise SWOT da concorrência. Além disso, a ferramenta capta mensalmente um print da home do site de sua concorrência, possibilitando identificar mudan?as e testes. Sabemos que análise de concorrência é de extrema importancia para estratégias de produtos e marketing dentro de uma companhia, mas também temos que levar em considera??o o tempo gasto para uma boa análise x timming de mercado e demais entregas. Por isso a IA está aí para nos ajudar.

Identifying and accessing relevant data sources is essential for conducting thorough analysis. This can include internal databases, analytics platforms, surveys, interviews, or third-party tools. Organizing the data in a structured manner facilitates easier analysis and visualization, enabling you to derive meaningful insights efficiently. Proper data organization ensures clarity and accuracy in your analytical process.

The data you have play very important role. Analyze it intensely , find out all key points. The data you have will surely reveal what you need more. Once you know what corrections are to be done and what further need to be added will give better vision. In nutshell unless we analyze our existing data we can not have future plans.

1: Establezca Objetivos de Venta al máximo detalle posible, baje a SKU por Punto de Venta. SI NO SE MIDE NO SE HACE! 2: Asegúrese que los empleados entienden porqué hacen las cosas. Esto genera compromiso, ideas y asegura una mejor ejecución 3: Lleve con Disciplina Indicadores y KPIS de Gestión. 4. Haga seguimiento a los resultados. Evite la mediocridad y pereza corporativa. En Diciendo y Haciendo hacemos que su estrategia de mercadeo y comercial realmente se ejecuten.

Recopilar y analizar con Excel Recopilación de datos Ingresa tus datos en una hoja de cálculo de Excel. Asegúrate de organizar los datos de manera coherente, con cada fila representando una entrada individual y cada columna representando un atributo específico. Limpieza de datos Elimina datos duplicados, corrige errores tipográficos y asegúrate de que los datos estén en el formato correcto para el análisis. Análisis de datos básico Utiliza funciones de Excel como SUMA, PROMEDIO, MáXIMO, MíNIMO, CONTAR, para obtener estadísticas básicas. Creación de gráficos Para visualizar tus datos y detectar patrones o tendencias. Excel ofrece una variedad de tipos de gráficos, como gráficos de barras, gráficos de líneas, gráficos de dispersión.

After gathering data, it's time to analyze and visualize it effectively. Utilize chosen tools like R, Python, or Tableau to explore patterns and trends. Transform insights into compelling visualizations, enabling clear communication of findings. With tools like Power BI or Google Data Studio, create dynamic dashboards and reports that drive actionable decisions. Empower your team with actionable insights and chart a course for success!

El objetivo de un área de mercadeo es vender más. 1. Haga su plan de mercadeo en Excel! Olvídese del Power Point! Todo plan de mercadeo debe tener presupuesto, cronograma de ejecución, indicadores de medición y objetivos de venta. 2. Cree para cada actividad un plan detallado de ejecución, así asegura que no se le pasa ningún detalle. En los detalles está la diferencia. 3. Siempre mida, lo que no se mide no se hace ni se mejora. Establezca reuniones permanentes de seguimiento y de revisión de indicadores. Haga de estas reuniones un hábito. 4. Incluya otras áreas de la empresa como finanzas, logística y ventas en el proceso de planeación. Todos tienen un objetivo común que es la venta.

Use data analysis tools to track and analyze your competitors' performance over time. This could include metrics such as market share, sales figures, website traffic, social media engagement, and customer reviews. Visualization tools can help you spot trends and patterns more easily, allowing you to identify areas where your competitors are gaining or losing ground.

- Favoriser les visualisations interactives, en créant des dashboards dynamiques qui permettent une manipulation en temps réel des données - Incorporer l'intelligence artificielle pour automatiser l'identification de patterns et de tendances complexes, pour perettre une analyse plus rapide et plus précise des grandes masses de données (?a ouvre aussi la porte à des insights inédits et à la détection précoce des opportunités et menaces concurrentielles) - Adopter l'analyse des réseaux sociaux pour comprendre la perception de la marque et tendances de consommation, en utilisant des outils d'analyse des sentiments. - Exploiter les données géospatiales pour analyser l'impact de la localisation sur la performance du marché

Una de las herramientas en mi experiencia que ayuda a la elaboración de cuadros y gráficos para poder visualizar un buen análisis que ayudarán a tomar la decisión para una mejor posición competitiva es Tableau.

The final step in competitive analysis is translating insights into actionable strategies. Craft a compelling narrative using data visualization tools like PowerPoint or Canva, highlighting key takeaways and recommendations. Tailor your message to resonate with your audience, whether it's your team, stakeholders, or customers. By embracing continuous analysis, you'll stay ahead of the curve and drive strategic growth.

Leveraging the insights from the competitive map, I crafted battle cards for internal use. Here’s how they empower our team: 1. Onboarding new joiners with essential market knowledge. 2. Equipping staff with succinct talking points for industry events and prospect interactions. To convey these insights: 1. Distill data into a narrative that aligns with our product and market strategy. 2. Create compelling takeaways that are easy to share using tools like Google Slides or Canva.

Para interpretar y comunicar sus ideas es importante contar herramientas que faciliten la exposición como Canvas, Google Slides o PowerPoint y también aplicar una buena técnica de ventas. Las tecnicas de ventas no solo se aplican para vender un producto o servicio también se deben de aplicar en todo momento de su vida profesional y personal.

Very important is to set expectations and realize that we will need to do multiple reiterations to move the outcome to obtain the expected results

1: Ver como 1 sólo el Marketing Digital, Tradicional, y Físico. No separar lo Digital como algo aislado de sus estrategias o un departamento externo de la empresa. 2. Digital es igual a segmentación. Utilice las redes sociales para encontrar su mercado objetivo ideal y poder comunicar de una forma eficiente sus diferenciales. No gaste su dinero creando nuevas comunidades o buscando seguidores. 3. Cree su embudo de ventas, y utilice digital como una herramienta costo efectiva para hacer bajar sus clientes potenciales en cada paso de su proceso de compra. 4. . No acepte como indicadores likes, compartir, o seguidores. Establezca indicadores que tengan una directa relación con su embudo y proceso de compra

I’d stick to the basics. Excel is cool. Tableau is best. Power BI is even better. Again it depends on what the business use is.

Keep the presentations short and ‘punchy’. Pictures (charts) paint a thousand words! Closing slide should summarise and reinforce the message.

1. **Coleta de dados relevantes**: Utilize ferramentas para coletar dados relevantes sobre seus concorrentes. 2. **Análise comparativa**: Utilize gráficos e tabelas para comparar seus dados com os dos concorrentes. 3. **Visualiza??o de tendências**: Utilize gráficos de linhas ou de área para visualizar tendências ao longo do tempo e identificar padr?es. 4. **Análise de sentimentos**: Utilize ferramentas de análise de sentimentos para monitorar o que os clientes e o público em geral est?o dizendo sobre você e seus concorrentes nas redes sociais e em outras plataformas online. 5. **Análise de dados n?o estruturados**: Além de dados estruturados, como números .

I have to agree that competitive analysis is partially insight gained from accurate data collection (collection of appropriate data and subsequent review process) combined with in-depth personal knowledge and experience - into an art form. Some may call that background "tribal knowledge" and from my experience, it is pretty close to reality. Some other points to ponder may also include: -- Pay particular attention to those areas of greatest opportunity, the "key markets." -- Experts: Nothing beats knowledge gained on the ground, in the real world. Gain insight from specific recognized experts in the given field. The above reflects just a couple of considerations as the viewpoints on this topic are many and varied, yet all valuable.

Mais importante que a forma de apresentar, acredito ser a relevancia do conteúdo apresentado e sua aplicabilidade na estratégia de uma empresa. Durante os anos nos quais trabalhei na gest?o de categorias no varejo, por diversas vezes me deparei com um vasto conteúdo de análise apresentado pelas mais diversas consultorias de mercado, no entanto, era comum nos depararmos com informa??es interessantes, mas que n?o eram possíveis com os recursos disponíveis, utilizá-las efetivamente. Tive uma gestora que sempre teoria o mantra: "às vezes, o ótimo é inimigo do bom". Logo, sempre reflita sobre como o conteúdo apresentado pode gerar ganhos reais, deixando de ser apenas interessante ou curioso.