What are the best ways to use content ideation and research to increase brand awareness?

Repurpose customer feedback. Collect feedback from your customers through surveys, interviews, and social media conversations. Then, use this feedback to create content that addresses their pain points and needs. Understand buyer journey flows and inject interactive content. Interactive content formats like quizzes, calculators, and assessments are more engaging than traditional blog posts and articles. Partner with other businesses in your industry. Co-create content with other businesses in your industry to reach a wider audience and share expertise. Use data to tell stories. Data-driven content is more informative and engaging. Use data to tell stories about your industry, your customers, and your products or services.

I find the best content ideas happen at the intersection of three circles: 1. your buyer persona's pain points (=what THEY want to hear about), 2. your expertise (=what YOU know well enough to give solid info on) and 3. your inner drive (=what won't leave your mind at the moment).

Content Ideation is a core part of the content development process, Its start with first having a great understanding of your target audience and then using their need to generate answers to their many questions. For me, I get content ideas from even the smallest thing. this include, Buyer persona, Social media engagement, client testimonial and lastly trending topics on the internet. Contents can also be generated from team meetings, product review etc. The truth is generating the best idea for content development isn't as difficult as it seems. you only just need to look within.

To increase brand awareness with content. Know Your Audience>> Understand who likes your stuff. For instance, if you sell outdoor gear, it's people who love the outdoors. Find Key Words>> Figure out what words they use to search. Like, "best hiking spots." Create Content>> Make stuff they like, using those key words. Write about great hikes or make videos about cool camping gear. Share Widely>> Put it on social media and in emails so more people see it.

Always consider how you can leverage your existing content to update it for relevancy. Using performance data, evaluate whether the content could do with a refresh - or does it need to be deleted, if it's really underperforming both commercially and digitally. When it comes to creating new content, putting feelers out via social media can help you to tap the pulse of what your audience is looking for. Where possible, create content plans first and get this approved/signed off/buy-in before you go about creating it.

Sync. With. Your. Customer. Teams! Seriously, getting feedback from Customer Success and what they hear from your ICP on a day-to-day basis is a goldmine for content ideas. Turn the top 5 FAQs into a video or a blog. Which documentation pages see the most traffic? That could be a blog! The possibilities are endless and so valuable when you're hearing from your ideal audience.

One of the most effective ways to boost traffic on your blog is to leverage existing posts that are almost great. Optimizing these posts to better serve your audience will drive them up the Google ranks and get more eyes on them faster than with any new post. Optimization can look different for every post but usually includes: - Digging into the SERP to see what is doing well and why. - Finding questions in People Also Ask that could enhance the value of your post. - Investigating what is missing from the top-ranking posts that you can include in yours. - Adding expertise and experience (a la E-E-A-T) with SME quotes and more authoritative data. - Injecting your brand's unique take on a topic to make it your own and add interest.

In B2B, content marketing is a great way to discuss problems and solutions, but on its own, it's actually only a middling way at best to increase brand awareness. Such efforts will often need complementary media outreach, brand activations, or executive influencer efforts to amplify the brand awareness your content can achieve.