What are the best ways to use the "commitment" principle in your copywriting?

You have to make the asks. So, incrementally increase the level of commitment required from the audience. Once a small initial commitment is made, gradually escalate the asks, making each subsequent request slightly more significant than the last. This is the classic foot-in-the-door technique, where agreeing to a minor request increases the likelihood of agreeing to larger requests. For instance, after a customer signs up for a free trial, the next step could involve inviting them to exclusive webinars, followed by offering limited-time discounts on premium plans. Guide the customer through the sales funnel in a natural, progressive manner.

Use strong, clear CTAs to prompt readers to commit to taking the desired action, like making a purchase or signing up for a service. Emphasize the benefits and value of your product or service to encourage commitment from the reader. Incorporate testimonials, reviews, or endorsements from satisfied customers to build trust and encourage commitment. Create a sense of urgency by offering limited-time promotions or deals to motivate readers to commit sooner rather than later. Offer free trials or samples to allow potential customers to experience your product or service before committing. Provide guarantees or warranties to reassure customers and reduce the perceived risk of commitment.

Start Small and Build Don't ask for a big commitment right away. First, get readers to make a minor pledge or state a belief. Once they commit to something small, they are more likely to follow through on larger requests. ? Ask them to like/share/comment ? Get them to answer a simple question Use Sequencing and Progressions Structure your copy so that you make progressively larger requests as the reader moves through your content. Hook interest Overcome objections Make logical case Call for action

One simple way is to throw out an identity and ask if that's them. For example: Are you a loving mum? This is for smart business owners only, if that's you keep reading... If you know your audience you know their identity and once they see it you have the initial commitment to keep going.

When you're writing stuff to sell things, like maybe a toy or a book, you want to make people feel like they really, really need it. So, you talk about how great it is and how it'll make their life better. That's using the "commitment" thing - making them feel like they already want it, so they're more likely to buy it. Easy peasy!

Social proofs build trust among the audience and make them feel that the person is authentic So whereever you can use social proof since they help in building credibility and trust

Leverage Social Proof Show that others have already committed to taking the desired action. People are herd animals and like to fit in with the crowd! ?? “Join the 500+ satisfied customers who...”

Scarcity is another great tool to increase conversions, but not for all brands. If you're aiming for a high-end, luxurious feel, then using these sort of tactics can actually de-value your brand in your customer's eyes. You don't see Gucci doing sales that EXPIRE IN 24 HOURS! CLICK NOW!

Reciprocity is a really powerful principle for companies across different industries. When people receive something of value, they’re more likely to respond positively. This means offering a freebie, a promotion or a guarantee will help build that relationship between you and your customer and push them towards that sale.

Appeal to Identity Align taking the action with a reader's desired self-perception. ?? “As a savvy investor looking for security...” Utilize Contrasts Present committing to your call-to-action as morally and rationally superior to alternatives. ?? “Take control of your financial future rather than relying on others”