What are the best ways to use AR storytelling for interactive transportation simulations?

1 Define the goals

Before creating an AR storytelling simulation, you need to define the goals and objectives of your project. What do you want to achieve with your simulation? Who is your target audience? What are the main challenges or problems you want to address or solve? How will you measure the impact and effectiveness of your simulation? These questions will help you shape the scope, content, and design of your AR storytelling simulation, and align them with your desired outcomes.

2 Choose the platform

The next step is to choose the platform and tools that will enable you to create and deliver your AR storytelling simulation. There are different options available, depending on your budget, skills, and preferences. Some of the most popular platforms and tools for AR storytelling are Unity, Unreal Engine, Spark AR, Lens Studio, and Adobe Aero. These platforms and tools allow you to create rich and interactive AR content, using 3D models, animations, sounds, effects, and scripts. They also support various devices and platforms, such as smartphones, tablets, headsets, and web browsers.

3 Design the narrative

The core of any AR storytelling simulation is the narrative, or the story that you want to tell and share with your users. The narrative should be engaging, relevant, and meaningful for your audience, and should reflect your goals and objectives. You can use different techniques and elements to design your narrative, such as characters, dialogues, branching paths, choices, consequences, feedback, and rewards. You can also use different genres and styles, such as drama, comedy, horror, fantasy, or sci-fi, to create different moods and emotions.

4 Create the content

Once you have designed your narrative, you need to create the content that will bring it to life in AR. This includes the 3D models, animations, sounds, effects, and scripts that will make up your AR storytelling simulation. You can use different sources and methods to create your content, such as importing assets from online libraries, creating them from scratch using 3D modeling software, or capturing them using photogrammetry or 3D scanning. You can also use different tools and plugins to enhance your content, such as ARKit, ARCore, Vuforia, or EasyAR, to enable features such as image recognition, face tracking, or plane detection.

5 Test and refine

The final step is to test and refine your AR storytelling simulation, to ensure that it works as intended and meets your goals and objectives. You can use different methods and tools to test your simulation, such as debugging, logging, analytics, or user feedback. You can also use different criteria and metrics to evaluate your simulation, such as usability, functionality, performance, accessibility, engagement, learning, or behavior change. Based on the results of your testing and evaluation, you can make adjustments and improvements to your simulation, to optimize its quality and impact.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?