What are the best ways to transition from a creative to strategic role in commercials?

Most digital entrepreneurs these days are just following trips & tricks, easy hacks and templates. Learn marketing. Above all, Learn psychology. You always sell to humans. Learn how they think and feel.

And don’t forget to learn every single day. Because today companies are doing complex marketing strategies with massive impact. There is a big noise on the internet now. If you want to be sure your audience will listen to you, you need to do something really great.

Transitioning from a creative to a strategic role in commercials requires a blend of skills and understanding. Start by deepening your knowledge of market trends, consumer behavior, and business strategy. Engage with cross-functional teams to gain insights into different aspects of commercial strategy. Volunteer for projects that involve market research or strategy formulation. Network with professionals in strategic roles and seek mentorship. Enhance your communication skills to effectively convey strategic ideas. Take courses in business strategy and analytics to build a strong theoretical foundation. Contribute ideas in strategic meetings and demonstrate your understanding of how creative elements align with business objectives.

Transitioning from a creative to a strategic role in commercials involves acquiring analytical skills. Seek mentorship, attend relevant workshops, and pursue additional education in marketing strategy. Showcase your ability to connect creative concepts with business objectives. Network with professionals in strategic roles and emphasize your capacity for both creativity and strategic thinking on your resume and in interviews.

I agree with the importance of understanding the 4Ps, doing a SWOT analysis, etc. I would like to add the importance of communicating your vision, mission, and values within your commercials. Also, think outside the box. Pay attention to all data that is available for you to analyze. You can fully utilize your online platforms along with traditional advertising options to inform your market and gather feedback so you can make informed decisions in the future. I believe that applying practices like what I suggested will make you much more strategic.

And measure the real impact not vanity metrics. Think like you are not the seller but the buyer. Think like that for a moment and you will know better what you need to do for your clients when it comes to marketing, communication, pr and so on. Try to feel your audience, make them happy, help them with what they need and have a simple communication, everyone understands.

I have benefited personally from collaborating with strategic individuals. For me, I have grown to appreciate the contribution they offer at brainstorming sessions. You must approach these sessions expecting to learn something new that you can use. It is one way you can develop your creative and strategic skills.

From my experience I know it’s very hard to collaborate with strategists but is crucial for the success. There are two tipes of people: strategist and creatives. And if you are a creative person, you really need to find a great strategist that will help you organise and do what you need to do not what you think you should do to succeed

Only if you have a strong portfolio you will be able to get a new job or to close more clients. Because we all buy when we know that someone ease is buying. But you need to start somehow. Build your portfolio step by step.

I personally change the industry a few times and roles, I was the COO, the CEO, but also the designer, the marketing, the recruiter, the SEO guy, and so on. But all the time I ask for help from mentors. Alone is almost impossible to be very good at something without mentors and without seeking feedback and continuing improvement

While having a creative skillset is so important to set the foundation for a strategic role, finding a mentor can be the game changer. It's important to get advice from someone who has previously made the jump to figure out how you might get there. You can start making strategic decisions during your role as a creative and begin to prove that you can move up the ladder. Don't wait for the promotion to show off your abilities. Your mentor can help you determine how you can leverage your current role and become more strategic where you are.

For me, this is important. Having an attitude to always keep learning and experimenting will help as you work towards improving your skills. It will reflect improvements in your work and add value to 'what you bring to the table'.

To succeed in digital marketing, stay open-minded, learn daily, and embrace experimentation. Transition from creativity to strategy by reading articles, blogs, and analyzing campaigns. Continuous learning transforms you into a creative and strategic thinker, crucial for successful campaigns.

I don't think it's accurate to say that having a goal of transitioning to strategic role is a must for someone engaged in ads industry. People have diverse strengths: some thrive in the creative process while others excel in analytics. Trusting your instincts and honing your skills in the area you're passionate about is key. Whether it's your creative abilities or analytical mindset, focusing on what truly interests you allows you to excel and make a meaningful impact in your chosen field.