What are the best ways to test your minimum viable product and audience?

These are the steps that i would take before making a decision: Define Hypothesis: Based on research, form a clear, specific hypothesis about your product and its value for your target audience. Create MVP: Develop a Minimum Viable Product (MVP) embodying the core features needed to test your hypothesis. Identify Metrics: Select key metrics to measure that will validate or invalidate your hypothesis. Test MVP: Utilize strategies like landing page tests, social media ads, or prototype testing to gather data and user feedback. Analyze Data: Evaluate the data against your hypothesis to see if the expectations are met. Iterate: Based on insights, make necessary adjustments to your MVP or hypothesis. Document, test & repeat

Testing MVP is an iterative process and I would focus on the following methods: - User Feedback and Surveys: Gather insights on experiences and suggestions - e.g. a food delivery app can survey users on interface and delivery experiences. - A/B Testing: Compare versions to identify resonating features. - Prototype Testing: Create a basic version for user feedback. For example, a travel booking platform might test a simplified booking process. - Beta Testing: Release to a select user group for valuable insights. A social media platform could test new features with a small group. - Analytics and User Behaviour Tracking: Track interactions to identify engaging features and user challenges.

Select metrics that directly reflect your product’s performance and audience response, like user acquisition, retention, engagement, satisfaction, and feedback. Ensure Metrics are Actionable: Pick metrics that, when analyzed, provide real business insights that you can act upon to improve your MVP. Check Reliability: Opt for metrics that are consistent and reliable over time, ensuring that the data collected is trustworthy. Define Success Criteria: Set clear target values or thresholds for your metrics that will indicate whether your hypothesis is validated. Use Analytical Tools: Employ tools like Google Analytics or any MMP to track and analyze these metrics effectively.

My personal favourite and which I found very helpful was tailored focus groups of your target audience form different geographies and backgrounds. But again, the traditional methods also work properly like landing pages, surveys, interviews, beta testing, usability testing, and A/B testing, aligning them with your product type and market segment.

Simple steps and trust the process i would say, as follows in order: -Define Sample Size and Selection Criteria -Design Test Scenarios and Questions -Conduct Tests with Real or Potential Users -Record Data -Analyze Data -Document Results and Learnings -Ensure Ethical Conduct -Maintain Objectivity -Iterate Based on Insights -Share Findings with Stakeholders

Prioritize Problems/Opportunities ?? Generate Possible Solutions ?? Evaluate Possible Solutions ?? Implement Selected Solutions ??? Test Selected Solutions ?? Measure Outcomes ?? Validate Outcomes ? Repeat the Iteration Process ??