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What are the best ways to test your copywriting before publishing it?

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Copywriting is the art and science of crafting words that persuade, inspire, and inform your audience. But how do you know if your copy is effective and engaging before you publish it? Here are some of the best ways to test your copywriting and improve your results.

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Priti Setia

Vice President| Corporate Communications Strategist| Brand & Reputation | Executive Comms | Digital and Integrated…
Lara Levak

Content & Strategy Creator at Grizli komunikacije
Armando Sanchez-Monsivais

Integrated Marketing Manager at Discord | Business Insider Rising Star of AdTech 2024 | ADCOLOR? FUTURE 2021

1 Read it aloud

One of the simplest and most powerful ways to test your copywriting is to read it aloud. This will help you spot any errors, awkward phrases, or inconsistencies in your tone and voice. You can also record yourself reading your copy and listen to it later. How does it sound? Does it flow naturally? Does it match your brand personality and your audience's expectations?

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Priti Setia

Vice President| Corporate Communications Strategist| Brand & Reputation | Executive Comms | Digital and Integrated Marketing #Amazon #Pearson# Honeywell #HP #Samsung #Autodesk #Adobe #Dassault Systemes #Nokia #Telegram
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During my creative writing course. I was taught to follow all my senses towards writing a copy- believe me it works! Your all six senses are the best guide for a genuine and creative piece of work! It’s like akin to setting up an environment to operate. Reading aloud, or making software read for you helps! I use Grammarly Paid version to audio transcribe my copy!

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2 Get feedback

Another way to test your copywriting is to get feedback from others. You can ask your colleagues, friends, or family members to read your copy and share their honest opinions. You can also use online tools or platforms to get feedback from your target audience or professional copywriters. For example, you can use UserTesting, CopyHackers, or Peergrade to get insights and suggestions on your copy.

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Lara Levak

Content & Strategy Creator at Grizli komunikacije
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You could do this, but your friends and family are not always the target audience for the product you are promoting, so they could steer you in the wrong direction with their non-expert opinions.

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3 Use a checklist

A checklist is a handy tool to test your copywriting against some basic criteria and standards. You can create your own checklist or use an existing one. For example, you can use the 4 Cs of copywriting: clear, concise, compelling, and credible. Or you can use the AIDA model: attention, interest, desire, and action. A checklist will help you ensure that your copy is clear, concise, compelling, and credible, and that it grabs attention, sparks interest, creates desire, and prompts action.

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Priti Setia

Vice President| Corporate Communications Strategist| Brand & Reputation | Executive Comms | Digital and Integrated Marketing #Amazon #Pearson# Honeywell #HP #Samsung #Autodesk #Adobe #Dassault Systemes #Nokia #Telegram
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Model based writing also works. AiDA, 4Cs as mentioned helps. For formal press and new stories I use 4W1H- 4 Whys and 1 How! This model also helps create neat and simple copy

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4 Analyze the data

The final way to test your copywriting is to analyze the data and measure the results. You can use various metrics and tools to track and evaluate the performance of your copy. For example, you can use Google Analytics, Hotjar, or Crazy Egg to measure the traffic, conversions, bounce rate, heatmaps, and user behavior on your website or landing page. You can also use email marketing software or social media analytics to measure the open rate, click-through rate, engagement, and feedback on your email or social media copy.

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Armando Sanchez-Monsivais

Integrated Marketing Manager at Discord | Business Insider Rising Star of AdTech 2024 | ADCOLOR? FUTURE 2021
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A common way of getting data-driven feedback for your copy is to A/B test with your current marketing efforts. While you can also commission studies to test your copy, this can be time consuming, costly, and not give real-time data. Most marketers I know will constantly be running A/B testing. For example, if you have an email list and you're trying to see which headline performs better, then segment a group of your email recipients to receive the experimental headline and see how that performs against recipients who did not receive that copy. I also recently read "Writing for Busy Readers", by Todd Rodgers and Jessica Lasky-Fink, which has some great insights from studies showing what types of copy/writing performs best for busy readers.

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5 Experiment with variations

One of the best ways to improve your copywriting is to experiment with different variations and test what works best for your audience and your goals. You can use tools like Google Optimize, Optimizely, or Unbounce to create and run A/B tests or multivariate tests on your copy. You can test different elements of your copy, such as the headline, the subheadings, the call to action, the tone, the length, or the format. You can then compare the results and see which variation performs better and why.

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6 Keep learning and improving

The last way to test your copywriting is to keep learning and improving your skills and knowledge. You can read books, blogs, podcasts, or courses on copywriting and learn from the experts and the best practices. You can also study the copy of successful brands and campaigns and analyze what makes them effective and engaging. You can also join online communities or forums where you can share your work, get feedback, and learn from other copywriters.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amir Milad

Marketing Enthusiast, Social Media Pro, Passionate Content Creator, Tech Geek
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Make your content FRIENDLY from a human to another and don’t talk about your brand, instead, talk with your audience about their pain points and showcase how your brand finds its away to solve problems!

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What are the best ways to test your copywriting before publishing it?

1

2

3

4

5

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7

1 Read it aloud

2 Get feedback

3 Use a checklist

4 Analyze the data

5 Experiment with variations

6 Keep learning and improving

7 Here’s what else to consider

Advertising

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What are the best ways to test your copywriting before publishing it?

1

2

3

4

5

6

7

1 Read it aloud

2 Get feedback

3 Use a checklist

4 Analyze the data

5 Experiment with variations

6 Keep learning and improving

7 Here’s what else to consider

Advertising

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