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What are the best ways to stay on track with a copywriting project?

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Copywriting projects can be exciting, challenging, and rewarding, but they can also be stressful, overwhelming, and frustrating if you don't have a clear plan and a reliable system to stay on track. Whether you're working on a landing page, a sales letter, a blog post, or any other type of copy, you need to manage your time, your resources, your expectations, and your deliverables effectively. In this article, we'll share some of the best ways to stay on track with a copywriting project and avoid common pitfalls that can derail your progress and your results.

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Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin…

1 Define your scope and goals

Before you start writing, you need to have a clear understanding of what you're trying to achieve, who you're writing for, and what you need to deliver. This means defining the scope and goals of your project, such as the purpose, the audience, the tone, the format, the length, the deadline, and the budget. Having a clear scope and goals will help you avoid scope creep, confusion, and miscommunication, and will also help you measure your success and feedback.

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Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin Brand Communicator ||110+ Events Hosted || Open to partnerships and Collaboration
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Have a plan and stick to it. I have also learned to communicate with the team. No one really knows it all. Ask them what they think about the goals and plan and how they can support it. People tend to support decisions more, when they were a part of the decision making process.

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2 Break down your project into manageable tasks

Once you have your scope and goals, you need to break down your project into manageable tasks that you can complete in a realistic time frame. For example, you can divide your project into stages such as research, outline, draft, edit, proofread, and submit. You can also break down each stage into smaller subtasks, such as finding sources, writing headlines, checking grammar, etc. Breaking down your project into manageable tasks will help you stay focused, motivated, and organized, and will also help you track your progress and adjust your plan if needed.

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Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin Brand Communicator ||110+ Events Hosted || Open to partnerships and Collaboration
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When something is not broken down, it can seem daunting. So I like to break down my tasks into actionable smaller steps within a given time frame.

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3 Set a realistic schedule and stick to it

After you break down your project into manageable tasks, you need to set a realistic schedule and stick to it. This means estimating how long each task will take, prioritizing the most important and urgent ones, and allocating enough time for each one. You also need to factor in some buffer time for unexpected delays, revisions, or emergencies. Setting a realistic schedule and sticking to it will help you meet your deadline, avoid procrastination, and maintain your quality and consistency.

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Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin Brand Communicator ||110+ Events Hosted || Open to partnerships and Collaboration
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Having a plan and schedule has helped me. It also helps to communicate this with the team. I also love using scheduling tools and adding some window periods too just to make room for any expected issues. So if a deadline is in 8 hours or maybe 2 days, I reduce the schedule to 4 hours or 1/day.

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Elaine Jardon

I’ll turn visitors into clients in one day with a strategic, targeted landing page… Stand out as THE expert, and turn your ad spend into a success story ?? Details in my featured section.
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One of my biggest challenges in setting a realistic schedule has been accurately estimating how long things will take. Tracking my time has made a huge difference. Instead of relying on a "gut check" (why do I think everything will take 30 minutes?!), I have clear data. I like the RescueTime Chrome extension for time tracking--it's easy to use and keeps me accountable.

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4 Use tools and resources to help you

You don't have to do everything on your own. There are many tools and resources that can help you stay on track with your copywriting project, such as project management software, online calendars, timers, checklists, templates, guides, etc. You can use these tools and resources to help you plan, organize, execute, monitor, and improve your copywriting project. For example, you can use project management software to create and assign tasks, online calendars to set reminders and deadlines, timers to work in focused intervals, checklists to ensure you don't miss anything, templates to save time and effort, guides to learn best practices and tips, etc.

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Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin Brand Communicator ||110+ Events Hosted || Open to partnerships and Collaboration
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I used Buffer for scheduling and for project management, I use Trello. They help to make the work organized and improve communication. Another thing is you can know what each team member is doing.

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5 Communicate and collaborate with others

You're not alone in your copywriting project. You may have clients, colleagues, managers, editors, or other stakeholders who are involved or interested in your project. You need to communicate and collaborate with them regularly and effectively to stay on track with your copywriting project. This means updating them on your progress, asking for feedback, clarifying expectations, resolving issues, sharing ideas, etc. Communicating and collaborating with others will help you avoid misunderstandings, conflicts, and errors, and will also help you get support, input, and approval.

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6 Review and refine your copy

The last but not least way to stay on track with your copywriting project is to review and refine your copy before you submit it. This means checking your copy for accuracy, clarity, relevance, persuasiveness, grammar, spelling, punctuation, formatting, etc. You also need to make sure your copy matches the scope and goals of your project, and meets the needs and expectations of your audience. Reviewing and refining your copy will help you polish your work, eliminate mistakes, and enhance your impact.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anita Siek

?? Psychology-infused word nerd | CEO of Wordfetti | Speaker | Host of Brandfetti
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Break down the project by key phases: Discovery, Strategy, Writing, and Edits, and allocate estimated timings and costings for each of these categories. And make sure the client is aware of the importance too in sharing information and providing feedback. Use time tracking tools such as Toggl to refine these timings. No they won't ALWAYS be exact, but it'll help you and your team forecast and estimate whether or not a project is tracking on time.

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What are the best ways to stay on track with a copywriting project?

1

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3

4

5

6

7

1 Define your scope and goals

2 Break down your project into manageable tasks

3 Set a realistic schedule and stick to it

4 Use tools and resources to help you

5 Communicate and collaborate with others

6 Review and refine your copy

7 Here’s what else to consider

Copywriting

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What are the best ways to stay on track with a copywriting project?

1

2

3

4

5

6

7

1 Define your scope and goals

2 Break down your project into manageable tasks

3 Set a realistic schedule and stick to it

4 Use tools and resources to help you

5 Communicate and collaborate with others

6 Review and refine your copy

7 Here’s what else to consider

Copywriting

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