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What are the best ways to stay current on retail advertising trends like AI, AR, and VR?

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Retail advertising is constantly evolving, especially with the emergence of new technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). These trends can offer exciting opportunities for retailers to create personalized, immersive, and engaging experiences for their customers. But how can you keep up with the latest developments and best practices in this fast-paced and competitive field? Here are some tips to help you stay current on retail advertising trends like AI, AR, and VR.

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Rafael Berti

Driving Retail Success on Amazon | Expert in Amazon PPC, DSP, and Retail Media | Empowering Brands and Media Buyers
Jared Kligerman

I help brands grow in ???? with research, rebates and ratings & reviews.
Rogier Lammers

Adtech | Retail Media | Programmatic | Measurement | Sustainability | Creative

1 Follow industry experts

One of the best ways to learn from the leaders and innovators in retail advertising is to follow their blogs, podcasts, social media accounts, newsletters, and webinars. You can find valuable insights, tips, case studies, and examples of how they use AI, AR, and VR to enhance their campaigns and strategies. Some of the industry experts you can follow include Brian Solis, Neil Patel, Andrew Ng, Cathy Hackl, and Tim Ash.

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Rafael Berti

Driving Retail Success on Amazon | Expert in Amazon PPC, DSP, and Retail Media | Empowering Brands and Media Buyers
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Instead of getting caught up in the hype cycle, I believe the key to mastering retail ad trends is to look at them through the lens of the customer journey. Because at the end of the day, no matter how cutting-edge the technology, if it doesn't resonate with your customers' desires and intent, it's just a fancy gimmick. The path forward? Collect first-party data, analyse their behaviours, and deeply understand their needs, pain points, and aspirations. With this customer-centric foundation, you can then thoughtfully evaluate which emerging ad trends have the potential to genuinely enhance their journey and create meaningful connections with your brand.

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2 Attend online events

Another way to stay updated on retail advertising trends is to attend online events, such as conferences, workshops, webinars, and courses. These events can help you network with other professionals, discover new tools and platforms, and learn from the experts and practitioners in the field. You can also participate in Q&A sessions, polls, and surveys to get feedback and insights. Some of the online events you can check out include NRF Retail Converge, eTail, AI Marketing Summit, and AR/VR World Summit.

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3 Experiment with new tools

One of the best ways to learn and improve your skills in retail advertising is to experiment with new tools and platforms that enable you to use AI, AR, and VR in your campaigns. You can test different features, functions, and formats to see what works best for your goals, audience, and budget. You can also measure and analyze the results and optimize your performance. Some of the tools and platforms you can try include Google Ads, Facebook Ads, Shopify AR, Snap Lens Studio, and Oculus for Business.

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4 Join online communities

Another way to stay current on retail advertising trends is to join online communities, such as forums, groups, chats, and networks. These communities can help you connect with other retail marketers, share ideas and experiences, ask questions and get answers, and find inspiration and support. You can also access useful resources, such as articles, guides, reports, and ebooks. Some of the online communities you can join include RetailWire, Retail Marketing Group, AI Marketing Community, and AR/VR Marketing Community.

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5 Monitor consumer behavior

One of the most important ways to stay current on retail advertising trends is to monitor consumer behavior, preferences, and expectations. You need to understand how your customers use AI, AR, and VR in their shopping journey, what they value and trust, and what they want and need. You can also track how they respond to your campaigns and competitors' campaigns. You can use various methods and tools to monitor consumer behavior, such as surveys, interviews, reviews, social listening, and analytics.

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Jared Kligerman

I help brands grow in ???? with research, rebates and ratings & reviews.
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Not all consumers want this level of technology so it’s critical you understand your target audience. If you are collecting consumer data, be very transparent about what you are collecting and how you are using it to provide value to your consumers.

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6 Learn from others

One of the most effective ways to stay current on retail advertising trends is to learn from others, both inside and outside your industry. You can study the best practices, examples, and success stories of how other retailers use AI, AR, and VR in their advertising. You can also learn from the mistakes, challenges, and failures of others and avoid common pitfalls and risks. You can find various sources of learning from others, such as blogs, podcasts, books, magazines, and case studies.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rogier Lammers

Adtech | Retail Media | Programmatic | Measurement | Sustainability | Creative
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Follow trends in other markets, especially Asian. Asian markets often embrace new technologies and innovations quickly. Keeping track of technological advancements and consumer responses in these markets can help retailers anticipate future trends and adopt new technologies before they become mainstream elsewhere.

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Jared Kligerman

I help brands grow in ???? with research, rebates and ratings & reviews.
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There’s a difference between being aware of what’s being implemented and future possibilities. Easy to get caught up in all the new and shiny things however lots isn’t actually available yet!

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What are the best ways to stay current on retail advertising trends like AI, AR, and VR?

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1 Follow industry experts

2 Attend online events

3 Experiment with new tools

4 Join online communities

5 Monitor consumer behavior

6 Learn from others

7 Here’s what else to consider

Retail Marketing

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What are the best ways to stay current on retail advertising trends like AI, AR, and VR?

1

2

3

4

5

6

7

1 Follow industry experts

2 Attend online events

3 Experiment with new tools

4 Join online communities

5 Monitor consumer behavior

6 Learn from others

7 Here’s what else to consider

Retail Marketing

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