What are the best ways to scale up your video portfolio and branding business?

1 Streamline your workflow

One of the first steps to scale up your video portfolio and branding business is to streamline your workflow and automate as much as possible. This means using tools and systems that can help you manage your projects, communicate with your clients, and deliver your videos faster and easier. For example, you can use a project management software like Trello or Asana to organize your tasks, deadlines, and feedback. You can also use a cloud-based storage and sharing platform like Dropbox or Google Drive to store your files and share them with your clients securely. Additionally, you can use a video editing software like Adobe Premiere Pro or Final Cut Pro that has features like presets, templates, and batch exporting to speed up your editing process.

3 Outsource some tasks

A third way to scale up your video portfolio and branding business is to outsource some tasks that are not your core competencies or that take too much of your time. This means hiring freelancers, contractors, or agencies that can handle some aspects of your video production or branding services, such as scriptwriting, animation, voice-over, graphic design, or social media management. By outsourcing some tasks, you can focus on your strengths, save time and money, and deliver more projects to your clients. However, you need to make sure that you hire reliable and skilled professionals who can meet your standards and expectations, and that you maintain clear and frequent communication with them.

5 Build your network

A fifth way to scale up your video portfolio and branding business is to build your network and connect with other media producers, potential clients, and industry experts. This means attending events, joining communities, and reaching out to people who can help you grow your business, learn new skills, and find new opportunities. For example, you can attend workshops, webinars, or conferences where you can meet and learn from other media producers and experts. You can also join online groups, forums, or platforms where you can share your portfolio, get feedback, and find leads. Furthermore, you can reach out to people who can refer you to their contacts, collaborate with you on projects, or mentor you on your journey.

6 Update your portfolio

A sixth way to scale up your video portfolio and branding business is to update your portfolio and showcase your best and latest work. This means creating a website, a blog, or a social media account where you can display your videos, tell your story, and highlight your skills and services. For example, you can create a website that has a clear and catchy name, a simple and elegant design, and a user-friendly navigation. You can also create a blog that has relevant and engaging content, such as case studies, tips, or behind-the-scenes stories. Additionally, you can create a social media account that has a consistent and professional branding, a high-quality and diverse content, and a strong and active engagement. By updating your portfolio, you can attract more clients, build your reputation, and demonstrate your value.