What are the best ways to present revised media work to clients?

Analyze client comments comprehensively to grasp their vision and concerns. This insight lays the foundation for tailored revisions that align with their expectations and objectives, ensuring a more effective and satisfying final product.

Clarity is certainly the key here. You will find clients with a range of expectations. Some will have very strong ideas of what they want, and will be able to convey it well. Others will know what they want, but have difficulty explaining it. Others will be far more open to your ideas. When you do receive feedback, keep all versions of your work in case they revert to the first version! If you're unsure of what's needed, don't just try to interpret, ask questions to clarify exactly what the expectations and requirements are. This cuts down on the work you will do, the time involved and, ultimately, the satisfaction of the client. Sometimes, you can provide several versions, with an explanation of what you've done in each, to get feedback.

This is one of the hardest parts, feed back of your work and taking it work wise, and personal. Sometimes they don’t know, they are not paying attention, they are hooked on “like this”. Slow down and start to pick things apart. It’s not about you, it’s about this created illusion. You built the foundation and it will never be fully yours. Group ideas, but keep your ideas in your bag if you get completely stuck. Also, try to do things you know are stupid that they want or won’t work. They then see why and you might actually spark and idea off it. And they feel like chef.

Transparently detail the steps taken to address client feedback, showcasing your dedication to meeting their needs. By illustrating your methodical approach and commitment to excellence, you instill confidence and trust in your ability to deliver exceptional results.

Present modifications made based on client input, emphasizing how each adjustment enhances the work's effectiveness and alignment with their goals. This transparent display of responsiveness reinforces your client-centric focus and fosters collaboration and satisfaction.

It's important to keep a track of differences for your client, but also for yourself. Don't make the mistake of taking the first version - whether it's design, writing, whatever it is - and using this as a starting point for the next version without first saving the initial version. What you don't want is to not have your work available if the client reverts to the first version, or they may want to incorporate a portion of it at a later time. Save yourself time by saving versions and naming them appropriately in case you need them. If it's design, don't flatten layers. And label layers so you can easily use them if needed. It can also be useful to supply not only the newest version, but the original, so that clients can compare versions.

Invite clients to review the revised work, demonstrating your commitment to their satisfaction and openness to further refinement. By actively seeking their input, you empower clients to voice any remaining concerns, ensuring the final deliverable exceeds their expectations.

Maintain a detailed record of all changes implemented, providing clarity and accountability throughout the revision process. This documentation serves as a valuable reference for both parties, facilitating future discussions and ensuring consistency in communication.

Evaluate additional opportunities for improvement or innovation, demonstrating your proactive approach to enhancing the media work further. By exploring new ideas and possibilities, you reinforce your commitment to delivering exceptional value and exceeding client expectations.

Every job you do will have different results. Some will be fast, maybe one or two revisions. I had a logo design that went through close to 100 revisions, with changes down to the level of changing the angle of a reflection in an eyeball of 1 degree. Try to learn from each job you do. Clear and methodical communication is crucial. And don't be afraid to defend your work to a client and explain exactly why you've done something. While you don't want to argue, sometimes a client needs to know you're the expert, and when you explain your reasons, they may come on board. Also, if possible, try to limit the number of people who have input. It can be a nightmare when 10 different people are all giving opinions that may vary wildly!