What are the best ways to present a product launch?

The first 30 seconds of a product presentation are so important. I intentionally explain “why” the audience should listen to me. What is unique about my product or service and “why” should they care? Presenters sometimes fail to establish engagement upfront and they lose their audience as a result. This can happen in any marketing medium; we call it “burying the lead.” Our ‘audience’ is a group of individuals just like us. They think about work, their child’s soccer practice, and what they need to do after the presentation is over. It’s our job to give them a good reason to give us their full attention by establishing compelling relevancy upfront. Good luck!

Questions, listening, and then incorporating the answers into your "pitch" are essential to getting to yes. The customer will always be interested in their process and problems and how you can deliver a solution that meets those issues.

A simple method is to approach from a customer point of view like if this product offers a solution to a persistent problem or provides convenience for the betterment and then to decide the value proposition...until the customer finds it purposeful any lucrative technology will find no demand. Of course, differentiation decides the life span of the product in this process.

We all recall our childhood...stories that began with 'once upon a time." This technique instantly connects with children and invites them to visualize the story. We talk of a time, a place; we reference characters and we describe the scene...all helping them picture the story we are telling. In adult life and business, the technique is similar. Telling a story, setting the scene, specifying a time, a place...it allows people to relate and visualize the situation, the challenge, and the circumstance. The product and the features are not the headline news in a product launch..the product and its features come later...the audience should be taken on a journey, and so the story starts with inviting the audience to come on that journey with you

I’ve launched six products in my life. By far ether worst outcome was the direct to market approach. It was so hard. The early adopters are the hardest. The key for me is to have a channel that has population already, a channel that has trust between buyer and seller already established. Now I’m not on b2b here but c2c, corporate to consumer. If you have the guys to do this, I wish you well. You will be judged and labelled. But if it works you will be a genius. Find a channel, however long it takes find a channel and do as much of the legwork as you can. By the way, what you launch will not look even remotely similar after two years. Markets have ways of doing that to products. First iPhone didn’t have a camera. Good luck

Powerpoint slides can be powerful if used correctly....but can also be the death of your product launch. Pictures and videos speak a thousand words, but demoing the product can be even more powerful....however, dont demo the 'bits and bites' instead take the audience on a journey...'a day in the life.' incorporate stories into your demo too.....show how a situation unfolds, how your product might be used in real world and the benefits it brings....

Mindmaps - they work for me....create a visualisation of where you need the story to go and what the key points are for each section

Dont over do the practice portion, dont over script your content as it can make it flat. Personally I bullet out all the points I want to make, the key content and then use that to tell a narrative/story. For me it keeps every engagement I may have to do fresh.

For the launch day, it's essential to assign a team for engaging across all the platforms where you've introduced your product: this includes social media networks, Product Hunt, and niche communities. Additionally, designate someone to handle email inquiries and responses.

Consider presenting the launch to a current customer where appropriate. One who knows your business. Sometimes it's more comfortable presenting to and getting feedback from a loyal customer than a new prospect. The conversation in general should flow easier, you know them, they know you. They may even have been part of the ideation stage. Also don't forget the internal product launch. During this process tailor each session to be appropriate with each team. A technical team may not be interested in sales talk and vice versa. However cross functional team awareness is still important, so find that balance. They all have a role to pay but that will differ across teams.

If your product is a complex technical sale and sold through a professional sales team, how will your sales tools make it easy for the sales team? Maybe the story is about the customers life cycle cost. If there is a demo how does the demo prove your economic value and not just how it operates.