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What are the best ways to optimize your product development process for international markets?

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If you are in the food manufacturing industry, you know how challenging it can be to create products that appeal to different markets and cultures. You have to consider factors such as consumer preferences, regulatory requirements, local ingredients, packaging, and distribution. How can you optimize your product development process to meet these diverse demands and stay ahead of the competition? Here are some best practices that can help you achieve your international goals.

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Nazar Ahmad

Associate Manager - R&D (South Asia) at Glanbia Performance Nutrition (GPN) || Nutrition Bars & Powders | ICAR AIR 90
Muhammad Arif Laiq

Head of Quality Assurance and Compliance Shangrila Foods (Private) Limited
Ahmed Hussein

Quality Assurance Manager | Food Safety Lead Auditor | Customer Satisfaction Expert | Lean Six Sigma | ISO Standards

1 Know your target market

Before you start developing a new product or modifying an existing one, you need to do thorough market research and analysis. You need to understand the needs, wants, and expectations of your potential customers, as well as the cultural and social factors that influence their choices. You also need to identify the gaps and opportunities in the market, as well as the strengths and weaknesses of your competitors. This will help you define your value proposition and differentiate your product from others.

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Muhammad Arif Laiq

Head of Quality Assurance and Compliance Shangrila Foods (Private) Limited
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In order to optimize your product development to the target market, you have to study their needs and expectations. The taste buds demand of the target market is very important for your product such as very spicy/ low spicy, savoury, salty, sweet etc. Secondly you have to identify their religious requirements for food products such as Halal or Kosher. The most important thing which you have to evaluate is their food legislation related to labelling, GMO, Novel foods, Lab grown meat etc. Please prepare a legal register in which all legislation related to their food product, food safety, labelling and relevant QC specifications should be there. Hope this will help

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Ahmed Hussein

Quality Assurance Manager | Food Safety Lead Auditor | Customer Satisfaction Expert | Lean Six Sigma | ISO Standards
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First step before entering new market, you should determine you customer segments and which product can fit with them, then you should determine your customer needs and what are the value added attributes that you can add to the product to satisfy your customer and making balance between customer needs and business needs

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2 Adapt your product to local standards

Once you have a clear idea of your target market, you need to adapt your product to meet the local standards and regulations. This may involve changing the ingredients, formulation, processing, labeling, or packaging of your product to comply with the health, safety, environmental, or quality requirements of the destination country. You may also need to adjust the taste, texture, appearance, or shelf life of your product to suit the local palate and preferences. You should always test your product with local consumers and experts before launching it.

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3 Optimize your supply chain

Another key aspect of optimizing your product development process for international markets is optimizing your supply chain. You need to ensure that you have reliable and cost-effective sources of raw materials, packaging, and equipment, as well as efficient and flexible transportation and distribution channels. You also need to manage your inventory, logistics, and quality control processes to avoid delays, waste, or errors. You should always monitor and evaluate your supply chain performance and look for ways to improve it.

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4 Leverage technology and innovation

Technology and innovation can play a vital role in optimizing your product development process for international markets. You can use various tools and methods to streamline your workflow, enhance your collaboration, reduce your costs, and improve your quality. For example, you can use software to manage your data, documents, and projects, or to simulate and optimize your product design and performance. You can also use sensors, automation, or artificial intelligence to monitor and control your production and delivery processes.

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5 Communicate your value proposition

Finally, you need to communicate your value proposition to your international customers and stakeholders. You need to develop a clear and consistent message that highlights the benefits and features of your product, as well as its uniqueness and relevance to the local market. You also need to choose the right channels and platforms to reach your audience, such as websites, social media, blogs, or podcasts. You should always engage with your customers and solicit their feedback and suggestions to improve your product and relationship.

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Nazar Ahmad

Associate Manager - R&D (South Asia) at Glanbia Performance Nutrition (GPN) || Nutrition Bars & Powders | ICAR AIR 90
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To optimize your product development process for international markets, it's important to deeply research local needs and priorities, adapt your offerings through localization, and clearly communicate the unique benefits to connect with target audiences. Highlight what sets you apart from competitors, maintain consistent messaging across all markets, and continuously improve based on customer feedback.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rafeeque Kavanur

Technical Director of FTRIC | Startup Mentor | Food Consultant | Food Business Coach | Food Technologist | Trainer | Food Innovator | Research & Development | Plant Based Meat & Dairy | E-learning
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To optimize food product development for the international market, one should conduct market research, develop product specifications, test and validate the product, and design and implement a marketing strategy that suit the target markets. An example is Oatly, a Swedish oat milk brand that expanded globally.

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What are the best ways to optimize your product development process for international markets?

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3

4

5

6

1 Know your target market

2 Adapt your product to local standards

3 Optimize your supply chain

4 Leverage technology and innovation

5 Communicate your value proposition

6 Here’s what else to consider

Food Manufacturing

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What are the best ways to optimize your product development process for international markets?

1

2

3

4

5

6

1 Know your target market

2 Adapt your product to local standards

3 Optimize your supply chain

4 Leverage technology and innovation

5 Communicate your value proposition

6 Here’s what else to consider

Food Manufacturing

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