What are the best ways to optimize technical SEO for WordPress, Shopify, and Squarespace?

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Technical SEO is the process of ensuring that your website is easy to crawl, index, and rank by search engines. It involves optimizing aspects such as site speed, mobile-friendliness, security, and structured data. However, different platforms have different technical SEO challenges and opportunities. In this article, you will learn some of the best ways to optimize technical SEO for WordPress, Shopify, and Squarespace, three of the most popular website builders.

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Oleg Dolgoarshinnykh

Digital Marketing Manager | Ecommerce Manager | Search Engine Optimization Consultant - Helping Businesses to ATTRACT…

1 WordPress Technical SEO

WordPress is a powerful and flexible platform that offers many plugins and themes to customize your website. However, it also requires some technical SEO tweaks to avoid common issues such as duplicate content, slow loading, and poor coding. To optimize technical SEO for WordPress, you should consider installing a reliable SEO plugin like Yoast or Rank Math to help with meta tags, sitemaps, breadcrumbs, and other essential features. A caching plugin such as WP Rocket or W3 Total Cache can also improve your site speed and performance. Additionally, you should optimize your images using a compression plugin like Smush or EWWW to reduce their file size and load time. Choosing a responsive and SEO-friendly theme that follows the latest web standards is also recommended. Moreover, you should avoid using too many plugins or widgets that can slow down your site or create conflicts. Lastly, make sure to update your WordPress core, plugins, and themes regularly to fix any bugs or security issues.

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Bippon Kalia

SEO Consultant | Technical SEO Specialist | Helping Businesses Scale Their SEO
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When installing SEO or Performance plugins as mentioned in this article, ensure you utilise the tools correctly to get the best results. Otherwise standard SEO practices would apply. In Wordpress or any other CMS platform, to further enhance SEO and performance for these platforms in particular: a) Set permalinks so URL’s have SEO friendly structure b) Make sure your CMS platform is secure c) Avoid templates that perform poorly d) A good host for your platform can make a big difference in performance e) Disable & noindex taxonomies if not being used f) Avoid lazy loading images above the fold h) Consider using a CDN i) Use the latest version of PHP j) Use a plugin or functions.php to disable bloat k) Serve fonts locally

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Mathieu Chapon - SEO??

??PEAK ACE (ex Search Foresight) | Fondateur| Formaseo | IA addict ?? | ?? | ??| ??
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Pour optimiser le SEO d'un site WordPress, commencez par choisir un thème rapide, responsive et SEO-friendly. Installez des plugins comme Yoast SEO pour gérer les balises méta et les sitemaps. Créez du contenu de qualité, en utilisant des mots-clés pertinents et en structurant avec des balises de titre appropriées. Assurez-vous que le site est rapide, sécurisé avec SSL/HTTPS, et adapté aux mobiles. Compressez les images et utilisez des attributs alt. Intégrez des liens internes de qualité et travaillez sur l'acquisition de backlinks fiables. Enfin, analysez régulièrement les performances avec des outils comme Google Analytics.

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2 Shopify Technical SEO

Shopify is a popular e-commerce platform that takes care of many technical SEO aspects, such as SSL certificates, sitemaps, and canonical tags. However, there are still some limitations and challenges to consider in order to optimize your technical SEO. For example, it’s recommended to use a custom domain name instead of the default Shopify subdomain to improve your branding and authority. You should also edit your robots.txt file to control which pages you want search engines to crawl and index. Additionally, you can use the URL Redirects feature to create 301 redirects for any broken or changed links in order to avoid losing traffic or ranking. Furthermore, you should optimize your product pages with unique and relevant titles, descriptions, keywords, and images. And finally, adding schema markup to your product pages can enhance your rich snippets and increase your click-through rate. To make the process easier, you can use the Shopify app store to find and install apps that can help you with technical SEO, such as SEO Booster or SEO Manager.

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Mathieu Chapon - SEO??

??PEAK ACE (ex Search Foresight) | Fondateur| Formaseo | IA addict ?? | ?? | ??| ??
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Pour améliorer le SEO d'une boutique Shopify, commencez par optimiser les métadonnées, comme les titres et descriptions des produits, pour qu'elles soient attrayantes et contiennent des mots-clés pertinents. Assurez-vous que votre structure de site est logique, avec des URL claires et des redirections minimales. Intégrez un contenu de qualité et pertinent, en mettant l'accent sur des blogs ou des descriptions de produits détaillées pour cibler des mots-clés spécifiques. Utilisez des images optimisées avec des balises alt pour améliorer l'expérience utilisateur et le référencement. Enfin, développez une stratégie de netlinking solide pour augmenter l'autorité de votre site.

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3 Squarespace Technical SEO

Squarespace is a user-friendly and design-oriented platform that offers many built-in SEO features, such as SSL certificates, mobile optimization, and clean code. However, it is important to be aware of its drawbacks and limitations in order to properly optimize technical SEO. To do this, you should use the SEO panel to edit your site title, description, keywords, and social sharing settings. Additionally, use the URL Slug field to customize page URLs and make them descriptive and concise. It is also important to use the Page Settings to add meta titles and descriptions to each page while optimizing them for target keywords and audience. The Image Settings should be used to add alt text and captions to images for search engine optimization and accessibility. You can also use the Code Injection feature to add custom code or scripts such as Google Analytics or Google Search Console. Finally, use the Site Map feature to generate and submit your sitemap to search engines while monitoring your indexation status.

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Oleg Dolgoarshinnykh

Digital Marketing Manager | Ecommerce Manager | Search Engine Optimization Consultant - Helping Businesses to ATTRACT, WIN & RETAIN more profitable clients
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To execute Squarespace Technical SEO: Sitemap Submission: Auto-generated; submit to search consoles. Built-in Tools: Squarespace has integrated SEO features. Differences: Squarespace & WordPress: WordPress offers granular SEO control with plugins. Squarespace & Shopify: Shopify specializes in e-commerce SEO whereas Squarespace is broader in focus. Shopify's app market has more SEO tools. Squarespace streamlines SEO tasks while WordPress/Shopify offer more customization.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to optimize technical SEO for WordPress, Shopify, and Squarespace?

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1 WordPress Technical SEO

2 Shopify Technical SEO

3 Squarespace Technical SEO

4 Here’s what else to consider

Search Engine Optimization

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