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What are the best ways to optimize AR experiences?

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Augmented reality (AR) is a technology that overlays digital information onto the real world, creating immersive and interactive experiences for users. AR has many potential applications, from education and entertainment to marketing and healthcare. However, creating effective AR experiences requires careful planning and optimization, as there are many factors that can affect the user's perception, engagement, and satisfaction. In this article, we will explore some of the best ways to optimize AR experiences, covering aspects such as design, performance, accessibility, and testing.

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Kalyan Vissamsetty

Unity Developer @ TIMS | XR Developer | Full Stack Developer | Content Creator | Graphic Designer

1 Design for AR

When optimizing AR experiences, it is important to design them for the specific context and purpose of the technology. Unlike traditional media, AR adapts to the user's environment and movements. Therefore, AR design should factor in the user's goals and expectations, their attention and cognitive load, as well as their physical and emotional comfort. It is essential to consider what the user is trying to achieve or learn from the AR experience, how much information and interaction they can handle without being overwhelmed, and how to avoid causing motion sickness, eye strain, fatigue, or frustration. Additionally, the AR content should enhance the user's sense of presence, immersion, and enjoyment.

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Andrea Moneta

Scenarchitecture researcher and pracademic, ARB Registred Architect
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Very important factor is the light condition of the environment in which the AR experience is going to be: indoor/outdoor, daylight/nightlight, are influencing not only the digital content's own light level and texture, but also its relationship with shadows.

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2 Optimize for performance

Optimizing AR experiences for performance is essential to ensure a smooth and reliable user experience. Poor performance can lead to technical issues such as crashes, glitches, or delays, and ruin user immersion and satisfaction. To optimize for performance, AR developers should consider the device's capabilities and limitations, such as hardware and software specifications, memory, battery, or storage. They should also take into account the network's speed and stability, such as bandwidth and latency, as well as data consumption and transmission. Finally, they should consider the environment's variability and complexity, such as lighting, sound, and spatial conditions. The AR content should be able to leverage the device's features while adapting to the environment's changes without compromising its quality or accuracy.

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Kalyan Vissamsetty

Unity Developer @ TIMS | XR Developer | Full Stack Developer | Content Creator | Graphic Designer
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Optimizing AR experience is essential because, users conduct frequent rotation, scaling etc.. on the go. So using established SDKs or writing optimized code is primary way. Leverage the use of Anchors which is providided by AR Foundation is essential because it will make the 3D object you spawned stuck at one place. Lighting and shadows also play a key role here because realworld light is involved here, so you need to make sure that you use appropriate lights.

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3 Enhance for accessibility

Optimizing AR experiences by enhancing them for accessibility is not only a moral and legal obligation, but also a business opportunity, as it can increase the reach and appeal of the AR content. To achieve this, AR creators should consider the user's diversity and inclusivity, choice and control, and feedback and guidance. This could involve accommodating different needs, such as visual, auditory, motor, or cognitive impairments, as well as offering options for adjusting the contrast, font, or color of the content. Additionally, clear and consistent information should be provided to help the user understand and navigate the content. Furthermore, positive and constructive feedback should be given to help the user learn and improve from the content.

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4 Test for quality

Testing for quality is an essential part of optimizing AR experiences, as it can help identify and resolve any issues or errors that might affect the user's experience. When testing, AR testers should consider the user's involvement and participation, their scenarios and tasks, and their context and conditions. This could involve soliciting feedback from users, simulating realistic scenarios and tasks, or varying the time, place, or situation of the testing. Testing should also measure the user's performance and satisfaction in relation to the scenarios and tasks, as well as evaluate their adaptation and resilience in relation to the context and conditions. Doing so will ensure that AR experiences meet user expectations and requirements, as well as the creator's goals and standards.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to optimize AR experiences?

1

2

3

4

5

1 Design for AR

2 Optimize for performance

3 Enhance for accessibility

4 Test for quality

5 Here’s what else to consider

Augmented Reality

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What are the best ways to optimize AR experiences?

1

2

3

4

5

1 Design for AR

2 Optimize for performance

3 Enhance for accessibility

4 Test for quality

5 Here’s what else to consider

Augmented Reality

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