What are the best ways to network as a leader?

1 Set clear goals

Before you attend any networking event, meeting, or conversation, you should have a clear idea of what you want to achieve from it. Do you want to meet a specific person, learn something new, or explore a potential collaboration? Having a clear goal will help you focus your time and energy on the most relevant and valuable contacts, and avoid wasting time on random or irrelevant conversations. It will also help you prepare your elevator pitch, questions, and follow-up actions.

2 Choose quality over quantity

Networking is not about collecting as many business cards or contacts as possible. It is about building meaningful and lasting relationships with people who share your vision, values, and interests. Therefore, you should prioritize quality over quantity when networking as a leader. Instead of trying to talk to everyone, focus on a few people who you can connect with on a deeper level, and who can offer you insights, feedback, or support. You can use social media, online platforms, or referrals to research and identify potential contacts before you meet them in person.

3 Be generous and helpful

Networking is a two-way street. You should not only seek to gain something from your contacts, but also offer something in return. As a leader, you have valuable skills, knowledge, and experience that you can share with others. You can also help your contacts by introducing them to other people, recommending them for opportunities, or giving them constructive feedback. By being generous and helpful, you will build trust, credibility, and goodwill with your contacts, and make them more likely to reciprocate and support you in the future.

4 Follow up and stay in touch

Networking does not end when the event, meeting, or conversation is over. You need to follow up and stay in touch with your contacts to maintain and strengthen the relationship. You can do this by sending a thank-you note, sharing relevant resources, inviting them to another event, or scheduling a catch-up call. You should also keep track of your contacts and their updates, and reach out to them regularly to show your interest and appreciation. You can use tools like CRM software, calendars, or reminders to help you manage your follow-up and communication.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?