登录查看更多内容

What are the best ways to measure brand awareness for personal hygiene products?

由人工智能和领英社区提供技术支持

Brand awareness is the extent to which consumers recognize and recall your personal hygiene products among other options in the market. It is a key indicator of your brand's strength, reputation, and value. But how can you measure it effectively and accurately? In this article, you will learn about some of the best ways to measure brand awareness for personal hygiene products, and how to use the results to improve your marketing strategy.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Roberto J. Hernández

Acompa?o a quienes desean recorrer el camino del crecimiento. Chair en VISTAGE, Coach Profesional (ESEADE), Board…

1 Survey methods

Measuring brand awareness is often done through surveys of your target audience. Questions such as “How familiar are you with our brand?”, “What are the first three brands that come to your mind when you think of personal hygiene products?”, “How likely are you to purchase or recommend our products?”, and “What are the main benefits and drawbacks of our products?” can help you determine your brand's recall, recognition, preference, and loyalty. You can use online platforms, email, phone, or social media to distribute your surveys and collect responses.

添加您的观点

Roberto J. Hernández

Acompa?o a quienes desean recorrer el camino del crecimiento. Chair en VISTAGE, Coach Profesional (ESEADE), Board Advisor, Mentoring.
举报内容
La encuesta tradicional sigue siendo válida aunque haya cambiado la forma de realizarla. Hoy el contacto on line es clave. Pero lo mas importante es el contenido. Cuando se mide una marca, además del beneficio intrínseco del producto se debe medir también aspectos relacionados a la sustentabilidad, medio ambiente, ecología en general, ya que son valores determinantes en los jovenes consumidores de hoy. No solo se asegura el éxito con un producto intrinsecamente bueno.

已翻译

赞
Leigh Steckler

Strategic Marketing & Analytics Expert | B2B/B2C Specialist in Consumer & Product Solutions Across Diverse Industries
举报内容
Consumer research prompting questions relating to top personal hygiene brands that come to mind when thinking of different products such as toothpaste, mouthwash, dental floss, body wash, shampoo, conditioner, etc.

已翻译

赞

2 Web analytics

Measuring brand awareness can be done through web analytics tools that track and analyze online performance. Metrics such as website traffic, search volume, social media engagement, and online reviews can help you evaluate your brand's visibility, relevance, and reputation. With tools like Google Analytics, Google Trends, or Hootsuite, you can access and analyze your web analytics data to gain a better understanding of your brand's performance.

添加您的观点

Roberto J. Hernández

Acompa?o a quienes desean recorrer el camino del crecimiento. Chair en VISTAGE, Coach Profesional (ESEADE), Board Advisor, Mentoring.
举报内容
La analítica web sirve para verificar como se activa la marca en la web. Pero se debe profundizar más sobre la aptitud del contenido publicado. Ese es el secreto ?como sabemos si las interacciones de la marca en la red son todas positivas? Lo recomendable: verificar la actividad pero, también, la calidad y aceptacion del contenido.

已翻译

赞

3 Media monitoring

Measuring brand awareness can be done through media monitoring tools to track and measure the exposure and sentiment of your brand in the media. These tools can help you assess your brand's awareness, authority, and reputation in the media. Metrics such as coverage, reach, sentiment, and share of voice can be measured to determine how many media outlets mention your brand or products, what kind of audiences see or hear them, the tone and attitude of the media towards your brand or products, and how much of the media's attention you get compared to competitors. Tools like Meltwater, Mention, or BuzzSumo can be used to monitor and measure your media coverage.

添加您的观点

Roberto J. Hernández

Acompa?o a quienes desean recorrer el camino del crecimiento. Chair en VISTAGE, Coach Profesional (ESEADE), Board Advisor, Mentoring.
举报内容
Los medios tradicionales, lamentablemente, han perdido relevancia. Las mediciones marcarias son costosas si uno habla de TV,Radio,OOH, etc. Además la interactividad del potencial consumidor es nula. Hoy la realidad de la del contexto de la marca pasa por las plataformas digitales donde SI el publico se manifiesta libremente. Además en Medios Tradicionales todo depende de la inversion que se haga. ESo es lo que si conviene hacer: analizar benchmark de inversion en medios.

已翻译

赞

4 Brand audit

Conducting a brand audit is a fourth way to measure brand awareness. This comprehensive and systematic evaluation of your brand’s performance, strengths, weaknesses, opportunities, and threats can help identify gaps in brand identity, positioning, messaging, and values. It also allows you to understand how your brand is perceived by stakeholders and compare it to competitors and industry benchmarks. Furthermore, a brand audit can provide action plans to improve awareness and differentiation. Depending on resources, objectives, and scope, the audit can be done internally or externally with tools such as SWOT analysis, brand inventory, brand equity, and brand scorecard.

添加您的观点

5 Experiment methods

Measuring brand awareness can be done through experiment methods, which are controlled tests that compare the effects of different marketing variables. A/B testing, for example, can be used to compare the impact of two different versions of a web page, email, or ad on your brand awareness. Split testing can compare the impact of two different marketing channels, such as email and social media. Multivariate testing is useful for comparing the impact of multiple variations of several marketing elements such as headlines, images, and colors. These methods can help you measure your brand awareness objectively and optimize your marketing campaigns accordingly. Tools such as Google Optimize, Optimizely, or VWO can be used to run and analyze experiments.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Roberto J. Hernández

Acompa?o a quienes desean recorrer el camino del crecimiento. Chair en VISTAGE, Coach Profesional (ESEADE), Board Advisor, Mentoring.
举报内容
Como gran sintesis: - Verificar si la marca responde o se asimila a los valores de sus potenciales consumidores. - Hoy la marca representa más que un proucto/servicio. La marca es alguien que acompa?a en su viaje al potencial consumidor. - Los contenidos que emite una marca no solo deben reflejar sus cualidades intrínsecas. Deben mostrar que hace y cómo lo hace, para incorporarse a la vida del potencial consumidor, respetando el contexto en el cual ese consumidor se mueve.

已翻译

赞

Corporate Communications

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to measure brand awareness for personal hygiene products?

1

2

3

4

5

6

1 Survey methods

2 Web analytics

3 Media monitoring

4 Brand audit

5 Experiment methods

6 Here’s what else to consider

Corporate Communications

给文章评分

感谢您的反馈

更多Corporate Communications相关文章

更多相关阅读内容

What are the best ways to measure brand awareness for personal hygiene products?

1

2

3

4

5

6

1 Survey methods

2 Web analytics

3 Media monitoring

4 Brand audit

5 Experiment methods

6 Here’s what else to consider

Corporate Communications

给文章评分

感谢您的反馈

查看其他技能