What are the best ways to make your social media content more engaging?

Stop the scroll! Only a double-take hook statement or well positioned visual asset can really pull attention from a user in a doom scroll spiral. Being intentional about positioning visual content can be a game changer for engagement of your brand but only if you do it right. Here are some things you can consider when adding a visual -- 1. Should the visual content support written content or drive the message itself? This helps you understand whether a meme will do the trick to get users to invest time in the caption or if a short clip is ideal to outline the full message. 2. Does the brand overuse visuals? This is often overlooked. If you add a visual to every post, you increase the chances of disconnect from your audience.

Understand your audience, know what they are looking for in products like or similiar to what you offer. Differentiate your message, and tailor make it to your potential customers and current clients. Do not copy or try to 'one up' others, have your own story, message specific, humbly acting like a leader, will help you be the leader. Appeal with a little common sense and humor. The best art can net the best result. People love communicating with pictures, art, and memes.

Add alt text to visuals and photos in order to provide descriptions of these images and make them more accessible for people that are blind.

Video is crucial to your business thriving and succeeding on social media! Create compelling videos around your text content and you are sure to win!

Questions are a great Call To Action (CTA)! the more you can engage your audience and get them to comment the better! Once you unlock the ability to ask great questions you will see your audience engagement grow substantially.

Naturally encourage UGC by adding a CTA to a majority, if not all, your posts and regularly within your user experience journey. UGC can absolutely be curated content, such as a video your audience creates using your product, but this can be difficult to obtain on a regular basis as it asks for a lot of work from your user. Instead, add a quick QR code to your confirmation pages when users purchase that prompts them to share the product in their cart they are most excited about. Or plan LIVE shows where users join you to ask questions about the product, use it in real time and connect with your team. All in all, make UGC something you make easy to collect from users and you'll find you get more from them every time.

Hashtags are an easy way to make sure you don't miss a post you would want to see! It's also a good way to encourage employees to start using their LinkedIn and engage with employees and others on the platform. Our most popular hashtag is #Hermanncares, which we use for our philanthropic initiatives like helping our community through food drives, toy drives, and more. Hashtags are very helpful when it comes to keeping content organized and easily searchable online. Try to use hashtags that are unique to your company!

Telling stories and letting people see behind the scenes can help people connect with your brand! Humanize your brand with case studies/quotes from clients!

If there’s one thing that I’ve learned in my time with selling an idea to the masses, “transparency” is the key to acceptance. Stories are a great way to reveal the transparency that our clients/peers deserve.

Social media content can be engaging to many companies, especially when telling stories about the careers From other entrepreneurs or even talking about the careers of other employees and how that impacted their lives. You can also involve fan engagement into social media content such as Twitter X Spaces or YouTube by trying to collaborate with other content creators and create something that your company will truly love. Generation Z is a perfect generation for the new expansion of social media content. It is in the 4th year of the full on development as a lot of sports content is being created by sports marketing entrepreneurs break companies from here and far. Around the globe so many people are using TikTok to collaborate with the world

Social media engagement is an important metric to consider when building an online store. When you engage with your followers on social media you can turn them from fans into customers. The time you devote to building relationships with your audience can lead to a higher number of sales, increase in customer loyalty, and higher positive reviews. Social media engagement helps you strengthen your customer relationships Having a consistent theme on your social media accounts can also increase your followers. People may be more likely to follow your page if they know what they can expect.

Ask yourself what makes people participate on social media content? It may be a picture, a video, a poll. Use your knowledge on your target group to create engaging posts.