What are the best ways to make your presentation stand out from competitors?

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You have a great product or service, but how do you convince potential clients to choose you over your competitors? One of the most important factors is your presentation. A well-designed and delivered presentation can showcase your value proposition, demonstrate your expertise, and build trust and rapport with your audience. Here are some of the best ways to make your presentation stand out from competitors and win more business.

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Iryna Manukovska ????

? VP of Innovation | Mentor | Women in Tech | Columnist | Tech London Advocate | Keynote speaker | Podcast about…
Jannay Oiknine

B2B Content Strategy | Content Marketing | Content Design | SEO | Conversion Copywriting | Demand Generation| Campaigns
Pronoti Das

Global Customer Success Manager I Recruiter I Talent Acquisition I Relationship Manager I Client Coordinator I

1 Know your audience

Before you start creating your presentation, you need to understand who you are talking to and what they care about. Research your audience's needs, goals, challenges, and preferences. Tailor your message and tone to match their expectations and interests. Avoid using jargon, acronyms, or technical terms that they may not understand. Use relevant examples, stories, and data that resonate with them and show how you can solve their problems or improve their situation.

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Jannay Oiknine

B2B Content Strategy | Content Marketing | Content Design | SEO | Conversion Copywriting | Demand Generation| Campaigns
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Storytelling and anecdotes, is a great way to connect with an audience. Plus I love adding humor, when given the chance. Those are two ways that have helped me engage with an audience.

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Pronoti Das

Global Customer Success Manager I Recruiter I Talent Acquisition I Relationship Manager I Client Coordinator I
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To make your presentation better than your competitors, follow these steps. Understand your audience and give them what they want. Use interesting pictures and stories in your slides. Get the audience involved with polls and questions. Practice your talk so you feel confident. And share valuable ideas that your competitors don't, so people remember your presentation.

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2 Focus on benefits

One of the most common mistakes that presenters make is to focus too much on the features of their product or service, rather than the benefits for the client. Features are what your product or service does, while benefits are what it does for the client. Benefits are more persuasive and memorable because they appeal to the client's emotions and motivations. For example, instead of saying "Our software has a user-friendly interface and a powerful analytics tool", say "Our software will help you save time, increase efficiency, and gain insights into your customers' behavior".

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Iryna Manukovska ????

? VP of Innovation | Mentor | Women in Tech | Columnist | Tech London Advocate | Keynote speaker | Podcast about innovative mindset "Make Your Innovation Work" ?
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Speak the customer's language. We all value different things. While using benefits framing for your presentation, go deeper into why these benefits work for this audience. What needs do they cover? How are they important? The closer we are to the customer mindset and decision-making, wording it self more trusted we are.

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3 Use visuals

Visuals are essential for making your presentation engaging, attractive, and memorable. Visuals can help you convey complex or abstract concepts, illustrate key points, and reinforce your brand identity. However, visuals should not distract or overwhelm your audience. Use simple, clear, and consistent design elements, such as colors, fonts, images, icons, charts, and graphs. Avoid using too much text, clutter, or animation. Make sure your visuals support your message and are relevant to your audience.

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4 Practice and rehearse

No matter how good your content and design are, you still need to deliver your presentation with confidence and clarity. Practice and rehearse your presentation several times before the actual event. This will help you improve your timing, tone, pace, and body language. It will also help you anticipate and prepare for possible questions, objections, or feedback from your audience. You can practice alone, with a colleague, or with a friend. You can also record yourself and watch your performance to identify and correct any mistakes or areas for improvement.

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Iryna Manukovska ????

? VP of Innovation | Mentor | Women in Tech | Columnist | Tech London Advocate | Keynote speaker | Podcast about innovative mindset "Make Your Innovation Work" ?
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We often take presentations too seriously and address them only to the rational adult part of the customer's identity. Regardless of our careers, we all remain humans with emotions inside. So we need to consider these needs as well: make some fun, give room for discussion, and even make small workouts pause during long-lasting meetings. By the way, snacks also matter. Studies show stuff like nuts, which contain a lot of protein, is crucial for exhausting mental load; carbons work when you need energy injections.

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5 Interact and engage

One of the best ways to make your presentation stand out from competitors is to interact and engage with your audience. Interaction and engagement can help you build rapport, trust, and loyalty with your potential clients. They can also help you gauge their interest, understanding, and satisfaction with your presentation. You can interact and engage with your audience in various ways, such as asking questions, conducting polls, soliciting feedback, sharing anecdotes, or using humor. However, make sure your interaction and engagement are appropriate, respectful, and relevant to your presentation topic and goal.

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6 Follow up

Your presentation is not the end of your communication with your potential clients. It is the beginning of a relationship that you need to nurture and maintain. Follow up with your audience after your presentation to thank them for their time and attention, provide additional information or resources, answer any questions or concerns, and remind them of your value proposition and call to action. You can follow up with your audience through email, phone, or social media, depending on their preference and availability. Follow up promptly, professionally, and personally to show your interest, appreciation, and commitment to your potential clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to make your presentation stand out from competitors?

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1 Know your audience

2 Focus on benefits

3 Use visuals

4 Practice and rehearse

5 Interact and engage

6 Follow up

7 Here’s what else to consider

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