What are the best ways to keep your clients engaged during the home buying process?

Be transparent and keep your clients informed every step of the way. I send a daily status update of outstanding items. Clients appreciate the communication and stay involved from the application to the closing.

Communication is the bedrock of trust! ?? For instance, I recently had clients who were first-time homebuyers and understandably anxious. I set up weekly video calls to walk them through each stage, address concerns, and update them on progress. By the end, they felt informed, confident, and grateful for the transparent process.

Find the client demand as it expectations and more , such as most important location , services , guaranty , advice why this property suit it demand , following up , well listeners specifically feedback , body language of the client while visiting the plot for decision if it suit them or no, give them more options , facilities payments , communication ....

Be your Brand Blogging Paid social media Personalize interactions The best way to keep your clients engaged is to go beyond their expectations and add value to your service. This could mean offering extra features, services, or resources that enhance their experience, solve their problems, or help them achieve their goals.

As a mortgage professional who sees all the pieces of the puzzle, it is important to explain them to the borrower. Explain the process. -Application completed -Document gathering -Underwriting approval -Gathering and clearing the loan conditions -Appraisal – what can go wrong? -Title search – what can go wrong? -Obtain homeowners insurance -Legal reviewed & cleared (title and insurance) -Obtain the clear to close – schedule the closing -Post-closing – make sure the loan is funded properly -Address any concerns – leave off on a positive note -Make sure the borrower has the first payment letter Send a daily list of outstanding items. Keep everyone in the transaction involved every step of the way (attorneys, realtors, borrowers, etc.)

During the interview process before you begin the home search, find out what the client’s favorite method of communication is. Phone calls? Emails? Text? Also try to understand their personality style. Some clients really need handholding through the process. You can usually sniff this out based on experience with the process and the kind of questions they ask. With less experienced buyers you should provide them with resources and guides (or videos) on the home buying process. It’s a good idea and easy enough to recognize and celebrate milestones within the buying process, such as pre-approval for a mortgage, a successful offer, or the closing date being set. A simple “Congratulations!” can make all the difference.

Education empowers buyers to make informed decisions. ?? I recall working with a couple new to the home-buying journey. I organized a casual sit-down session to break down the process using simple infographics and a timeline. They left feeling equipped and less overwhelmed, often referencing the materials I provided. Knowledge truly alleviates many anxieties!

Offering value goes beyond just showing properties. ?? Once, I had clients unsure about a particular neighborhood. Instead of just giving an opinion, I provided them with a comprehensive report detailing market trends, local amenities, and future development plans. They not only appreciated the extra effort but felt more confident in their choice. These details underline our expertise and commitment to our clients' best interests!"

Personal touch makes all the difference. ?? I recall a client who mentioned they loved a particular bakery during a home viewing. After closing the deal, I surprised them with treats from that bakery as a housewarming gift. The joy on their faces was priceless! It's these small gestures that remind clients they're more than just a transaction to us

Empowering clients fosters trust. ?? I recall taking a couple to multiple viewings. At one home, they were unsure about an oddly-designed room. Instead of pushing my perspective, I asked, 'How would you redesign this space?' Their ideas flowed, and they felt a connection to the property. Involving them turned uncertainty into excitement, and they purchased that very home. It's essential to remember: their journey, their choices!

A National Association of Realtors study says ~85% of consumers would use their agent again if they could remember who that agent was. This goes to the exact situation where most agents do not keep in contact. Those agents who do keep in contact will follow up on changes in the market, ad valorem tax changes, or simply keeping up with their family. Best-in-class agents see your first transaction together as the beginning of the relationship and will try to keep in touch through out the years.

I am on the commercial side of the business, and for the first 7 or so years, I had the mindset that my past clients would always reach out to me when they needed me. Boy, was I wrong. I went back and looked at my past clients and if I assumed I would have worked with 50% of those clients, I would have seen an average of almost $65,000 in additional income each year. I did not keep up with them. This changed my perspective and taught me that this has to be a huge part of my business development strategy. It is easier to keep a client rather than to find a new one.