What are the best ways to increase high-quality leads through outreach?

One thing I found very helpful was being as human as possible. At the end of the day your top prospects are getting multiple messages a day so if you can personalize messaging by trying to relate to prospects on a personal level it goes a long way. I booked a prospect one time just by commenting on how I liked their surfboard.

I believe, the first step when you start identifying your customers, you should know your product from inside out first. Deep understanding of what you are selling helps you to know how it feels to be in the shoes of the prospect, what they are really looking for, are you even suitable for them...

Targeting your best fit customers is a key to maximize your sales and add value to them. Also its better to offer the best technology-commercial solution.

Knowing your client is by definition knowing your business. They are not mutually exclusive. We tend to get caught up in what we have to offer without giving proper thought into which clientele would actually benefit from the services or products which we share with them.

Researching to find the ICP is the most important part of the outreach. You can use the best messaging across different channels but if you are not reaching out to the right companies, you will not see much success.

Something my team has found a lot of success in is using personalized videos. If a prospect gets a personalized video from you we have seen response rates increase to about 25%.

Um ponto importante é sempre come?ar pela base: mapeamento da jornada de compra! Com esse pa?o fundamental que serve como estrutura é mais fácil perceber pelos melhores exemplos de compra quais canais e formatos ressoam melhor com seu público alvo. Quem define como compra é o cliente o time de vendas está ali para conduzir a jornada apenas, idealmente com o mínimo de atrito possível.

Utiliza los canales adecuados, no todos los clientes responden de la misma manera a los diferentes canales de comunicación. Algunos prefieren que solo les contactes por correo, otro por redes sociales, otro por llamada y otros mediante visita presencial. Una vez tengas claro el perfil de tu cliente ideal también tendrás claro que tipo de canal de comunicación y formato es el mejor

In 2024, with everyone’s inbox getting dozens of emails everyday, it’s important to not rely on just the one channel for your outreach. In my experience, email is a great way to introduce yourself but you should always be open to exploring other channels like cold calling to follow up with top accounts. I have also seen texting is a great way to stay in touch with prospects once you have spoken to them.

Personalized outreach is so important. I find that if I have a casual conversation with them and act as if I'm talking to a friend they are much more receptive to what I have to say.

Reaching with your customers should not to be for business only, it’s important to find common interests to speak about. Also using different tools such as linkedin, seminars, technology exhibitions is a away to maximize your potential with their goals

Personalization is the most important aspect while doing cold outreach. NOTE : Your prospect already gets tons of cold reach outs. Everyone as a customer is getting more and more receptive to cold reach outs. Thus Personalization is really necessary to stand out of the crowd.

Quelles sont les valeurs de votre entreprise et des solutions que vous proposez ? En mettant en avant vos VALEURS dans vos communications et démarches, vous vous assurez de rencontrer des prospects qui pourront s'identifier à vous.

Great topic! C-Suite executives have too many people trying to connect with them everyday. Finding a way to connect quickly, with relevant content is so importance. It also has to match what’s going on at the organization. I’ve tried to stay on top of what is going on at my prospects business and tailor short message like, “ Hi Jim, I saw Janet just joined the organization, we worked with her on a project a few years back. She is a great addition to your team.”… etc

Too often sales people focus on feature/function to engage new stakeholders. In my opinion, the best professionals do their homework and come with a relevant point of view to help their customers increase revenue, increase efficiencies, and scale for growth. A powerful and easy way to do this is to review publicly available financial reports to understand how they make money, which business units may be performing/underperforming, their business strategy, and potential risks they may foresee.

Tailor your approach by aligning with their pain points, goals, and current stage in the buyer's journey. Share insightful content like blog posts, ebooks, case studies, or testimonials that directly address their challenges and demonstrate how your solution can be the answer they're seeking. Consider offering tangible incentives like free trials, discounts, or consultations to sweeten the deal and encourage them to take that crucial next step. By providing value and relevance, you're not just selling a product; you're building a relationship founded on trust and mutual benefit.

Automation is necessary when you are doing cold reach outs to huge audience, but the content you share should be highly relevant to the prospect. Sharing irrelevant content will affect your positioning as well as authenticity. The value can also be provided in the way of carrot (something by which we can draw their attention). It can be coupons, discounts or helping your prospect in any way.

Il est plus facile de vendre un médicament que des vitamines. Votre solution répond à un problème DUR vécu par votre prospect. Ainsi votre prospect vit un problème Douloureux, Urgent et Reconnu. Vous apporterez de la valeur en expliquant COMMENT votre solution répond au problème DUR de votre prospect...

I believe the most effective speech would be one that directly addresses our customers' pain points and offers practical solutions. Our service should concentrate on creating substantial value, maximizing the benefits for our customers. I particularly appreciate the approach of offering a sneak peek into what we provide. I suggest initiating interactions with our potential customers as the key approach.

Ask For Permission... this is what I've found to warm up the cold call so that the prospect is receptive to having a conversation

Follow up is the key to success ? There are 3 words you need to fit in your mind if you are doing cold prospecting. Follow-up Follow-up Follow-up It becomes very difficult to feed your image in the head of your prospect while doing cold outreach. Either provide then value nobody else can, or believe in followups

Follow up is the key to success ? There are 3 words you need to fit in your mind if you are doing cold prospecting. Follow-up Follow-up Follow-up It becomes very difficult to feed your image in the head of your prospect while doing cold outreach. Either provide then value nobody else can, or believe in followups.

It is very important to keep following up with your clients to maintain good prospects and build long term relationship. Follow up also shall continue after sales closing to develop sales strategy

Nurturing prospects is like tending to a garden – continuous care yields the best blooms. Swift follow-ups, diverse communication, and tracking results make the journey worthwhile. Let's grow those relationships! ??

I strongly suggest to: - Use B2B data providers to get immediate access to contact details. - Use SEO to improve your website’s visibility on search engines to get more visitors. - Build landing pages to convert visitors into leads by capturing their contact details. - Offer free trials, so customers can try your product/services before buying it. - Have your happy customers express themselves to create demand.

Don’t over do it. Yes, you read that right. I cannot stress it enough. While it is important to use multi threading and various channels to reach out to prospects. Over doing it can work against you. Overdoing follow-ups in tech sales can have several drawbacks: 1. Risk of Annoyance: Excessive follow-ups may irritate potential clients, leading to a negative perception of your product or service. 2. Burnout: Persistent follow-ups can contribute to burnout, not just for the sales professional but also for the prospect, potentially resulting in disinterest. 3. Time Inefficiency:Spending too much time on follow-ups with unresponsive leads can be counterproductive, diverting resources from more promising opportunities.

Soyez au service de vos clients, il vous le rendront souvent au centuple. Soyez vous-même, on ne peut pas plaire à tout le monde et vos clients deviendront vos alliés.