What are the best ways to identify and target new speaking opportunities?

As an expert in motivational speaking, I appreciate the nuanced exploration of strategies to identify and engage new audiences. The journey of a speaker isn't just about sharing a message, but also about connecting with and inspiring diverse groups. It's crucial to understand the unique needs, challenges, and aspirations of each audience. Tailoring our approach to resonate on a personal level can transform a standard presentation into a life-changing experience. The article underscores the importance of this adaptability and the profound impact of thoughtful audience analysis in amplifying our reach and effectiveness.

Knowing your niche means understanding the pain points of the people your serve at such a detailed level that when you speak about it, you draw your ideal client to you. Then, you find out where those people are hanging out so you can find the audiences where you want to be.

I am always asking my clients where they are hanging out and what organizations they belong to. Then, I ask for introductions to decision makers in the groups to which they belong. This is a great way to fast track a speaking engagement.

A great speaker page on your website can be an easy way to share your value with decision makers. A speaker page should have your Talk title and takeaways, your bio, testimonials and links to video. Finally, an easy link to connect. Include a link to your speaker page inside a tailored email message that outlines what value you can bring to their group.

This really is all about having a good system in place. This is also where team members can help you stay on track so you don't have to do it all alone. I use my team members for confirming gigs, making sure I have the details I need to succeed at my speaking events, and making sure we are saying thank you after the gig is over.

People who host and organize events in your niche know other people who host and organize events that you'd love to speak at. After each incredible speaking event, ask the organizers if they know anyone else looking for a dynamite speaker, and specifically ask them to connect you to that person.

Aprovecha las oportunidades de hablar en público que se te presenten, siempre y cuando el evento está en línea con tus valores y tu perfil. No trates de buscar la fama en cualquier esquina.

A solid strategy to identify new speaking opportunities is to MAXIMISE EXISTING SPEAKING OPPORTUNITIES through leveraging time in the room. Whenever we are presenting to an audience, there are people in the room who are open to booking us. For that to happen, it’s up to US to make sure we have excellent content, we engage our audience and deliver an outstanding presentation. This leads to “warm conversations” and speaking opportunities. Next, think about how more people can see us speak. If there are 100 people in a room, ask, “How can 1,000 people see this talk?” Finally, ask for a LinkedIn recommendation from somebody who enjoyed the presentation. Always leverage our time and that leverage leads to more opportunities.

To identify and target new speaking opportunities, start by researching relevant events, conferences, and organizations in your field. Utilize social media, industry websites, and event listings to stay updated. Build a strong online presence and engage with your audience through blogs, podcasts, or webinars. Networking is crucial; connect with professionals, event organizers, and fellow speakers. Tailor your pitch and topics to match the interests of your target audience. Submit proposals and speaker applications, and follow up. Be persistent and adaptable, and showcase your expertise to increase your chances of securing speaking engagements.