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What are the best ways to identify SMO influencers for social selling?

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Social selling is the art of using social media platforms to build trust, credibility, and relationships with potential and existing customers. One of the key strategies of social selling is to leverage the influence of SMO influencers, or social media optimization influencers, who are experts or thought leaders in your niche or industry. SMO influencers can help you reach a wider and more engaged audience, generate leads, and increase conversions. But how do you find and connect with the right SMO influencers for your social selling goals? Here are some of the best ways to identify SMO influencers for social selling.

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Alina Gwo?dziewicz

Helping women enterpreneurs rock on Linkedin | Authentic Personal Branding Strategist | Linkedin Coach, Mentor &…

1 Define your target audience

Before you start looking for SMO influencers, you need to have a clear idea of who your target audience is and what they are interested in. You can use tools like Google Analytics, Facebook Insights, or LinkedIn Sales Navigator to analyze your website and social media data and identify your ideal customer profile, buyer persona, and buyer journey. You can also conduct surveys, interviews, or focus groups to get feedback from your existing customers and prospects. By defining your target audience, you can narrow down your search for SMO influencers who share the same values, preferences, and pain points as your potential buyers.

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Aima Atigari

Scaling businesses with remote expertly-vetted talent @Remotebase
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In identifying and defining your target audience, you also need to identify and define the platforms your target audience are most active on.

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Alina Gwo?dziewicz

Helping women enterpreneurs rock on Linkedin | Authentic Personal Branding Strategist | Linkedin Coach, Mentor & Trainer | Keynote Speaker | Human Design Enthusiast & Expert | Linkedin online courses: alinazlinkedina.pl
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First define your target audience/niche and only AFTER that go to the platforms to: - check where they are already present and active - find out what kind of keywords / hashtags they are using to find what you are selling and learn more about your topic - find the keywords they use to identify themselves, so that you can easily find them and invite to your network (on Linkedin) Some tips to find your niche. Think about: - who are these people - what problem do they have, that you can solve - how you solve it - how they feel now - how do they want to feel when the problem is solved - how do they want to transform their life And only then go with the keyword research! Remember, you can have several different groups/niches and it’s ok!

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2 Use relevant keywords and hashtags

One of the easiest ways to find SMO influencers is to use relevant keywords and hashtags related to your niche or industry. You can use tools like Google Trends, Keyword Planner, or BuzzSumo to discover the most popular and relevant keywords and hashtags for your topic. Then, you can use these keywords and hashtags to search on different social media platforms and see who is creating and sharing the most engaging and authoritative content. You can also look at the comments, likes, shares, and mentions of these posts to see how influential and responsive the creators are. By using relevant keywords and hashtags, you can find SMO influencers who have a strong presence and reputation in your field.

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3 Monitor social media conversations

Another way to find SMO influencers is to monitor social media conversations related to your niche or industry. You can use tools like Hootsuite, Mention, or Social Mention to track and analyze what people are saying about your brand, products, competitors, or industry trends on different social media channels. You can also join relevant groups, forums, or communities where your target audience hangs out and participates in discussions. By monitoring social media conversations, you can find SMO influencers who are actively involved and influential in your niche or industry.

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Alina Gwo?dziewicz

Helping women enterpreneurs rock on Linkedin | Authentic Personal Branding Strategist | Linkedin Coach, Mentor & Trainer | Keynote Speaker | Human Design Enthusiast & Expert | Linkedin online courses: alinazlinkedina.pl
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You can use Brand24 to monitor the publications and sentiment around certain keywords or your brand, very useful! Thay have a free trial period;) For keyword research I use Senuto and ofcourse Ahrefs - best SEO tool out there. A good keyword research will also help you to figure out how your competitors position themselves and you will figure out best ideas for posts!

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4 Check out influencer platforms and databases

If you want to save time and effort, you can also use influencer platforms and databases to find SMO influencers. These are online tools that help you search, filter, and contact SMO influencers based on various criteria, such as niche, location, audience size, engagement rate, or budget. Some examples of influencer platforms and databases are Upfluence, AspireIQ, or Klear. By using influencer platforms and databases, you can find SMO influencers who match your social selling objectives and expectations.

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5 Assess the quality and fit of SMO influencers

Once you have a list of potential SMO influencers, you need to assess their quality and fit for your social selling strategy. You can use tools like Social Blade, Followerwonk, or Influencer Marketing Hub to measure and compare the performance and credibility of SMO influencers. You can also look at their content, tone, style, and values to see if they align with your brand identity and voice. You can also reach out to them and start a conversation to see if they are interested and willing to collaborate with you. By assessing the quality and fit of SMO influencers, you can find the best ones for your social selling campaign.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alina Gwo?dziewicz

Helping women enterpreneurs rock on Linkedin | Authentic Personal Branding Strategist | Linkedin Coach, Mentor & Trainer | Keynote Speaker | Human Design Enthusiast & Expert | Linkedin online courses: alinazlinkedina.pl
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I find that Linkedin is not only for formal cooperation with influencers but we can also use their posts to leverage our brand/personal brand by simply taking part in the conversation in the comments. Commenting and being active on Linkedin is a crucial and often underestimated part of using this platform. Not only it gives us visibility but it builds relationships (in this case - both with influencers AND their followers!)

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What are the best ways to identify SMO influencers for social selling?

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2

3

4

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1 Define your target audience

2 Use relevant keywords and hashtags

3 Monitor social media conversations

4 Check out influencer platforms and databases

5 Assess the quality and fit of SMO influencers

6 Here’s what else to consider

Social Selling

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What are the best ways to identify SMO influencers for social selling?

1

2

3

4

5

6

1 Define your target audience

2 Use relevant keywords and hashtags

3 Monitor social media conversations

4 Check out influencer platforms and databases

5 Assess the quality and fit of SMO influencers

6 Here’s what else to consider

Social Selling

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