登录查看更多内容

What are the best ways to engage employees and stakeholders in your brand culture?

由人工智能和领英社区提供技术支持

Your brand culture is more than just your logo, slogan, or values. It's the way you communicate, collaborate, and create value for your customers and society. It's also the key to attracting and retaining the best talent, partners, and investors. But how do you engage your employees and stakeholders in your brand culture, especially in a remote or hybrid work environment? Here are some best practices to help you build a strong and consistent brand culture across your organization.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Define your brand purpose

Your brand purpose is the reason why your organization exists beyond making money. It's the impact you want to have on the world and the difference you want to make for your customers and communities. Your brand purpose should be clear, compelling, and authentic, and it should guide your decisions and actions. To engage your employees and stakeholders in your brand purpose, you need to communicate it frequently and consistently, and show how it aligns with their own personal and professional goals. You also need to demonstrate how your brand purpose is reflected in your products, services, and social responsibility initiatives.

添加您的观点

Rachael Shayne

CLIMATE TECH | BRAND | CMO | CORPORATE COMMUNICATIONS | MARKETING. Building and accelerating growth-stage companies, brands, and reputations for series A+
举报内容
I see a lot of management teams and corporations that require a full presentation to explain their values and purpose. If people can't remember it, it's hard to bring brand purpose to life. However, if it's simple to grasp and understand and is consistently referred to by every leader in the org, you're on the right track to bringing purpose to life.

已翻译

赞

2 Involve your employees and stakeholders in co-creating your brand culture

Your brand culture is not something you can impose from the top down. It's something you need to co-create with your employees and stakeholders, who are the ones who live and breathe it every day. To involve them in co-creating your brand culture, you need to solicit their feedback, ideas, and insights, and empower them to participate in shaping your brand vision, values, and behaviors. You can use various tools and methods, such as surveys, workshops, focus groups, or online platforms, to facilitate this process and foster a sense of ownership and belonging.

添加您的观点

Rachael Shayne

CLIMATE TECH | BRAND | CMO | CORPORATE COMMUNICATIONS | MARKETING. Building and accelerating growth-stage companies, brands, and reputations for series A+
举报内容
Listening sessions are key. Co-crafting the outcomes can be dangerous. The more opinions you have, the more basic (and forgettable) your culture becomes. Figure out who the influencers are in the org and bring them into an inner circle conversation about what culture means at the org, to them, to their colleagues, what they wish it meant. And listen carefully. They will help you craft your rollout plan and identify the speedbumps.

已翻译

赞

3 Provide training and support for your brand culture

Your brand culture is not something you can expect your employees and stakeholders to adopt overnight. It's something you need to train and support them to understand and embody in their daily work. To provide training and support for your brand culture, you need to design and deliver engaging and relevant learning programs, resources, and tools, that help them develop the skills, knowledge, and attitudes that align with your brand culture. You also need to provide ongoing coaching, mentoring, and feedback, to help them grow and improve as brand ambassadors.

添加您的观点

4 Recognize and reward your brand culture champions

Your brand culture champions are the employees and stakeholders who go above and beyond to exemplify and promote your brand culture. They are the ones who inspire and influence others, who innovate and solve problems, and who deliver exceptional results and experiences for your customers and partners. To recognize and reward your brand culture champions, you need to celebrate their achievements and contributions, and provide them with meaningful incentives and opportunities. You also need to showcase their stories and best practices, and encourage them to share their learnings and insights with others.

添加您的观点

5 Monitor and measure your brand culture performance

Your brand culture performance is the extent to which your employees and stakeholders are engaged, aligned, and satisfied with your brand culture. It's also the impact that your brand culture has on your business outcomes, such as customer loyalty, revenue growth, or social value. To monitor and measure your brand culture performance, you need to define and track relevant indicators and metrics, such as employee engagement, retention, and advocacy, customer satisfaction, referrals, and retention, or social and environmental impact. You also need to analyze and act on the data and feedback you collect, and make adjustments and improvements as needed.

添加您的观点

6 Foster a culture of continuous learning and improvement

Your brand culture is not something you can set and forget. It's something you need to continuously learn and improve, as your organization, customers, and markets evolve and change. To foster a culture of continuous learning and improvement, you need to encourage your employees and stakeholders to embrace curiosity, experimentation, and feedback, and to seek new opportunities and challenges. You also need to provide them with the resources, tools, and support they need to learn and grow, and to adapt and innovate as brand leaders.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Fernanda Fumagalli

Consultora líder de estrategia de marcas con foco en #EmployerBranding | Coordinadora regional de #MarcaEmpleadora en Natura | Branding corporativo y de consumo | Comunicación interna y externa
举报内容
First of all, don't expect your people to align with your values, mission and vision after setting up some posters in the walls and having a "new values" party. You'll need a long term plan to fully-engage your employees in your brand culture. Here are my top suggestions: - Define what kind of attitudes, behaviors and ways of working are aligned with your company's culture. - Make sure those attitudes are present in your new hires. Train your recruiters so they can find those soft skills on candidates. - Promote and reward those employees who live and share your company's culture. If you manage to do this right, your culture will start promoting and multiplicating itself among your people.

已翻译

赞

Brand Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to engage employees and stakeholders in your brand culture?

1

2

3

4

5

6

7

1 Define your brand purpose

2 Involve your employees and stakeholders in co-creating your brand culture

3 Provide training and support for your brand culture

4 Recognize and reward your brand culture champions

5 Monitor and measure your brand culture performance

6 Foster a culture of continuous learning and improvement

7 Here’s what else to consider

Brand Strategy

给文章评分

感谢您的反馈

更多Brand Strategy相关文章

更多相关阅读内容

What are the best ways to engage employees and stakeholders in your brand culture?

1

2

3

4

5

6

7

1 Define your brand purpose

2 Involve your employees and stakeholders in co-creating your brand culture

3 Provide training and support for your brand culture

4 Recognize and reward your brand culture champions

5 Monitor and measure your brand culture performance

6 Foster a culture of continuous learning and improvement

7 Here’s what else to consider

Brand Strategy

给文章评分

感谢您的反馈

查看其他技能